The document discusses building capacity for ecodesign in Wales using an innovation systems approach. It argues that previous interventions to promote ecodesign in small and medium enterprises focused too much on providing information and not enough on building capabilities and addressing systemic barriers. An innovation systems approach views innovation as an interactive process influenced by networks of public and private institutions. This type of approach could help balance environmental goals with long-term capacity building and better align competing policy priorities by accounting for the complex, non-linear nature of innovation. The key is to identify focus areas, map the life cycle, analyze markets, and build capacity across business support, education, and the design sector through platforms, programs, and partnerships.