2. Used to identify who is influential on any specific topic First sort by context and relevance ...then analyze relevant people’s influence

3. Understanding the influential detailed analysis of blogger and tweeter

4. The science behind the tools based upon two pillars 1) Open, unique algorithm 2) The new influentials BlogLevel ranks importance by how much a post is discussed on twitter, and how optimized the blog’s content is for search. TweetLevel ranks those who break news or are ‘idea starters’ higher than those who ‘amplify’ other people’s ideas. Extra weight given to those who are highly engaged. Influence is derived from how information flows between different people – this is known as the ‘Topology of Influence’. Backed-up by the Web Science team at the University of Southampton, influential people can be: idea starters, amplifiers, curators, commentators or viewers. People within thesedifferent categories allportray behavioralattributes that whencomplemented aremore likely to promotethe spread of a message.

5. For more information.... TweetLevel questions: tweetlevel@edelman.com BlogLevel questions: bloglevel@edelman.com Via twitter: @jonnybentwood Media inquiries: Marina.Mikus@edelman.com Thank you for using these tools -- we hope you find them valuable!