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                       DEVELOPED BY
                       SODIC AND SOLIDERE
The
Face of Cairo
is Changing
sodic in collaboration with solidere
International, is developing two new urban
hubs to the east and west of Cairo. Two vibrant,
spacious communities where you can live and
work in comfort... where you can enjoy fresh air
and open space... where you can have all the
amenities of downtown living without hassle
and stress. This is the vision behind Eastown
and Westown, two large-scale, sustainable,
mixed-use city centres located on key axis
points in the Greater Cairo area.




                                                   Bold in their planning,
                                                   meticulous in their
                                                   layout, compelling in
                                                   their offer, Eastown
                                                   and Westown are the
                                                   future of Cairo.
URBAN CITY CENTRES
DESIGNED FOR LIFE

                                                                                                          Eastown will anchor
                                                                                                      Cairo’s Eastern suburbs.


     Eastown and Westown will provide
     state-of-the-art homes and offices,
     attract tourism and generate jobs.
     They will house world-class retail and
     entertainment venues.
     Cairo is a city bursting at the seams. In          both a physical and an emotional sense.
     less than fifty years, a city initially designed   Without this core, Kattameya and Sheikh
     for five million people has reached 20             Zayed Cities will be unable to support the
     million. The city is continuing to grow at an      commercial and social aspirations of their
     alarming rate and all the problems of city         growing populations.
     congestion, lack of “walkability”, intense
     traffic, and pollution are escalating. Faced       This is where Eastown and Westown
     with this reality, the government had the          come in. These self-sufficient urban city
     vision to reclaim desert land and redirect         centres will anchor the existing suburbs
     the current north-south expansion of               and provide focal points for residents
     Cairo which consumes valuable farmland             and visitors alike. They will represent all
     in the Nile valley, to a new east-west axis.       that’s best about city living with none
     Although an ambitious and far-reaching             of the downsides of pollution, parking
     plan, it was successful in creating two            problems or traffic jams. As well as
     new hubs: Kattameya/New Cairo in the               alleviating pressure on Cairo’s congested
     east and Sheikh Zayed/Sixth of October             downtown, these new city centres will
     City to the west. These two new suburbs            become destinations in their own right.
     are each forecasted to have populations
     of more than 2.5 million in the near future.

     Bold in conception, both Kattameya and
     Sheikh Zayed City have enjoyed partial
     success in absorbing Cairo’s population
     growth. However, as they stand, they
     suffer from a fundamental problem
     which is the lack of an urban centre, in




 2

                                                                                                            Overview of Eastown - View from northwest
two city centres
one spirit


Situated fifty kilometres apart to the east and west of downtown     new hubs of both Kattameya/New Cairo and Sheikh Zayed/Sixth of                       The cooperation between sodic and solidere International will           development, building, investment and maintenance of these two
Cairo, Eastown is located in Kattameya/New Cairo and Westown         October. solidere International brings valuable expertise in urban                   set new standards for urban development. We are forecasting to          state-of-the-art city centres which will inject new life and energy into
is located in Sheikh Zayed/Sixth of October. They are two of the     planning, real estate development and property management. They                      invest over EGP 25 billion in the projects. We have partnered with      the Egyptian property market.
largest mixed-use city centre making projects to be developed in     build on experience gained in the 14-year regeneration of downtown                   award-winning architects and master-planners, local talent working
Cairo since the creation of the Heliopolis suburb over 100 years     Beirut and other large-scale projects in the Mediterranean and                       hand-in-hand with practices from around the world. As the team
ago. sodic is collaborating with solidere International in the       Middle East.                                                                         behind Eastown and Westown, we are committed to the design,
development of these two projects, which are set to become the




                                                                                                                                 map of           greater cairo
                                                                                                                                                                                                                                                                         N
                                                                                                                                                                                ring road




                                                                                                                    river nile
                                                                                                                                                                                                                                                          el-sherouk city




                                                                                                                                                                                                               cairo
                                                                                                                                                                                                               international         suez road
                                     cairo-alexandria                                                                                                                                                          airport
                                     desert road


                                                                        smart
                                                                        village                 mehwar                   mohandiseen

                                                                                                                                                                          heliopolis
                                                                                                                                                                                                                            kattameya/new cairo
                                                                                                                                  zamalek
                                                                                                                                       downtown
                                                                                                                                         cairo
                                             sheikh zayed city                                                                                                                                                  road   90

                                                                                                                                                                                                                            auc
                                                                                                                                                                           nasr city

                                                            sixth of october city




                                                                                                         el-haram
                                                                                                                                                                                       ring road
                                                                                    giza pyramids

                                                                                                                                                  maadi




                                                                         Located on the Cairo-Alexandria Desert                                                                                                                     Adjacent to the new campus of the
                                                                         Road, just beyond Smart Village, Westown                                                                                                                   American University in Cairo, and near
                                                                         will become the downtown area of the                                                                                                                       Cairo International Airport, Eastown
                                                                         Sheikh Zayed and Sixth of October                                                                                                                          will become the vibrant urban hub of
                                                                         City districts.                                                                                                                                            the Kattameya/New Cairo district.


 4
eastown cairo                                                                                                                           mixed-use:
the future of                                                                                                                           the formula behind a
urban living                                                                                                                            sustainable city centre
                                                                                Over 25,000 residents,
                                                                                   retail staff and office
                                                                                 employees will enjoy a
                                                                             vibrant urban environment.



      With its scale and location, Eastown
      will become east Cairo’s premier
      urban city centre.                                                                                                                     The mix of uses and services, the
      Eastown is strategically situated on Road 90, immediately adjacent                                                                     range of residential options, and
      to the American University in Cairo’s new campus, a short drive
      from Cairo International Airport and in the midst of the flourishing                                                                   the ability to walk and cycle as
      communities of New Cairo and Kattameya.
                                                                                                                                             part of daily life all make for a more
      Built on 860,000 square metres of land, twice the size of London’s
      Canary Wharf, Eastown will provide approximately one million                                                                           sustainable, greener living.
      square metres of premium residential, retail and office space while
      offering the best in shopping, entertainment and sustainable living.                                                                   Throughout history human settlements have tended to evolve as
                                                                                                                                             mixed-use environments. Walking was always the primary means of
      Here, over 25,000 residents, retail staff and office employees                                                                         transportation. People lived and worked in the same areas. These
      can enjoy a vibrant environment where buildings are integrated                                                                         principles have been adapted to Eastown. Residents will have the
      into the landscape, where traffic is kept to a minimum and the air                                                                     benefit of being able to walk short distances to do their shopping,
      is cleaner.                                                                                                                            go to work or watch a movie. Instead of being segregated,
                                                                                                                                             neighbourhoods will combine all aspects of life. The development of
      As well as its own business shopping and entertainment districts,                                                                      Eastown involved extensive research by urban planners, architects
      Eastown will include several hotels and serviced apartments,                                                                           and landscapers. By translating these findings into the design of
      providing a total of 800 rooms with health clubs, spas and                                                                             Eastown, we are creating a community that integrates life, work
      conference facilities.                                                                                                                 and recreation.




