1. Gaining Control over Content Chaos AIIM Minneapolis Road show October 22 nd , 2009 Seth Earley President, Earley & Associates, Inc [email_address] 781-820-8080 www.earley.com

2. What is this? What are they doing? Creating Problem Solving Collaborating

3. And these people? Finding Retrieving Searching

4. Finding Retrieving Searching Creating Problem Solving Collaborating Problem solving Collaboration Accessing information Answering questions Knowledge Creation Knowledge Reuse Working

5. ENTERPRISE CONTENT MANAGEMENT Spans Structured and Unstructured Processes Finding Retrieving Searching Creating Problem Solving Collaborating Working Problem solving Collaboration Accessing information Answering questions Knowledge Creation Knowledge Reuse

6. LESS STRUCTURE MORE STRUCTURE Chaotic Processes Controlled Processes Problem solving Collaboration Accessing information Answering questions Knowledge Creation Knowledge Reuse ENTERPRISE CONTENT MANAGEMENT Spans Structured and Unstructured Processes Blogs Records Management Document Management Process Management Wikis Collaborative Spaces Instant Messaging Email Management Web Content Management Learning Management Digital Asset Management CLASS of TOOL

7. Unfiltered Reviewed/Vetted/Approved Lower Value Higher Value Lower Cost Higher Cost RELATIVE VALUE OF CONTENT Not all content is of equal value (More difficult to access) (Easier to access) Formal Tagging/Organizing Processes Message text External News Example deliverables Discussion postings Interim deliverables Content Repositories Success Stories Benchmarks Approved Methods Best Practices Social tagging (“folksonomy”) Structured tagging (taxonomy) TYPE OF CONTENT

10. Increase customer satisfaction Expand offerings Develop new markets Customer Support Customer acquisition Underwriting Applications Claims Processing Sales and Marketing Alignment, linkage, measurement Product Development Grow top line revenue Content supports processes Working here (tools, technology, IA, search, etc) Measuring here (micro level - effects) Measuring here (macro level - outcomes) CEO- “Show me how this project will increase our revenue” Copyright © 2009 Earley & Associates Inc. All Rights Reserved. Organizational Strategy Business Unit Objectives Business Processes Processes enable objectives L I N K A G E Content Sources Objectives align with strategy