Sallie Goetsch provides an overview of how to use Google Webmaster Tools with WordPress and how they can help you get better insight from Google Analytics.

1. May 18, 2014

2. EastBayWP.com

3. Our Meetup.com Page
http://www.meetup.com/Eastbay-WordPress-Meetup/

4. Ongoing Sponsor: Page.ly
http://page.ly/

5. INTRODUCTIONS
1. Name
2. Company (if appropriate)
3. WordPress background
4. What you’re hoping to learn

6. GENERAL Q & A
Ask a question provide a tip about WordPress

7. Google Webmaster Tools
Making it Work with
WordPress

8. Why Use Webmaster Tools?
1. Get warnings about malware, crawl errors,
spam
2. Get more details on search keywords and
queries than Analytics will give you.
3. Find out about structured data (e.g.
Google Authorship).
4. Get stats about your Google+ pages.
5. Set geographic target, crawl rate, and
preferred domain.

9. Without Webmaster Tools…
No query, landing page, or geographical summary data.

10. Without Webmaster Tools…
The dreaded “keyword not provided” problem.

11. Create a Webmaster Tools Account
Sign in with the
same email
account that you
use for Google
Analytics!

12. Add Your Website

13. Verify Ownership by HTML Tag
The tag is the part in
quotes after the
word “content.”

14. Verify Site Ownership:
WordPress.com

15. WORDPRESS PLUGINS TO HELP
WITH WEBMASTER TOOLS
A few examples of

16. WordPress SEO by Yoast

17. Google Publisher

18. All in One Webmaster

19. Verify Site Ownership: Yoast SEO
This is in the General Settings pane.
Paste in the part that comes after
“content =.“

20. Verify Site Ownership:
Google Publisher
Google Publisher asks you to log
in with your Webmaster Tools
account to verify your site.

21. Verify Site Ownership:
All in One Webmaster
Provides a helpful hint about
which part of the code to use.

22. Connect to Google Analytics
First, go to
property settings
in Google Analytics
Admin.

23. Connect Webmaster Tools
Scroll down to “Webmaster Tools
Settings” and click “Edit.”

24. Select Your Webmaster
Tools Account

25. Now You See Queries

26. Top Landing Pages from Search

27. MORE SEARCH TRAFFIC INFO
Not all available via Google Analytics

28. Links to Your Site

29. Internal Links
Note the importance
of tags in forming
internal links.

30. SEARCH APPEARANCE
What your site looks like in (and to) Google

31. Structured Data
salliegoetsch.com shows 135 items with
errors in structured data. Need to fix.

32. More Less Structured Data
eastbaywp.com has no structured data
at this time. We should fix that, too.

33. Google+ Authorship

34. Set up Your G+ Profile

35. Enter Profile in AIO Webmaster
The profile doesn’t have to be the same
Google account you use for Webmaster
Tools. You can add a business page, too.

36. Structured Data Testing

37. HTML Improvements

38. Index Status

39. Content Keywords
These are the terms that
are used most frequently
on your website. Looking
at this list, I am in trouble.

40. MORE WEBMASTER TOOLS
Extras

41. Crawl Errors
Looks like I’d better
investigate that!

42. Crawl Stats

43. Add Sitemaps
WordPress SEO by Yoast will
create the sitemap for you.
Just copy the address and
paste it here.

44. View Sitemaps

45. Security Issues
That’s what we like to see. Google
will contact you if it finds any
malware on your site.

46. Other Resources

47. Author Stats for Your G+ Pages

48. Where to Find Me
Sallie Goetsch
sallie@wpfangirl.com
(510) 969-9947
Twitter: @salliegoetsch