                                                                                                                                                                                                                   Residents and visitors will
                                                                                                                                                                                                                   benefit from being able
                                                                                                                                                                                                                   to walk short distances
                                                                                                                                                                                                                   to shop, go to work,
 6                                                                                                                                       8
                                                                                                                                                                                                                   or watch a movie.
                                                                              View of Wist Al-Balad - Concept by Habib Debbs, Lebanon
eastown scale comparison             eastown Vehicular circulation
with oxford street, central london   and land use


                                                                                                    s
                                                                                                  pu
                                                                                               am
                                                                                              c
                                                                                          c
                                                                                        au
                                       Road Network
                                       The Eastown road network has been
                                       meticulously studied and is designed
                                       to ensure optimum flow, reducing                                 ro
                                       bottlenecks and minimising traffic                                 ad
                                                                                                               90
                                       through the residential areas.


                                       Legend
                                                External Roadways

                                                Primary Vehicular Access

                                                Secondary / Tertiary Vehicular Access

                                                Pedestrian High-Street




 Overlay of Eastown’s
 Master-plan and Map
 of Central London
 The figure to the right is a
 scale comparison of Eastown’s
 master-plan and high street
 with Oxford Street, Central
 London. It provides an indication
 of Eastown’s scale and more
 importantly, its “walkability”.


  Legend
  1    Oxford Circus
  2    Marble Arch
  3    Hyde Park
  4    Speaker's Corner
  5    Tottenham Court Road
  6    Park Lane
  7    Piccadilly Circus
  8    Regent Street
       Eastown High Street
       Oxford Street
Eastown Land Use and Neighbourhoods
                        5   Eastown is divided into five districts, each classified by
            1               its own defining features that include: Wist Al-Balad,
                            The Centre, The Gateway, The Residences and The
                            Business Park. Meticulously planned and strategically
                            placed on the master-plan, each district is situated in a
2                           way that fully maximises benefits and functionality of a
                            mixed-use city centre.
    4
                            Legend
                                       The Centre / Retail
3               8   7
                                       The Gateway / Mixed-use

                                       The Business Park / Commercial
        6
                                       Wist Al-Balad / Mixed-use

                                       The Residences / Residential

                                       Entertainment Quarter

                                       Parks / Green spaces

                                       Green Walkway
it’s all
                               about balance




                                          Eastown is a city centre of
                                          contemporary buildings, beautifully
                                          landscaped piazzas and parks.
                                          Eastown is structured around two axes;         Surrounded by some of Egypt’s
                                          the pedestrian-oriented commercial and         top educational establishments, and
                                          shopping spine of Central Avenue, and          populated by ambitious young urbanites,
                                          a tree-lined Green Spine. The two axes         Eastown will have an energy and dynamism
                                          converge in a large public square in           of its own.
                                          Eastown’s Entertainment Quarter.
                                                                                         From carving out a career in the business
                                          The Green Spine runs through the               district, to studying for a degree, or
                                          heart of Eastown’s residential area.           raising a family, this is the place to
                                          A jogging path winds its way through this      make it happen.                                                Hotel and Commercial Plaza - Concept design by Kevin Dash, UK
                                          area, linking the residential and commercial
                                          neighbourhoods.                                And when a change of job or a move to a
                                                                                         bigger place is in order, Eastown can help
                                          The pedestrian Central Avenue links the        you meet the challenge.
                                          southeastern limits of the new campus of
                                          the American University in Cairo with Wist     From the outset, Eastown was planned
                                          Al-Balad, which is positioned on higher        to offer flexibility and diversity. The
                                          ground overlooking the rest of the city        east end of town will be predominately
                                          centre. Also along Central Avenue is the       commercial; it will be clustered around
                                          indoor-outdoor galleria which lies at the      the central pedestrian avenue’s shopping
                                          heart of Eastown’s shopping district.          and nightlife and the offices of the Central
                                                                                         Business District. The calmer district
                                          Cars, too, have their place. Underground       to the west is given over to residential
                                          car parks, wide thoroughfares and easy         neighbourhoods overlooking parks and
                                          access via New Cairo’s main Road 90            tree-lined pedestrian spaces. In the middle
                                          and the Ring Road mean that for once,          will be mixed-use communities, home to
                                          driving, just like cycling and walking,        small businesses, independent shops,
                                          will be a pleasure.                            lofts and penthouses.




                                                                                                     Eastown will have
                                                                                                     energy, dynamism
                               14
                                                                                                     and a character
                                                                                                     of its own.
View of eastown Central Park
                                                                                                                                        View of Eastown Gateway - Concept design by Machado & Silvetti Associates, USA
wist al-balad
the heart of eastown




     Wist Al-Balad is Eastown’s
     physical and emotional centre.
     Wist Al-Balad (‘town centre’ in Arabic) is the heart of
     Eastown and is a main visitor destination. The easy going,
     Mediterranean lifestyle is captured in a blend of vernacular
     and contemporary architecture. Here, traditional Middle
     Eastern architecture meets cutting edge building design. It
     will be home to apartments, lofts, boutique hotels, cafŽs and
     nightlife, as well as great shops.




                                 Inspired by old
                                 neighbourhoods of Cairo,
                                 Wist Al-Balad is where
                                 people stroll along the
16
                                 cobblestoned alleyweys
                                 or just sit in a cafŽ.
                                                                     Aerial view of Wist Al-Balad - Concept design by Habib Debbs, Lebanon
urban living
redefined




        The heart of Eastown’s vision
        is to provide its residents with
        contemporary living spaces that are
        functional, attractive and within easy
        reach of urban essentials.
        Eastown will offer around 1,900 new luxury and family apartments,
        penthouses, lofts and student studios. Elegantly styled and supplied with the
        latest fittings, they will look out over tree-lined streets, parks and courtyards.
        Nearby, a central green area cuts a swathe through Eastown, an ideal locale
        for calm recreation; irrigated with recycled water. Each neighbourhood will          Residential buildings on Green Spine - Concept design by Nabil Gholam, Lebanon
        have its own distinctive charm and character. One can live in a penthouse or
        loft in the bustle of Wist Al-Balad, overlooking alleyways lined with cafŽs, art-
        galleries and small shops, or for a slower-paced lifestyle, one can retreat to
        an elegant apartment near the AUC campus where children can freely play in
        the parks or cycle on the lanes that wind around the whole neighbourhood.

        One can enjoy an urban lifestyle only a few minutes’ walk from the world
        class shopping facilities and business district. Families will appreciate
        Eastown’s safe environment, clean air and wide open spaces, coupled with
        a host of recreational and educational facilities, health clubs, spas, pools
        and playgrounds.




                                                          A variety of luxury
                                                          apartments, penthouses,
18                                                        lofts and studios
                                                          cater to all needs.
                                                                                                                Interior residential concept design by Nabil Gholam, Lebanon
shopping like
nowhere else




      Shops, souks, boutiques and
      a glorious galleria.
      At the centre of Eastown’s commercial area is the indoor-
      outdoor retail mall designed by The Jerde Partnership,
      the USA’s leading designer of retail and entertainment
      destinations. It will house designer names, fashion
      houses, lifestyle shops and gourmet delicatessens.
      Even here, efforts have been made to conserve energy
      by using natural light and ventilation. At the heart of the
      retail complex is an extension of the commercial spine
      that runs from the Central Avenue, to Wist Al-Balad to
      the south. This portion of the spine is covered with a
      layered roof that allows the northwest breezes in, while
      protecting pedestrians from the harsh summer sun.

