1. Social Media Basics for Small BusinessAugust 19, 2010

2. Let’s Get Acquainted Ed Tankersley Eight Trails LLC Alliance Partner Tom Fulcher The Idea Gardener LLC Prime Contractor

3. The History of Marketing – Part 1

4. The History of Marketing – Part 2

5. The History of Marketing – Part 3 Through the Internet and social media: Shopkeepers can “stand in their doorways” again They can listen to their customers They can talk to their customers People recommend their favorite shops People do business with people they know and trust

6. What is Social Media?

7. "Social media…is people talking, participating,sharing, networking, and bookmarking online.”Ron Jones

8. Why Should You CareAbout Social Media?

9. Global Internet Users Photo Credit: Jess3

10. 500 Million Active Facebook Users Source: Tech Herald Photo Credit: Oversocialized

11. 126 Million The number of blogs on the Internet. Source: Jess3

12. 10 Billion+ Tweets Sent on Twitter Since 2006 Source: Mashable Photo Credit: Rosaura Ochoa

13. 2 Billion Videos Are Streamed Each Day On YouTube Photo Credit: jonsson Source: Techcrunch

14. 3.5 billion conversations occur online each day 4 billion images on Flickr 2.5 billion images uploaded to Facebook EACH MONTH Photo: Poolie

15. You Should Care Because: Conversations are happening about your industry, your company, and your services and products You can share information quickly You can demonstrate your expertise and authority You can put a human voice and face on your business You can improve search results

16. 6 First Steps in Social Media

17. Step 1Decide What You Want What’s your goal? Listen to customers and prospects Engage with customers Raise your company’s online profile Increase traffic to your site Improve your search ranking

18. Step 1Decide What You Want How will you measure success? More subscribers or fans More mentions online Website visits Website conversions More engagement with your blog Search visibility Search ranking

19. Step 2Commit Some Time Put someone in charge Commit to 30 minutes a day More if you have an active engagement strategy Encourage everyone on your team to listen

20. Step 3Find Your Current Customers Ask In person In your emails On your website Flowtown

22. Step 4Establish a Few Outposts Where are most of your customers? What interests you? What’s a good match for your team? What kind of content do you have?

23. Intro to Social Media Outposts Your Blog LinkedIn Facebook Twitter Slideshare Flickr

24. Targeted to business networking. A great place to start for B2B companies. Create connections, join groups, contribute, answer questions.

25. Create a page for your business on Facebook to connect with millions of people.

26. Twitter is a “microblog” where you can converse, share thoughts, ask questions, respond to concerns, monitor conversations, and drive website traffic.

27. If you give a lot of presentations, share them on Slideshare to extend your online presence.

28. Show your products, processes, case studies, and other interesting visual content on Flickr.

29. Step 5Make a Calendar Brainstorm some topics Time-sensitive Seasonal Promotions Evergreen Can post them any time Make a plan for posting content

30. Step 6Invite People to Connect In your emails On your website In your ads On your phone greeting

31. 4 Simple Ways to Use Social Media

32. Tactic 1Listen to the Conversation Who’s talking? Who and what are they talking about? What’s the sentiment? Who are the influencers?

36. Other Listening Tools Twitter Search SocialMention TweetBeep

37. Tactic 2Track Your Competitors What are they saying? What’s being said about them? Where are there opportunities for you?

38. Tactic 3Engage with Customers Publicly thank your supporters Publicly address complaints and concerns Follow up offline – email, phone

39. Where to Engage Your blog Twitter Facebook Any of your outposts

40. Tactic 4Contribute to Industry Discussion Social media is a networking event Introduce yourself Listen to the conversation Join in Leave comments Answer questions Be authentic and interesting Be helpful and relevant Promotion comes second (or never)

41. Where to Engage Blogs Forums Social networks

42. Tactic 6Create Valuable Content Photos of projects in progress or completed Product or service demonstration videos Articles or white papers Case studies

43. Questions? Comments? Ed Tankersley Eight Trails LLC @EightTrails Tom Fulcher The Idea Gardener LLC @TheIdeaGardener Follow us on: