Family City Project Offers Affordable Housing in New Cairo

FAMILY CITY
Family City is a distinguished project which has Space: There are a variety of spaces offered in
surpassed all standards in terms of location, space Family Land. Units start from 113 square meters
and payment facilities. and go up to 250 Square meters.

Location: Family City is located in the heart of New Payment Facilities: There are a variety of ways to
Cairo. It has a connection between el Rehab, which facilitate payment to suit different incomes:
is the largest serviced community in the area, and Rd • Down payment of 10% and the rest in four years
90, which is the main connection to New Cairo close without interest.
to the American University and Future University. • Down payment of 20% and the rest in five years
without interest.

www.edar.com
16

Word Of
The Chairman
Editor in Chief
May Kaddah

Designers
Yasmin Hamdy
Mai Shehata

Advertising & Marketing
Dear Readers,
Focus for Media & Advertising
As winter is approaching, I would like to share with you a nice
experience I had this summer. I had the privilege to visit Spain and
Distribution Tunisia, two important tourist destinations on the Mediterranean.
Ismaeel Khoudeir A fact that made me compare and contrast them all the time with
Egypt and its sea side resorts.
Organized & Coordinated Sharing a common coast line on the Mediterranean, both
Esraa El Tayeb countries attract a great number of tourists from all over the world,
although they don’t have the same clear crystal blue water that
Mai Shehata
characterize the Egyptian northern coast and their sandy beaches
are not as attractive.
Publisher
Egypt internationally advertises its charming Red Sea zones,
Edar Real Estate especially Hurghada and Sharm el-sheikh, and hundreds of
Mediaworx Advertising 0108828883

planes full of tourists depart and land every day throughout the
Art Work & Production year. Nevertheless, I believe that it is time to start giving more
attention to our north coast on the Mediterranean sea.
Mediaworx Advertising
info@mediaworx.com.eg Too facilitate local and international tourism, more attention must
be given to developing services and facilities there throughout the
year and not only during the summer time. This in turn could
GM generate more revenue.
Samy El Tobgy In order to achieve that, however, and for Egypt to let the rest of the
world know about this unique zone, we must start with ourselves
Printing by opening our houses there in different times of the year and let
El Tobgy Print House our yearly vacation plan include this magnificent area.

Sherif Roshdy

IN THIS ISSUE
HEAD QUARTERS
City Light building, 1, Makram Ebied St., Nasr City
Tel. (+202) 2273 5237 - 2273 5303

ALEXANDRIA
EDAR AMLAK
426 El-Horreya Avenue. Roushdy, Alexandria
Tel. (+203) 522 1130, (+203) 522 7422
Mobile: (+2012) 2388444

8 66
HURGHADA
EDAR SEA VIEW PROPERTIES
Head Office: 30 Lebanon St. Mohandseen
Tel.: (+202) 33443060/70
Mobile: (+2019) 0021704
Hurghada Office: Touristic Center, Villages Road.
Tel: (+2065) 344 2267
Mobile: (+2019) 7775 539

MAADI
EDAR SAKAN
15, rd. 206, Degla, Maadi
Tel.: (+202) 2516 8348 - (+202) 2521 3528
Mobile.: (+2010) 607 3526 - (+2011) 666 0421
Hotline: 16801

MOHANDISEEN
EDAR FIRST CLASS

12
1, Adan st., Mohandiseen
Tel. (+202) 3762 1986, (+202) 3335 0928
Mobile: (+2010)0779304 (+2010) 2988993

NEW CAIRO
6 Edar News EDAR STYLE
70 Road 70, El Hay El Tany, Area 6, 5th Settlement,