      Unfolding on either side of The Galleria, Central Avenue
      provides a high-street shopping experience. There are
      no cars; this area is strictly pedestrian. Stroll through
      the arched porticoes and settle down for an iced coffee,
      browse in a bookstore, catch up with a friend over a
      long lunch.

      With over 2,000 shops and retail outlets to choose from,
      battling cutthroat traffic to scramble for necessities and
      luxury items is no longer needed; a bike basket and a
      calm cycle home will more than suffice.




                         Eastown offers a variety of
                         options for shoppers from
                         small boutiques and high
                         street shops, to department
20
                         stores and large malls.
                                                                    View of Central Plaza Galleria - Concept by The Jerde Partnership, usa
office
life




       Welcome to the country’s most
       desirable work address.
       Eastown will be the commercial hub of eastern Cairo. It will house
       a thriving business community that will service the surrounding
       Kattameya and New Cairo areas.

       As the economy grows, and businesses grow with it, the need to
       move away from cramped offices in a residential building is increasing.
       Companies of all sizes are constantly looking for new premises.
       Eastown will fill this need, providing light, space, state-of-the-art
       infrastructure and room for expansion.

       As anyone who has worked in Cairo knows, this variety of flexibility is
       in huge demand. The business district will accommodate over 1,900
       ‘Class A’ offices catering to all types of businesses, from global
       corporations to start-ups. Here, an office tower designed around your
       company’s needs is more than simple wishful thinking. But for a more
       economic approach, large numbers of office floors will be available
       for purchase or lease; an ideal alternative for small outfits.

       In addition, Eastown’s proximity to the Cairo International Airport,
       universities and educational institutes alike means it is uniquely placed
       to facilitate internships, business training and exchange programs
       between the academic and business worlds. Being at the heart of
       many academic institutions, Eastown’s Business Park will act as a
       bridge between academic and business communities.

       All offices offer abundant parking; with secure underground car
       parks, getting to and from meetings will be refreshingly easy for
       on-the-go executives.




                                             Eastown’s Business
                                             District is set to be New
22
                                             Cairo’s commercial hub.
                                                                                   Commercial area (adjacent to the new AUC campus) - Concept design by Machado & Silvetti Associates, usa
leisure & fun
all the time

                                                                                                          Eastown’s cafŽs,
                                                                                                      lounges, restaurants
                                                                                                   and hotels will buzz with
                                                                                                     activity day and night.




     Enjoy life every way you want.
     Residents and visitors of Eastown will be able to take their pick from
     some of Egypt’s best cafŽs, restaurants, cinemas and theatres.
     To keep fit, health clubs, spas and acres of green space will come in
     handy. There are also art and cultural centres to explore. Fun, adventure
     and sheer joy of a life lived outdoors is not to be underestimated
     when it comes to peace of mind. For nightlife and festivities head to
     Wist Al-Balad, designed by Habib Debbs (Lebanon). As Eastown’s
     highest point, Wist Al-Balad’s walkways, cafŽs, lounges, restaurants
     and hotels will hum with activity day and night.




24

                                                                                 Commercial & Retail Plaza - Concept design by The Jerde Partnership, usa
working
with the best
architects                                                                                                                                                sodic and solidere International have partnered with award-winning
                                                                                                                                                          architects and master-planners from around the world.


                                                                                     Fouad Menem, lebanon                                                                                                                        Nabil Gholam, lebanon
                                                                                     Fouad Menem set up F.M. Consultants in 1994. He has created                                                                                 Nabil Gholam was a senior partner at Ricardo Boller’s Taller de
                                                                                     several residential and commercial complexes throughout the                                                                                 Arquitectura. After seven years working in France, Spain, China
                                                                                     Middle East, Europe, and Central Asia. Fouad Menem has                                                                                      and the United States he set up NG Architecture & Planning in
                                                                                     worked on the mixed-use residential/commercial project in                                                                                   Beirut in 1994 and in Barcelona in 2006. Gholam has designed
                                                                                     Eastown that includes a mix of offices, shops and residential                                                                               several residential buildings that open onto the Green Spine.
                                                                                     apartments in a two block configuration.
Serail Hill, lebanon                  Concept design of mixed-use complex, eastown                                                                        House in Adma, Lebanon        Residential concept design, eastown




                                                                                     Jacques Liger Belair & Jean                                                                                                                 Sahel Al Hiyari, jordan
                                                                                     Pierre Megarbane (aaa), lebanon                                                                                                             Sahel Al Hiyari is the founder of Sahel Al Hiyari & Partners in
                                                                                                                                                                                                                                 Amman, Jordan. He has lectured in Jordan, Boston, New York,
                                                                                     Founded in 1980, the architectural practice AAA has worked in                                                                               and the UAE. He is responsible for the cultural and leisure
                                                                                     Lebanon, Algeria, Egypt, Syria, UAE, and Ghana. They specialise                                                                             centre at the intersection of the residential, commercial, central
                                                                                     in urban design, residential architecture, hotels, and educational                                                                          business district, and Wist Al-Balad of Eastown.
                                                                                     institutes. AAA has developed a small scale commercial building
                                                                                     for multiple tenants, along Route 90 in Eastown.
Dalal residential building, Lebanon   Concept design of commercial                                                                                        Ayla Oasis, jordan            Cultural and Leisure Centre, eastown
                                      building, eastown




                                                                                     Kevin Dash, uk/australia                                                                                                                   The Jerde Partnership, usa
                                                                                                                                                                                                                                The Jerde Partnership, based in Venice, California, is best
                                                                                     Kevin Dash Architects have been involved in many Middle Eastern                                                                            known for innovative mall design and “experience architecture.”
                                                                                     projects over the last decade and are considered contextual yet                                                                            Examples of their work include the Mall of America in Bloomington,
                                                                                     contemporary. Dash designed one of the core retail complexes                                                                               Minnesota, the Bellagio Hotel & Casino in Las Vegas, the Zlote
                                                                                     that is organised on a sinuous network of streets that takes                                                                               Terasy mall in Poland, and the Core Pacific Mall in Taipei. Jerde
                                                                                     inspiration from Mediterranean souks.                                                                                                      projects are highly experiential and provide a sense of leisure and
                                                                                                                                                                                                                                fun while addressing pragmatic requirements seamlessly. The
Commercial building, lebanon                                                                                                                              Zlote Terasy, poland          Galleria Mall, eastown
                                      Concept design of retail and leisure
                                      complex, eastown
                                                                                                                                                                                                                                Jerde retail complex is along the activity spine and will be the
                                                                                                                                                                                                                                premiere retail venue of the region.




                                                                                     Machado & Silvetti, usa                                                                                                                     URBI, lebanon
                                                                                     Based in Boston, Massachusetts, Machado & Silvetti Associates                                                                               Founded by Habib Debbs in 1991 in Paris and Beirut, URBI are
                                                                                     have over 20 years of experience in architecture and urban                                                                                  a group of planners and architects responsible for projects in
                                                                                     design. They have worked on projects ranging from museums                                                                                   Lebanon, Saudi Arabia, France and beyond. They specialise in
                                                                                     to residential buildings, and are recipients of numerous awards,                                                                            cultural heritage and urban development schemes which take
                                                                                     including the first-ever Award in Architecture from the American                                                                            into account the social, economic and ecological impact. Debbs
                                                                                     Academy of Arts and Letters, as well as exhibitors at the Venice                                                                            is the primary urban planner for Eastown as well as the architect
                                                                                     Biennale. They have designed the gateway complex for Eastown,                                                                               for the Wist Al-Balad neighbourhood.
Hassayampa Academic Village, usa      Concept design of commercial area, eastown                                                                          Residential complex, beirut   Aerial view of Wist Al-Balad, eastown
                                                                                     adjacent to the AUC campus, that includes a high rise hotel and
                                                                                     several office and residential buildings.



26
infrastructure
& property management
take it for granted




     Infrastructure is a bit like waitressing. If done correctly you don’t notice it.
     It’s only when things go wrong that your life is disrupted.
     At Eastown we’ve designed and tested the water supply,            Provisions for a Wi-Fi network and mobile hubs have been
     electricity, roads, construction and communications systems       made. If another technology comes along that makes
     to offer reliable service, conserve energy and preserve natural   businesses more efficient, we’ll install it.
     resources, day in and day out, for generations to come.
                                                                       Leveraging the expertise of sodic and solidere
     Master-planners, engineers and architects have paid rigorous      International’s engineers for infrastructure planning, we have
     attention to the arteries and backbones of life in Eastown.       anticipated challenges and devised strategies for every aspect
     Intersections have been designed so that cars, cyclers and        of Eastown’s life.
     pedestrians can move freely. Grey water will be recycled and
     used to irrigate the lawns and parks. Pavements have been
     widened, landscaped and furnished with benches.




     We’ll do what we do best so you can do what you do best.
     As well as being experienced developers and planners, sodic       As for sales and rentals, you simply tell us your requirements;
     and solidere International are also the property managers         residential, retail or commercial, and we’ll explain all the
     in Eastown.                                                       options, from buying to lease, and leasing to buy. We’ll provide
                                                                       every kind of assistance through the contractual process to
     So you’ll just have one port of call, whether you need a new      make it simple and straightforward.
     office or simply someone to fix the slide in the playground.
     We’ll look after the landscaping, the lifts, the parking,         Thanks to our partnership with solidere International
     the CCTV; everything in fact, down to new initiatives to          we can offer a comprehensive approach to maintenance and
     save energy.                                                      after-sales care. Our property management teams will
                                                                       look after:
     We have a computerised maintenance management system
     to track every job and provide an up-to-date assessment of
     progress. We’ll also do our best to minimise disruption when
     any works are carried out.



          Office, residential and retail spaces                         Telecommunication systems and cabling
          Underground parking                                           CCTV and MATV systems
          Infrastructure networks                                       Fire fighting and life safety systems
          Landscaped open spaces                                        District cooling and heating
          Marketing, sales and renting of units                         On call maintenance
          Concierge services                                            Full handicapped accessibility




28
sodic and solidere international




     In a word, reassurance.
     Incorporated in 1996, sodic is one of the most admired companies in Egypt. As
     one of the country’s leading real estate companies our goal is to transform the way
     people live and work. We are committed to diversifying our products to reach different
     segments in the Egyptian market and provide solutions for unmet and emerging
     demand in the real estate market. Currently we are developing a large number of
     Egypt’s largest and most exciting projects in the most lucrative real estate sectors.
     In addition to delivering value to customers and shareholders, we want our developments
     to help people realise their aspirations and transform the way they live and work. We
     invest in developments that are viable, environmentally conscious and built to the
     most stringent of international standards. To achieve this goal, we employ Egypt’s
     top talent and work alongside leading local and international architects, consultants,
     management companies and co-developers. sodic is a publicly traded company on
     the Cairo Stock Exchange, ticker symbol OCDI.

     solidere International is an award-winning Lebanese real estate development
     company, trading on the Beirut, Dubai and London Stock Exchanges. solidere
     International established its reputation with the 14-year reconstruction, development
     and management of Beirut’s historic Central District. They are also responsible for the
     development of Beirut Souks, the Beirut Marina and a host of high-end residential and
     commercial developments. Outside Lebanon, solidere International is undertaking
     projects in the UAE, Saudi Arabia, Qatar, Algeria, Turkey, Portugal and elsewhere
     in the Mediterranean. solidere International’s expertise in inner city-making, city
     regeneration and mixed-use urban development make them sodic’s ideal partner for
     the development of Eastown and Westown.




                                                                                               Photo of Eastown model




30
at a                                                                                      Landscaping
                                                                                          31% of Eastown’s land area is

glance                                                                                    built up. The remaining 69% is
                                                                                          comprised of parks, gardens and
                                                                                          public areas.                                                 s
                                                                                                                                                      pu
                                                                                                                                                   am
                                                                                                                                                  c
                                                                                                                                              c
                                                                                                                                            au

                                                                                          landscape plan                                                                ro
                                                                                                                                                                          ad
                                                                                                                                                                               90
                                                                                                Perimeter green areas
                                                                                                Interior green areas
                                                                                                Parks

     General information                                                                        Public green areas
                                                                                                Pedestrian high-street
                                                                                                Green walkway
       Estimated Total Investment: EGP 10 Billion
       Project Area: 857,963 Square Metres
       Total Built Up Area (BUA): 1,125,054 Square Metres
       Gross Floor Area Ratio (FAR): 1.3
       Projected Population: 25,000
       Projected Population Density: 310 Persons/Ha
       Green And Public Spaces: 69% Of Total Project Area
       Projected Catchment: 2.5 Million Population in Radius of 15km.
       Number of Neighbourhoods: 5


     Land use split                                                                                                                                                                           N



       Residential 34%                                                                                                                                                              0   100       500m




       Commercial 30%
       Retail & Entertainment 30%
       Hospitality 6%

                                                                                          building density
                                                                                          The plan highlights the various
                                                                                          densities within Eastown. The
                                                                                          residential neighbourhoods are                 s
                                                                                          in less dense areas; whereas the             pu
                                                                                                                                    am
                                                                                                                                   c
                                                                                          more vibrant neighbourhoods,         c
                                                                                                                             au
                                                                                          such as Wist Al-Balad, are in
                                                                                                                                                            ro
                                                                                          higher density areas.                                               ad
                                                                                                                                                                   90




                                                                                          building density
                                                                                                Low density
                                                                                                Medium density
                                                                                                High density
                                                                                                Pedestrian high street
                                                                                                Green walkway




                                                                                                                                                                                              N


                                                                                                                                                                                    0   100       500m




32
             bua figures represent the minimum government approved eastown master-plan.
shadow studies
at a                                                                                      Date: 22nd June
glance                                                                                    Time: 17:00
                                                                                                                                                      am
                                                                                                                                                         pu
                                                                                                                                                           s

                                                                                          Insolation studies have been                           c
                                                                                                                                                     c

                                                                                          carried out to determine the                         au

                                                                                          optimum positions for buildings
                                                                                          and roads. The buildings around                                              ro
                                                                                                                                                                           ad
                                                                                          Eastown’s Central Pedestrian                                                          90
                                                                                          Boulevard are positioned to

     Residential 34%                                                                      provide maximum shading
                                                                                          during the summer months. Thus
                                                                                          allowing residents, shoppers and
                                                                                          pedestrians alike to enjoy the
       Total BUA: Around 382,611 Square Metres                                            outdoor high street experience.
       Number of Units: Around 1,900
       Average Unit Size: 200 Square Metres
       Number of Residents: 8,000 (Average 4 Per Unit)


     Commercial 30%
       Total BUA: Around 332,101 Square Metres
       Number of Units: Over 1,660
       Average Unit Size: 200 Square Metres
       Number of Office Employees: Suitable For Over 10,000

                                                                                                                                                                                               N

     Retail & Entertainment 30%
                                                                                                                                                                                     0   100       500m




       Total BUA: Around 338,657 Square Metres
       Number of Outlets: Around 2,110
       Anchor Mall: 150,000 Square Metres/1,000 Outlets
       High Street: 50,000 Square Metres/300 Outlets
       Average Unit Size: 160 Square Metres                                               phasing plan
                                                                                          Eastown is a large project and as
                                                                                          such detailed construction phasing               s


     Hospitality 6%                                                                       plans have been put in place.There             pu
                                                                                                                                      am
                                                                                                                                     c
                                                                                          are three main building phases.      au
                                                                                                                                 c




       Hotels: Up To 5 Hotels                                                             Phasing plan
                                                                                                                                                               ro
                                                                                                                                                                 ad
                                                                                                Phase 1
       Rooms: Over 800 Rooms & Serviced Apartments                                                                                                                    90
                                                                                                Phase 2
                                                                                                Phase 3




                                                                                                                                                                                               N


                                                                                                                                                                                     0   100       500m




34
             bua figures represent the minimum government approved eastown master-plan.
this document includes forward-looking statements. the words    “believe”, “anticipate”, “expect”, “intend”, “aim”, “plan”, “predict”, “continue”, “positioned”, “may”, “will”, “should”, “shall”, “risk”,   and
other similar expressions that are predictions of or indicate future events and future trends identify forward-looking statements. these forward-looking statements include all matters that are not
historical facts. in particular, the statement regarding strategy and other future events or prospects are forward-looking statements. recipients of this document should not place undue reliance
on forward-looking statements because they involve known or unknown risks, uncertainties and other factors that are in many cases beyond the control of the company. by their nature, forward-
looking statements and projections involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. forward-looking statements
are not guarantees of future performance and the company’s actual results of operations, financial condition and liquidity, and the development of the industry in which the company operates may
differ materially from those made in or suggested by the forward-looking statements contained in this document. the cautionary statements set forth above should be considered in connection with
any subsequent written or oral forward-looking statements that the company, or persons acting on its behalf may issue. various factors could cause actual results to differ materially from those
expressed or implied by the forward-looking statements in this document including world-wide economic trends, the economic and political climate of egypt, the middle-east and changes in business
strategy and various other factors. all information contained in this document, including but not limited to information related to the egyptian real-estate and financial markets, are compiled
from sources known to be reliable and or publicly available data reasonably assumed to be accurate      (the “source   data”). the source data may contain errors and or inaccuracies; sodic provides no
warantes or guarantees of any kind, expressed or implied, and accept no responsibility, with regard to the accuracy, completeness or correctness of the source data used in the document.
this disclaimer is to be considered an integral part of the document and sodic’s liability in respect of this document and is to be governed by egyptian law under the jurisdiction of egyptian courts.

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Eastown Brochure

  • 1. WWW.EASTOWNCAIRO.COM DEVELOPED BY SODIC AND SOLIDERE
  • 2. The Face of Cairo is Changing sodic in collaboration with solidere International, is developing two new urban hubs to the east and west of Cairo. Two vibrant, spacious communities where you can live and work in comfort... where you can enjoy fresh air and open space... where you can have all the amenities of downtown living without hassle and stress. This is the vision behind Eastown and Westown, two large-scale, sustainable, mixed-use city centres located on key axis points in the Greater Cairo area. Bold in their planning, meticulous in their layout, compelling in their offer, Eastown and Westown are the future of Cairo.
  • 3. URBAN CITY CENTRES DESIGNED FOR LIFE Eastown will anchor Cairo’s Eastern suburbs. Eastown and Westown will provide state-of-the-art homes and offices, attract tourism and generate jobs. They will house world-class retail and entertainment venues. Cairo is a city bursting at the seams. In both a physical and an emotional sense. less than fifty years, a city initially designed Without this core, Kattameya and Sheikh for five million people has reached 20 Zayed Cities will be unable to support the million. The city is continuing to grow at an commercial and social aspirations of their alarming rate and all the problems of city growing populations. congestion, lack of “walkability”, intense traffic, and pollution are escalating. Faced This is where Eastown and Westown with this reality, the government had the come in. These self-sufficient urban city vision to reclaim desert land and redirect centres will anchor the existing suburbs the current north-south expansion of and provide focal points for residents Cairo which consumes valuable farmland and visitors alike. They will represent all in the Nile valley, to a new east-west axis. that’s best about city living with none Although an ambitious and far-reaching of the downsides of pollution, parking plan, it was successful in creating two problems or traffic jams. As well as new hubs: Kattameya/New Cairo in the alleviating pressure on Cairo’s congested east and Sheikh Zayed/Sixth of October downtown, these new city centres will City to the west. These two new suburbs become destinations in their own right. are each forecasted to have populations of more than 2.5 million in the near future. Bold in conception, both Kattameya and Sheikh Zayed City have enjoyed partial success in absorbing Cairo’s population growth. However, as they stand, they suffer from a fundamental problem which is the lack of an urban centre, in 2 Overview of Eastown - View from northwest
  • 4. two city centres one spirit Situated fifty kilometres apart to the east and west of downtown new hubs of both Kattameya/New Cairo and Sheikh Zayed/Sixth of The cooperation between sodic and solidere International will development, building, investment and maintenance of these two Cairo, Eastown is located in Kattameya/New Cairo and Westown October. solidere International brings valuable expertise in urban set new standards for urban development. We are forecasting to state-of-the-art city centres which will inject new life and energy into is located in Sheikh Zayed/Sixth of October. They are two of the planning, real estate development and property management. They invest over EGP 25 billion in the projects. We have partnered with the Egyptian property market. largest mixed-use city centre making projects to be developed in build on experience gained in the 14-year regeneration of downtown award-winning architects and master-planners, local talent working Cairo since the creation of the Heliopolis suburb over 100 years Beirut and other large-scale projects in the Mediterranean and hand-in-hand with practices from around the world. As the team ago. sodic is collaborating with solidere International in the Middle East. behind Eastown and Westown, we are committed to the design, development of these two projects, which are set to become the map of greater cairo N ring road river nile el-sherouk city cairo international suez road cairo-alexandria airport desert road smart village mehwar mohandiseen heliopolis kattameya/new cairo zamalek downtown cairo sheikh zayed city road 90 auc nasr city sixth of october city el-haram ring road giza pyramids maadi Located on the Cairo-Alexandria Desert Adjacent to the new campus of the Road, just beyond Smart Village, Westown American University in Cairo, and near will become the downtown area of the Cairo International Airport, Eastown Sheikh Zayed and Sixth of October will become the vibrant urban hub of City districts. the Kattameya/New Cairo district. 4
  • 5. eastown cairo mixed-use: the future of the formula behind a urban living sustainable city centre Over 25,000 residents, retail staff and office employees will enjoy a vibrant urban environment. With its scale and location, Eastown will become east Cairo’s premier urban city centre. The mix of uses and services, the Eastown is strategically situated on Road 90, immediately adjacent range of residential options, and to the American University in Cairo’s new campus, a short drive from Cairo International Airport and in the midst of the flourishing the ability to walk and cycle as communities of New Cairo and Kattameya. part of daily life all make for a more Built on 860,000 square metres of land, twice the size of London’s Canary Wharf, Eastown will provide approximately one million sustainable, greener living. square metres of premium residential, retail and office space while offering the best in shopping, entertainment and sustainable living. Throughout history human settlements have tended to evolve as mixed-use environments. Walking was always the primary means of Here, over 25,000 residents, retail staff and office employees transportation. People lived and worked in the same areas. These can enjoy a vibrant environment where buildings are integrated principles have been adapted to Eastown. Residents will have the into the landscape, where traffic is kept to a minimum and the air benefit of being able to walk short distances to do their shopping, is cleaner. go to work or watch a movie. Instead of being segregated, neighbourhoods will combine all aspects of life. The development of As well as its own business shopping and entertainment districts, Eastown involved extensive research by urban planners, architects Eastown will include several hotels and serviced apartments, and landscapers. By translating these findings into the design of providing a total of 800 rooms with health clubs, spas and Eastown, we are creating a community that integrates life, work conference facilities. and recreation. Residents and visitors will benefit from being able to walk short distances to shop, go to work, 6 8 or watch a movie. View of Wist Al-Balad - Concept by Habib Debbs, Lebanon
  • 6. eastown scale comparison eastown Vehicular circulation with oxford street, central london and land use s pu am c c au Road Network The Eastown road network has been meticulously studied and is designed to ensure optimum flow, reducing ro bottlenecks and minimising traffic ad 90 through the residential areas. Legend External Roadways Primary Vehicular Access Secondary / Tertiary Vehicular Access Pedestrian High-Street Overlay of Eastown’s Master-plan and Map of Central London The figure to the right is a scale comparison of Eastown’s master-plan and high street with Oxford Street, Central London. It provides an indication of Eastown’s scale and more importantly, its “walkability”. Legend 1 Oxford Circus 2 Marble Arch 3 Hyde Park 4 Speaker's Corner 5 Tottenham Court Road 6 Park Lane 7 Piccadilly Circus 8 Regent Street Eastown High Street Oxford Street
  • 7. Eastown Land Use and Neighbourhoods 5 Eastown is divided into five districts, each classified by 1 its own defining features that include: Wist Al-Balad, The Centre, The Gateway, The Residences and The Business Park. Meticulously planned and strategically placed on the master-plan, each district is situated in a 2 way that fully maximises benefits and functionality of a mixed-use city centre. 4 Legend The Centre / Retail 3 8 7 The Gateway / Mixed-use The Business Park / Commercial 6 Wist Al-Balad / Mixed-use The Residences / Residential Entertainment Quarter Parks / Green spaces Green Walkway
  • 8. it’s all about balance Eastown is a city centre of contemporary buildings, beautifully landscaped piazzas and parks. Eastown is structured around two axes; Surrounded by some of Egypt’s the pedestrian-oriented commercial and top educational establishments, and shopping spine of Central Avenue, and populated by ambitious young urbanites, a tree-lined Green Spine. The two axes Eastown will have an energy and dynamism converge in a large public square in of its own. Eastown’s Entertainment Quarter. From carving out a career in the business The Green Spine runs through the district, to studying for a degree, or heart of Eastown’s residential area. raising a family, this is the place to A jogging path winds its way through this make it happen. Hotel and Commercial Plaza - Concept design by Kevin Dash, UK area, linking the residential and commercial neighbourhoods. And when a change of job or a move to a bigger place is in order, Eastown can help The pedestrian Central Avenue links the you meet the challenge. southeastern limits of the new campus of the American University in Cairo with Wist From the outset, Eastown was planned Al-Balad, which is positioned on higher to offer flexibility and diversity. The ground overlooking the rest of the city east end of town will be predominately centre. Also along Central Avenue is the commercial; it will be clustered around indoor-outdoor galleria which lies at the the central pedestrian avenue’s shopping heart of Eastown’s shopping district. and nightlife and the offices of the Central Business District. The calmer district Cars, too, have their place. Underground to the west is given over to residential car parks, wide thoroughfares and easy neighbourhoods overlooking parks and access via New Cairo’s main Road 90 tree-lined pedestrian spaces. In the middle and the Ring Road mean that for once, will be mixed-use communities, home to driving, just like cycling and walking, small businesses, independent shops, will be a pleasure. lofts and penthouses. Eastown will have energy, dynamism 14 and a character of its own. View of eastown Central Park View of Eastown Gateway - Concept design by Machado & Silvetti Associates, USA
