1. The True Story
about a Norfolk
based agency
that Saved Cost
by Outsourcing.
Prepared by Sanam Zaman
February 12th, 2013

2. TweenTribune is a free, not-for-profit
online newspaper for kids, aged 8–15. It
is updated daily with stories from
the Associated Press that are chosen
based on relevancy to pre-adolescents.
Tweens can post comments to the
stories which are moderated by their
teachers, and teachers can use the site
as a resource for meeting No Child Left
Behind requirements for reading, writing
and computer skills.
Industry: Newspaper and Publishing
Business Model: Not for Profit
Headquarter: Norfolk, USA
Ebizon's Customer Since: 2008
Alan Jacobson,
Managing Director of
BrassTacks
Founder, TweenTribbune

3. Alan Jacobson, former design director of The Virginian-Pilot Managing Director of
BrassTacks has more than 30 years of experience in the communications industry in
multiple domains - photographer, designer, editor, project manager, focus group
moderator and publishing systems analyst.
One fine evening while helping his 10 year old daughter with her homework, Alan
noticed that she lacked interest and faced difficulty in understanding current affairs
and world news. It occurred to him that the possible reason could be the number of
irrelevant and not so interesting articles for children of her age that she has to browse
through.
So Alan devised a tool to compile all such news that could be of relevance and interest
to her daughter. And he was fascinated by the interest his daughter showed in reading
and grasping the news and current affair articles. From that time onward, homework
became fun for her!
TweenTribune –
Devised as a tool by a father
to help his 10 year old
daughter with her homework

4. Triggered by fatherly concern, this
small event marked the foundation of
TweenTribune
An innovative medium to inculcate reading habits in children and keep them educated.

5. What Alan was
looking for?

6. A roadmap to expand this personal tool into a platform that can be used to
inculcate reading habits in children and keep them educated.
A strategy to increase site traffic by reaching the teachers directly and
indirectly teacher’s classroom.
A Content Management System more capable and flexible than WordPress on
which TweenTribune was made originally.
High quality back-end engineering to support the expected growth in site-traffic.
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7. But Alan had few major constraints–
 Time
Alan wanted the new website with all the functionality to be launched within next 3
months.
 Robust back-end engineering
He was looking for a strong developer with extensive experience in web development
and eager to take new challenges. TweenTribune was his dream project and he
was not ready to take any risk!
 Budget
Alan had limited budget for the project!

8. Why Alan Chose
us?

9. Sudeep Goyal
Director, Head of Technology,
Ebizon
in.linkedin.com/in/sudeepgoyal
 Strong technical insight that our Technology Head – Sudeep Goyal
presented to Alan.
 In-depth understanding of his project that reflected in the proposal.
 Pathway that we paved to achieve the solution.
 Promise to deliver the project ON TIME.

10. Besides the reason explained above, Alan chose us because our solution was perfect fit
for his limited budget.
We charged him $15-20 per hour contrary to the
domestic developers who charge $80-150 per hour.
Initially Alan was skeptical about outsourcing the development of his
project; but now he says that our strong technical
background motivated him to select us as his
development partner.

11. What Alan
achieved?

12. Alan approached us in December 2008 and the new version of TweenTribune was
launched in March, 2009.
TweenTribune is being used by more than 1,10,000 teachers in their
classroom to teach students.
Today TweenTribune gets 7million page views per month and
servers up to 50,000 pages per hour.
Alan achieved high quality back-end engineering
delivered ON TIME while at the same time he saved up to
60% on development cost because he chose us over domestic
developers.

13. After 4 years, Tweentribune is a success story that has been featured
in LAtimes, YPulse.com, KillerStartups, WeMedia, GoodHouseKeeping.

14. What Alan says about us:

16. How we work?

17. Most of the time people feel hesitant of outsourcing because of the different
Time Zones.
But for us time difference is our strength because
that keeps the project going round the clock.
How?
We work while it is your night.
You get up and the delivery is ready for your daily inspection.
You see through it and give your early feedback.
We start our day with your feedback and incorporate all the
required development while you are sleeping.
Again, you get up to see that all feedback done and the
project is moving.

18. We don’t treat our client as the owner of the project but we treat projects as the
business requirement of our client. Our goal is never just the technical development of
the project but the achievement of our client's end business goal.
If you reach us with your business requirement, the research and analysis team will do
the complete study of your business model and work on the use cases based on the
requirement. After we have done the research work we compile our analysis and
present you the best possible approach that requires minimum effort in order to
achieve the goal.
Every week at your suitable time and day, our Project Manager will meet with you on call to discuss
the roadmap ahead, give you the status update and take your feedback on the implementation so far.
And no, you need not wait 1 whole week to talk to us again. We are always available on our Project
Management Tool - Basecamp. You can drop an email anytime and you'll get a response within half an
our on a working day. During the working hours your Project Manager will always be available on
Skype and you can reach them directly.
The Project Manager and entire team will work in coordination with you to take the project from
inception to completion. And when you reach your business goal we would love to join in the success
celebration!

19. For Any Query, contact:
Priyanka Jhamnani
Sr. Development Consultant/Manager
Email: priyanka@ebizontek.com
Skype: priyanka.jhamnani
Drupal.org id: http://drupal.org/node/1962434
Website: http://ebizontek.com