8 Cover Story
New Cairo
Tel.: (+202) 26177620 - 26177621

10 Investor`s Talk
Mobile: (+2011) 3336606 - (+2011) 3336608

NORTH COAST

12 Market Review EDAR NORTH COAST
7, Southern Marina Buildings, Gate No. 4, Marina

17 Image Listings
Tel.: (+2012) 310 0564, (+2010) 523 0700
Mobile: (+2010) 8553132

22 Amlak 6th of October Listings SHARM El SHEIKH
EDAR BAY INVESTMENT

28 Amlak - Alex Listings
2, Aqua Park – El Khazan St., El Hadaba. Sharm
El Sheikh

33 Sakan Listings
Tel.: (+2069) 3665912
Mob: (+2012) 7325509

39 First Class Listings SHOROUK CITY & NEW CAIRO
EDAR IMAGE

45 Style Listings
16, El-Madfa’eya Buildings, Behind city Stars .Ard
El-Golf, Heliopolis

50 Sea View - Hurghada Listings
Tel. (+202) 26906784, (+202) 24150448
Mobile: (+2016) 5001277

54 Bay Investments Listings
6TH OF OCTOBER CITY
EDAR AMLAK

62 How To
El Hay El Moutamiaz, Gamgoum Mall 2, 6th of
October City.
Tel.: (+2 02) 39121739

64 Tips
Mobile: (+2 018) 3333177

66 Snapshot
Please send your inquires to:
info@e-dar.com

exclusion. market and the fact that there’s no

Edar
Edar Sea View Properties is preparing to participate manipulation of prices.
in the International Property Show 7- Speed in terminating procedures,
Exhibition that
will be held in Moscow on the 12th and13th needs and protecting
providing of There has also been changes in the
November 2010.
their projects.
This show is considered one of the most important
Sea View
investors from threats on their lives or real estate development policies, in
which the developer would hand units
completely finished to its owner to
in Moscow International Property
exhibition where real estate companies from estate investment and all
Today real all start functioning straight away.
over the world are present to market overseas
industries feeding into it, which are
properties. Show There’s also no doubt that the
about 90 industries, are important in
pushing the economic development presence of the Arab investors in
This is why Edar Sea View Properties usually cares this branch of the
wheel. Keeping the real estate market will activate it
to be there annually to market some of its unique is important to keep
economy active and that will lead to the beginning of
projects located in Hurghada and Marsa Alam economy of the country
the overall to projects for the high income margin of
Russian residence. active, as it is also a means of the society. At the same time there will
eliminating unemployment. be no competition for the government
in developing housing for the low
Inspecting interactive relations income margin in society.
Dr. Maged Abdel Azim between the different economic
sectors in terms of productivity and Now, the real estate sector is
service providing, revealed that the becoming a force pulling behind it
Ramadan Iftar in
real estate sector and accompanying more than 80 sectors in different

Edar
Lately the government has taken a
series of initiatives in creating a frame Qatameya Club House
public service developments are industries that need revitalization and
beneficial to other sectors such support to increase productivity and
work that includes:
as cement, iron, wood, its annual employment. Also the contribution
Edar held building iftar on Monday 6/9/2010 at the

Real Estate
1- Complete transparency in decision
making and procedures, as well
as fairness in giving support to the
materials, glass, aluminum, tiles, paint ofin Qatameya Heights. Attendees
Qatameya Club House banks ( or lack of) will be of strong
and electric industries. Therefore, the influence on how fast employees will
included the company’s board members, the wheel
real estate sector is a major factor in turn. of the company and many of
from the different branches
keeping other economic sectors alive
the company’s distinguished clients.
different projects in providing licenses and in turn that activates the overall The real estate market in Egypt is
and permits. economy of the country and reduces now highly qualified to compete in
unemployment. an international market. It depends
2- Not differentiating between on its good reputation as opposed to
local and foreign investments and Also the law of real estate funding is other markets, such as Dubai’s, which
providing equality in their rights considered an innovation in Egypt. completely collapsed as a result of
It aims to activate the real estate the global economic crisis. However
3- Respect of the law and achieving economic sector in social, economic in order to compete in an international
quick justice to ensure preservation and developmental terms. It also market and in order to have a potent
of rights. aims to fund all other industries and effect, coordination among the
crafts that are related to it. The law developers of the Egyptian market is
4- Enhancement of self discipline and also aims to help those wishing to needed.
morality to attract foreign investments. own a residence regardless of their
income.
5-Providing infrastructure projects to
attract new investments. Recently the real estate market has
started to recover from its financial
difficulties. And that’s because of the Written by
6- Providing a competitive edge such Dr.Maged Abdel Azim
real demand that is present for the
as government support, and tax CEO of Edar First Class

www.edar.com
7
11

Marketing Agreement For Edar
FOREIGN
Magazine Advertisements

Investments
Edar Real Estate Co. had signed an agreement
with Focus for Media & Advertising to market Edar
Magazine inside ads.

Edar Real Estate Co. has chose Focus Co. for its
huge experience in marketing magazines’ ads, the
fact that will positively affect its marketing strategy

In EGYPT
towards Edar Magazine.

Dr. Maged Abdel Azim, Vice President of Edar
Co., had signed the marketing agreement with Mr.
Mohamed Fouad, the General Manager of Focus
Co. in the presence of Mr. Ahmed Mamdouh, the
General Manager of Edar Co. and Mr. Mahmoud El
Masry, the Marketing Director of Focus Co.

Attracting foreign investment in Egypt is a major priority.
Not only does it fill a gap in the country’s economic
development, but it also acts as a catalyst in merging the
country with the international economic movement and
opens doors for development and job opportunities.

Egypt has been blessed with riches in so many
different fields such as agriculture, industry and mineral
extractions. This in turn requires more financing to be
able to make use of these riches, especially that there
is an abundance of labor. It is therefore in Egypt’s best
interest to attract foreign investment in order to supply
the development in the different fields, especially Arab
investors. Not surprisingly the government has given
foreign investments special interest and support in hopes
of increasing job opportunities, learning new technology
and increasing exports.

www.edar.com
10
6

As the lawsuit against the original saying that the project will have manipulation of prices.
Meanwhile It is not a secret that the real
Madinaty land deal, by engineer 7- Speed in terminating procedures,
additional costs because of electricity estate sector lately acted as a magnet
providing needs and protecting There has also been changes in the
Hamdy Fakhrany, was filed, and water services. to foreign investors. The government
government has yet to reach a has been trying to repeatedly reassure
their projects. which the developer would hand units
decision regarding the legality of the Although 7% was offered to the investors, who are worried about the
land contract, how Hisham Tal’aat government, the extra infrastructure repetition of such straight away. article
start functioning cases. In an
Today real estate investment and all
Moustafa obtained it and how a new costs associated with the development published in El Masry El Youm on 27/
deal will proceed. meant 90 industries, are important in
about that the government was 9/2010, statistics indicate that there
There’s also no doubt that the
receiving the economic development
pushing a bigger percentage of the has been aof the Arab in real estate
presence drop of 70% investors in
Court rulings declared the land project’sKeeping adding up to of the
wheel. value, this branch about the real estate market will activate it
developments. Investors are afraid of
contract or the original Madinaty 16% of theactive up important to keep
economy build is area. holesthattheir contracts will jeopardize
and in will lead to the beginning of
deal with Tal’at Moustafa illegal the overall economy of the country their investments as in the margin of
projects for the high income case of
because the land was never offered The cabinet, is also a means of
active, as it on the other hand, Madinaty. At the same time there will
the society.
at an auction. On the other hand, eliminating unemployment.
followed with a statement saying it be no competition for the government
the government declared it would sign would cancel the contract with the What the future of Madinaty is remains
income margin in society.
a deal handing the land back to the originally estimated 3 billionrelations
Inspecting interactive after a obscure, although strong negotiations
Dr. Maged Abdel Azim between the deal was illegal, but
different economic
Moustafa group based on its right to court ruled the and court rulings at the end of the day
act in favor of national interest. would reallocate the same land to seem to grant The Talat Moustafa
the firm in a new contract. It also Group control over the land. What is
more than 80 sectors in different
real estate sector and accompanying
Since then government has taken a
Lately the many statements have stated that any new contract must clear, however,need revitalization and
industries that is that different court
public service developments are
been made. Housingcreating a frame
series of initiatives in Minister Ahmed not value the land at less than 9.98 rulings resulted in a productivity and
support to increase paralysis in the
beneficial to other sectors such
work that includes:
El Maghrabi said that the government billion Egyptian iron, wood, building
as cement, pounds (around 1.75$ real estate markets the contribution
employment. Also as precedents
would not change terms of the billion) butglass, aluminum,whether it
materials, did not specify tiles, paint arebanks ( set lack of) willof contracts.
of being or in breach be of strong
1- Complete transparency in decision
revised deal and would take 7% of the would keep the 7% rate.
and electric industries. Therefore, the What other big players intentwheel still
influence on how fast the to do will
project’s completed housing unitswell
making and procedures, as (as real estate sector is a major factor in turn.
remains to be seen.
in the original deal). support to that
as fairness in giving He stated the Those statements come with alive
keeping other economic sectors the
the financial compensation licenses
different projects in providing for the reassurance that activates the Ahmed
and in turn of Prime Minister overall The real estate market in Egypt is
and permits.
Madinaty land is fair and that the land economy of the country and reduces
Nazeef that no extra expenses will be now highly qualified to compete in
was priced in accordance with prices charged on Tal’at Moustafa group in
2- Not differentiating between Written by
on its good reputation as opposed to
in 2004/ 5/6, which were 297 EGP per the new contract. May Kaddah
meter. A note in Al Ahram followed
also aims to help those wishing to needed.
4- Enhancement of self discipline and
income.

