"Personalization and Relevance as main success factors of curated shopping" When amazon started selling books over the internet no one could imagine the far-reaching implications for the retail industry at that time. eCommerce was all about digitalizing products and making them available online. Curated shopping will open up an entirely new market by providing consumers access to personally relevant products through tech and human assistance. Convenience in fashion shopping is completely reinvented by curated shopping.

1. Personalization &
Relevance as main
success factors of
curated shopping
Linh Nguyen, Kisura

2. Evolution in ecommerce
Custome
r is King
Focus on
products
Rise of eCommerce
• Digitalization of
products
• Creation of price/ info
transparency
User-centric eCommerce
• Analysis of user profile
& behavior
• Increased service
orientation
Curated shopping
• Customers with
personal needs in focus
• Personal customer care
& service
Curated shopping is the next evolution in
eCommerce with the potential to
sustainably shape the whole online
shopping industry.
2003 - 2007
2007 - 2011
since 2011

3. Women as sole target group
The social effect Inspiration & guidance Convenience matters

4. Service & Guidance missing online
German female
fashion Industry
worth over EUR
30bn
73%27%
Online Offline
….if shopping is all
about CONVENIENCE
today?
Lack of
Service &
guidance
missing online

5. Information overload online

6. Mission
Kisura‘s mission is to provide customers with
access to relevant products through guided
inspiration online.

7. Innovative concept
Register online and
create fashion profile
Collect valuable
customer data
We choose the outfits at
our customers’
convenience
High loyalty through
personal customer
service
Discover
individual looks at
home
Above-average
shopping basket

8. Customer happiness to confirm success
Average shopping basket in
EUR
Zalando ASOS Kisura
120
80
62
>50%
Customer
retention rate
Orders per customer p.a.
2014 2015
4,97
2,77
+80%
Result in maximized customer lifetime value

9. Thank you for
your
attention!
E: linh@kisura.de
W: https://
kisura.de