  • 9. wist al-balad the heart of eastown Wist Al-Balad is Eastown’s physical and emotional centre. Wist Al-Balad (‘town centre’ in Arabic) is the heart of Eastown and is a main visitor destination. The easy going, Mediterranean lifestyle is captured in a blend of vernacular and contemporary architecture. Here, traditional Middle Eastern architecture meets cutting edge building design. It will be home to apartments, lofts, boutique hotels, cafŽs and nightlife, as well as great shops. Inspired by old neighbourhoods of Cairo, Wist Al-Balad is where people stroll along the 16 cobblestoned alleyweys or just sit in a cafŽ. Aerial view of Wist Al-Balad - Concept design by Habib Debbs, Lebanon
  • 10. urban living redefined The heart of Eastown’s vision is to provide its residents with contemporary living spaces that are functional, attractive and within easy reach of urban essentials. Eastown will offer around 1,900 new luxury and family apartments, penthouses, lofts and student studios. Elegantly styled and supplied with the latest fittings, they will look out over tree-lined streets, parks and courtyards. Nearby, a central green area cuts a swathe through Eastown, an ideal locale for calm recreation; irrigated with recycled water. Each neighbourhood will Residential buildings on Green Spine - Concept design by Nabil Gholam, Lebanon have its own distinctive charm and character. One can live in a penthouse or loft in the bustle of Wist Al-Balad, overlooking alleyways lined with cafŽs, art- galleries and small shops, or for a slower-paced lifestyle, one can retreat to an elegant apartment near the AUC campus where children can freely play in the parks or cycle on the lanes that wind around the whole neighbourhood. One can enjoy an urban lifestyle only a few minutes’ walk from the world class shopping facilities and business district. Families will appreciate Eastown’s safe environment, clean air and wide open spaces, coupled with a host of recreational and educational facilities, health clubs, spas, pools and playgrounds. A variety of luxury apartments, penthouses, 18 lofts and studios cater to all needs. Interior residential concept design by Nabil Gholam, Lebanon
  • 11. shopping like nowhere else Shops, souks, boutiques and a glorious galleria. At the centre of Eastown’s commercial area is the indoor- outdoor retail mall designed by The Jerde Partnership, the USA’s leading designer of retail and entertainment destinations. It will house designer names, fashion houses, lifestyle shops and gourmet delicatessens. Even here, efforts have been made to conserve energy by using natural light and ventilation. At the heart of the retail complex is an extension of the commercial spine that runs from the Central Avenue, to Wist Al-Balad to the south. This portion of the spine is covered with a layered roof that allows the northwest breezes in, while protecting pedestrians from the harsh summer sun. Unfolding on either side of The Galleria, Central Avenue provides a high-street shopping experience. There are no cars; this area is strictly pedestrian. Stroll through the arched porticoes and settle down for an iced coffee, browse in a bookstore, catch up with a friend over a long lunch. With over 2,000 shops and retail outlets to choose from, battling cutthroat traffic to scramble for necessities and luxury items is no longer needed; a bike basket and a calm cycle home will more than suffice. Eastown offers a variety of options for shoppers from small boutiques and high street shops, to department 20 stores and large malls. View of Central Plaza Galleria - Concept by The Jerde Partnership, usa
  • 12. office life Welcome to the country’s most desirable work address. Eastown will be the commercial hub of eastern Cairo. It will house a thriving business community that will service the surrounding Kattameya and New Cairo areas. As the economy grows, and businesses grow with it, the need to move away from cramped offices in a residential building is increasing. Companies of all sizes are constantly looking for new premises. Eastown will fill this need, providing light, space, state-of-the-art infrastructure and room for expansion. As anyone who has worked in Cairo knows, this variety of flexibility is in huge demand. The business district will accommodate over 1,900 ‘Class A’ offices catering to all types of businesses, from global corporations to start-ups. Here, an office tower designed around your company’s needs is more than simple wishful thinking. But for a more economic approach, large numbers of office floors will be available for purchase or lease; an ideal alternative for small outfits. In addition, Eastown’s proximity to the Cairo International Airport, universities and educational institutes alike means it is uniquely placed to facilitate internships, business training and exchange programs between the academic and business worlds. Being at the heart of many academic institutions, Eastown’s Business Park will act as a bridge between academic and business communities. All offices offer abundant parking; with secure underground car parks, getting to and from meetings will be refreshingly easy for on-the-go executives. Eastown’s Business District is set to be New 22 Cairo’s commercial hub. Commercial area (adjacent to the new AUC campus) - Concept design by Machado & Silvetti Associates, usa
  • 13. leisure & fun all the time Eastown’s cafŽs, lounges, restaurants and hotels will buzz with activity day and night. Enjoy life every way you want. Residents and visitors of Eastown will be able to take their pick from some of Egypt’s best cafŽs, restaurants, cinemas and theatres. To keep fit, health clubs, spas and acres of green space will come in handy. There are also art and cultural centres to explore. Fun, adventure and sheer joy of a life lived outdoors is not to be underestimated when it comes to peace of mind. For nightlife and festivities head to Wist Al-Balad, designed by Habib Debbs (Lebanon). As Eastown’s highest point, Wist Al-Balad’s walkways, cafŽs, lounges, restaurants and hotels will hum with activity day and night. 24 Commercial & Retail Plaza - Concept design by The Jerde Partnership, usa
  • 14. working with the best architects sodic and solidere International have partnered with award-winning architects and master-planners from around the world. Fouad Menem, lebanon Nabil Gholam, lebanon Fouad Menem set up F.M. Consultants in 1994. He has created Nabil Gholam was a senior partner at Ricardo Boller’s Taller de several residential and commercial complexes throughout the Arquitectura. After seven years working in France, Spain, China Middle East, Europe, and Central Asia. Fouad Menem has and the United States he set up NG Architecture & Planning in worked on the mixed-use residential/commercial project in Beirut in 1994 and in Barcelona in 2006. Gholam has designed Eastown that includes a mix of offices, shops and residential several residential buildings that open onto the Green Spine. apartments in a two block configuration. Serail Hill, lebanon Concept design of mixed-use complex, eastown House in Adma, Lebanon Residential concept design, eastown Jacques Liger Belair & Jean Sahel Al Hiyari, jordan Pierre Megarbane (aaa), lebanon Sahel Al Hiyari is the founder of Sahel Al Hiyari & Partners in Amman, Jordan. He has lectured in Jordan, Boston, New York, Founded in 1980, the architectural practice AAA has worked in and the UAE. He is responsible for the cultural and leisure Lebanon, Algeria, Egypt, Syria, UAE, and Ghana. They specialise centre at the intersection of the residential, commercial, central in urban design, residential architecture, hotels, and educational business district, and Wist Al-Balad of Eastown. institutes. AAA has developed a small scale commercial building for multiple tenants, along Route 90 in Eastown. Dalal residential building, Lebanon Concept design of commercial Ayla Oasis, jordan Cultural and Leisure Centre, eastown building, eastown Kevin Dash, uk/australia The Jerde Partnership, usa The Jerde Partnership, based in Venice, California, is best Kevin Dash Architects have been involved in many Middle Eastern known for innovative mall design and “experience architecture.” projects over the last decade and are considered contextual yet Examples of their work include the Mall of America in Bloomington, contemporary. Dash designed one of the core retail complexes Minnesota, the Bellagio Hotel & Casino in Las Vegas, the Zlote that is organised on a sinuous network of streets that takes Terasy mall in Poland, and the Core Pacific Mall in Taipei. Jerde inspiration from Mediterranean souks. projects are highly experiential and provide a sense of leisure and fun while addressing pragmatic requirements seamlessly. The Commercial building, lebanon Zlote Terasy, poland Galleria Mall, eastown Concept design of retail and leisure complex, eastown Jerde retail complex is along the activity spine and will be the premiere retail venue of the region. Machado & Silvetti, usa URBI, lebanon Based in Boston, Massachusetts, Machado & Silvetti Associates Founded by Habib Debbs in 1991 in Paris and Beirut, URBI are have over 20 years of experience in architecture and urban a group of planners and architects responsible for projects in design. They have worked on projects ranging from museums Lebanon, Saudi Arabia, France and beyond. They specialise in to residential buildings, and are recipients of numerous awards, cultural heritage and urban development schemes which take including the first-ever Award in Architecture from the American into account the social, economic and ecological impact. Debbs Academy of Arts and Letters, as well as exhibitors at the Venice is the primary urban planner for Eastown as well as the architect Biennale. They have designed the gateway complex for Eastown, for the Wist Al-Balad neighbourhood. Hassayampa Academic Village, usa Concept design of commercial area, eastown Residential complex, beirut Aerial view of Wist Al-Balad, eastown adjacent to the AUC campus, that includes a high rise hotel and several office and residential buildings. 26