www.edar.com
11
9

Madinaty:
A Real Estate
Deal in the
Spot Light
The Madinaty Project has been under the
spot light since court rulings in the trial of
Hisham Tal’at Moustafa took place. As the
court received a challenge claiming that the
original contract on the land for the scheme
was illegal, questions have been raised
throughout the real estate market in Egypt.

www.edar.com
8

manipulation of prices.
7- Speed in terminating procedures,
providing needs and protecting There has also been changes in the
their projects. which the developer would hand units
Today real estate investment and all start functioning straight away.
about 90 industries, are important in There’s also no doubt that the
pushing the economic development presence of the Arab investors in
wheel. Keeping this branch of the the real estate market will activate it
economy active is important to keep and that will lead to the beginning of
the overall economy of the country projects for the high income margin of
active, as it is also a means of the society. At the same time there will
eliminating unemployment. be no competition for the government
Inspecting interactive relations income margin in society.
Dr. Maged Abdel Azim between the different economic
real estate sector and accompanying more than 80 sectors in different
Lately the government has taken a industries that need revitalization and
public service developments are
series of initiatives in creating a frame support to increase productivity and
beneficial to other sectors such
work that includes: employment. Also the contribution
as cement, iron, wood, building
materials, glass, aluminum, tiles, paint of banks ( or lack of) will be of strong
1- Complete transparency in decision and electric industries. Therefore, the influence on how fast the wheel will
making and procedures, as well real estate sector is a major factor in turn.
as fairness in giving support to the keeping other economic sectors alive
different projects in providing licenses and in turn that activates the overall The real estate market in Egypt is
and permits. economy of the country and reduces now highly qualified to compete in
2- Not differentiating between on its good reputation as opposed to
also aims to help those wishing to needed.
4- Enhancement of self discipline and
income.

www.edar.com
11

The Jungle in Hurghada
Marketing Agreement For Edar
A Residence Beyond any
Magazine Advertisements
Residence
The Jungle Project, which is owned by Minas for
Edar Real Estate Co. had signed an agreement
Touristic Porjects, is considered a new and unique
with Focus for Media & Advertising to market Edar
project in the real estate market in Hughada. Its
Magazine inside ads.
development is based on the previous success of
The Jungle in Alexandria. Not only is The Jungle
Edar Real Estate Co. has chose Focus Co. for its
Hurghada located in a distinguished location, but
huge experience in marketing magazines’ ads, the
there are different space units offered, each with a
fact that will positively affect its marketing strategy
matching price and with different installment methods
towards Edar Magazine.
to facilitate payement.
The project is spread over an area of 9,000 square
Dr. Maged Abdel Azim, Vice President of Edar
meters in the area of Magawish. It contains 178 units,
Co., had signed the marketing agreement with Mr.
ranging from 30 to 90 square meters. Facilities and
Mohamed Fouad, the General Manager of Focus
services such as swimming pools, spas, restaurants,
Co. in the presence of Mr. Ahmed Mamdouh, the
cafeterias, security, satellite, internet and renting
General Manager of Edar Co. and Mr. Mahmoud El
services are offered to all units.
Masry, the Marketing Director of Focus Co.
The completion of the project is expected to be in the
first quarter of 2013.

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12

5th Settlment - New Cairo Edar Image

New Cairo - Zahret El.Tagamoa Ref. : 1 New Cairo - Bellagio Ref. : 2

Villa ‫فيال‬ Villa ‫فيال‬
For Sale ‫للبيع‬ For Sale ‫للبيع‬

Land Area 350m2 ‫مساحة األرض‬ Land Area 435m2 ‫مساحة األرض‬
Building Area 366m 2
‫مساحة املباني‬ Building Area 345m2 ‫مساحة املباني‬
Floor 3 ‫الدور‬ Floor 3 ‫الدور‬
Bedrooms 4 ‫عدد الغرف‬ Bedrooms 5 ‫عدد الغرف‬
Bathrooms 4 ‫عدد احلمامات‬ Bathrooms 5 ‫عدد احلمامات‬

Price: L.E 1.200.000 Price: L.E 1.800.000

New Cairo - Grand Residence Ref. : 3 New Cairo - Katameya Hills Ref. : 4


Land Area 250m2 ‫مساحة األرض‬ Land Area 955m2 ‫مساحة األرض‬
Building Area 281m2 ‫مساحة املباني‬ Building Area 575m2 ‫مساحة املباني‬
Floor 3 ‫الدور‬ Floor 3 ‫الدور‬

Price: L.E 1.250.000 Price: L.E 3.500.000

New Cairo - Dyar Sabbour Ref. : 5 New Cairo - Palm Hills Ref. : 6

Villa Duplex ‫فيال دوبلكس‬ Villa ‫فيال‬

Ref. : Area
Land Ref. : 2 ‫املساحة اإلجمالية‬
560m ‫مساحة األرض‬ Land Area 625m2 ‫مساحة األرض‬
Building Area Ref. : 2 ‫املساحة اإلجمالية‬
Ref. : 425m
2
500m ‫مساحة املباني‬ Building Area ‫مساحة املباني‬
Ref. :
Floor Ref. :
3 ‫املساحة اإلجمالية‬
‫الدور‬ Floor 3 ‫الدور‬

Price: L.E 2.500.000 Price: L.E 3.200.000

New Cairo - Palm Hills Ref. : 7 New Cairo - Palm Hills Ref. : 8

Ref. : Area
Land Ref. : 2
940m ‫املساحة اإلجمالية‬
‫مساحة األرض‬ Ref. : Area
Land Ref. : 2
‫مساحة األرض‬
Ref. :
Building Area Ref. : 2
‫مساحة املباني‬ Ref. :
Building Area Ref. :
390m2 ‫املساحة اإلجمالية‬
‫مساحة املباني‬
Ref. :
Floor Ref. :
‫الدور‬ Ref. :
Floor Ref. :
‫الدور‬

Price: L.E 4.500.000 Price: L.E 2.450.000

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17

Family City Project Offers Affordable Housing in New Cairo

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