  • 15. infrastructure & property management take it for granted Infrastructure is a bit like waitressing. If done correctly you don’t notice it. It’s only when things go wrong that your life is disrupted. At Eastown we’ve designed and tested the water supply, Provisions for a Wi-Fi network and mobile hubs have been electricity, roads, construction and communications systems made. If another technology comes along that makes to offer reliable service, conserve energy and preserve natural businesses more efficient, we’ll install it. resources, day in and day out, for generations to come. Leveraging the expertise of sodic and solidere Master-planners, engineers and architects have paid rigorous International’s engineers for infrastructure planning, we have attention to the arteries and backbones of life in Eastown. anticipated challenges and devised strategies for every aspect Intersections have been designed so that cars, cyclers and of Eastown’s life. pedestrians can move freely. Grey water will be recycled and used to irrigate the lawns and parks. Pavements have been widened, landscaped and furnished with benches. We’ll do what we do best so you can do what you do best. As well as being experienced developers and planners, sodic As for sales and rentals, you simply tell us your requirements; and solidere International are also the property managers residential, retail or commercial, and we’ll explain all the in Eastown. options, from buying to lease, and leasing to buy. We’ll provide every kind of assistance through the contractual process to So you’ll just have one port of call, whether you need a new make it simple and straightforward. office or simply someone to fix the slide in the playground. We’ll look after the landscaping, the lifts, the parking, Thanks to our partnership with solidere International the CCTV; everything in fact, down to new initiatives to we can offer a comprehensive approach to maintenance and save energy. after-sales care. Our property management teams will look after: We have a computerised maintenance management system to track every job and provide an up-to-date assessment of progress. We’ll also do our best to minimise disruption when any works are carried out. Office, residential and retail spaces Telecommunication systems and cabling Underground parking CCTV and MATV systems Infrastructure networks Fire fighting and life safety systems Landscaped open spaces District cooling and heating Marketing, sales and renting of units On call maintenance Concierge services Full handicapped accessibility 28
  • 16. sodic and solidere international In a word, reassurance. Incorporated in 1996, sodic is one of the most admired companies in Egypt. As one of the country’s leading real estate companies our goal is to transform the way people live and work. We are committed to diversifying our products to reach different segments in the Egyptian market and provide solutions for unmet and emerging demand in the real estate market. Currently we are developing a large number of Egypt’s largest and most exciting projects in the most lucrative real estate sectors. In addition to delivering value to customers and shareholders, we want our developments to help people realise their aspirations and transform the way they live and work. We invest in developments that are viable, environmentally conscious and built to the most stringent of international standards. To achieve this goal, we employ Egypt’s top talent and work alongside leading local and international architects, consultants, management companies and co-developers. sodic is a publicly traded company on the Cairo Stock Exchange, ticker symbol OCDI. solidere International is an award-winning Lebanese real estate development company, trading on the Beirut, Dubai and London Stock Exchanges. solidere International established its reputation with the 14-year reconstruction, development and management of Beirut’s historic Central District. They are also responsible for the development of Beirut Souks, the Beirut Marina and a host of high-end residential and commercial developments. Outside Lebanon, solidere International is undertaking projects in the UAE, Saudi Arabia, Qatar, Algeria, Turkey, Portugal and elsewhere in the Mediterranean. solidere International’s expertise in inner city-making, city regeneration and mixed-use urban development make them sodic’s ideal partner for the development of Eastown and Westown. Photo of Eastown model 30
  • 17. at a Landscaping 31% of Eastown’s land area is glance built up. The remaining 69% is comprised of parks, gardens and public areas. s pu am c c au landscape plan ro ad 90 Perimeter green areas Interior green areas Parks General information Public green areas Pedestrian high-street Green walkway Estimated Total Investment: EGP 10 Billion Project Area: 857,963 Square Metres Total Built Up Area (BUA): 1,125,054 Square Metres Gross Floor Area Ratio (FAR): 1.3 Projected Population: 25,000 Projected Population Density: 310 Persons/Ha Green And Public Spaces: 69% Of Total Project Area Projected Catchment: 2.5 Million Population in Radius of 15km. Number of Neighbourhoods: 5 Land use split N Residential 34% 0 100 500m Commercial 30% Retail & Entertainment 30% Hospitality 6% building density The plan highlights the various densities within Eastown. The residential neighbourhoods are s in less dense areas; whereas the pu am c more vibrant neighbourhoods, c au such as Wist Al-Balad, are in ro higher density areas. ad 90 building density Low density Medium density High density Pedestrian high street Green walkway N 0 100 500m 32 bua figures represent the minimum government approved eastown master-plan.
  • 18. shadow studies at a Date: 22nd June glance Time: 17:00 am pu s Insolation studies have been c c carried out to determine the au optimum positions for buildings and roads. The buildings around ro ad Eastown’s Central Pedestrian 90 Boulevard are positioned to Residential 34% provide maximum shading during the summer months. Thus allowing residents, shoppers and pedestrians alike to enjoy the Total BUA: Around 382,611 Square Metres outdoor high street experience. Number of Units: Around 1,900 Average Unit Size: 200 Square Metres Number of Residents: 8,000 (Average 4 Per Unit) Commercial 30% Total BUA: Around 332,101 Square Metres Number of Units: Over 1,660 Average Unit Size: 200 Square Metres Number of Office Employees: Suitable For Over 10,000 N Retail & Entertainment 30% 0 100 500m Total BUA: Around 338,657 Square Metres Number of Outlets: Around 2,110 Anchor Mall: 150,000 Square Metres/1,000 Outlets High Street: 50,000 Square Metres/300 Outlets Average Unit Size: 160 Square Metres phasing plan Eastown is a large project and as such detailed construction phasing s Hospitality 6% plans have been put in place.There pu am c are three main building phases. au c Hotels: Up To 5 Hotels Phasing plan ro ad Phase 1 Rooms: Over 800 Rooms & Serviced Apartments 90 Phase 2 Phase 3 N 0 100 500m 34 bua figures represent the minimum government approved eastown master-plan.
  • 19. this document includes forward-looking statements. the words “believe”, “anticipate”, “expect”, “intend”, “aim”, “plan”, “predict”, “continue”, “positioned”, “may”, “will”, “should”, “shall”, “risk”, and other similar expressions that are predictions of or indicate future events and future trends identify forward-looking statements. these forward-looking statements include all matters that are not historical facts. in particular, the statement regarding strategy and other future events or prospects are forward-looking statements. recipients of this document should not place undue reliance on forward-looking statements because they involve known or unknown risks, uncertainties and other factors that are in many cases beyond the control of the company. by their nature, forward- looking statements and projections involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. forward-looking statements are not guarantees of future performance and the company’s actual results of operations, financial condition and liquidity, and the development of the industry in which the company operates may differ materially from those made in or suggested by the forward-looking statements contained in this document. the cautionary statements set forth above should be considered in connection with any subsequent written or oral forward-looking statements that the company, or persons acting on its behalf may issue. various factors could cause actual results to differ materially from those expressed or implied by the forward-looking statements in this document including world-wide economic trends, the economic and political climate of egypt, the middle-east and changes in business strategy and various other factors. all information contained in this document, including but not limited to information related to the egyptian real-estate and financial markets, are compiled from sources known to be reliable and or publicly available data reasonably assumed to be accurate (the “source data”). the source data may contain errors and or inaccuracies; sodic provides no warantes or guarantees of any kind, expressed or implied, and accept no responsibility, with regard to the accuracy, completeness or correctness of the source data used in the document. this disclaimer is to be considered an integral part of the document and sodic’s liability in respect of this document and is to be governed by egyptian law under the jurisdiction of egyptian courts.