Overview of social media: the growth of Web 2.0, and the strong points about the four major social media channels: blogging, LinkedIn, Twitter, Facebook. Includes time management suggestions and tools for affordable measurement.
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Social Media for Small Business
1. Social Media for
S i l M di f
Small Business
Small Business
September 30, 2010
S b 30 2010
University of Houston
University of Houston
SBDC Clear Lake
3. Make informed decisions.
Make informed decisions
What you should know before diving in.
Shorten the time you spend online.
Sh t th ti d li
The core social media tools that are best for you and
your business.
your business
Keep your customers coming back for more.
Winning content that is most relevant to them.
Wi i t t th t i t l t t th
Know how you’re doing.
A handful of simple tools to help measure the reach
of your efforts.
7. No time to view
this today …
y
check it out!!
Social Media Overview,, “Did You Know, Ver.4.0,” created by Xplane, the Visual
thinking company. http://www.youtube.com/watch?v=6ILQrUrEWe8
12. New Ways of Connecting
New Ways of Connecting
Concept and design by Schipul, the Web Marketing Company; http://www.schipul.com
13. Social Media is a conversation . . .
Social Media is a conversation . . .
Concept and design by Schipul, the Web Marketing Company; http://www.schipul.com
20. If it’s so GOOD ..
If it s so
what are companies
AFRAID OF?
Flickr Creative Commons photo by Vitor Bezrukov http://www.flickr.com/photos/s‐t‐r‐a‐n‐g‐e/382031318/sizes/m/
27. 91% of professional
p
marketers are using
social media for their
clients’ products
Even higher %
of small
of small
business owners
are doing so
are doing so
Next 4 slides from: 2010 Social Media Marketing Industry Report,
by Michael A Stelzner, http://www. SocialMediaExaminer.com
45. Best reason to blog: your Blog (or Website)
g y g( )
is your BRAND. Not Twitter, FB, or LinkedIn
Best way to start blogging
B t t t t bl i
Monitor a group of relevant blogs (via
Bloglines.com or Google Reader) such as
- Daily Blog Tips
http://www.dailyblogtips.com/
h // d il bl i /
Post a few comments
7 Blogging Lessons Learned the Hard way
7 Bl i L L d h H d
http://www.ewkrausecom.com/theportal/
blogging/7‐blogging‐lessons‐learned‐the‐hard‐way
gg g/ gg g y
48. LinkedIn Factoids
A new member joins LinkedIn approximately
every second.
every second.
There were more than a billion people‐
searches through the site last year
g y
Executives from all Fortune 500 companies
are LinkedIn members
50% of Fortune 100 companies hire through
LinkedIn
Over half a million LinkedIn groups exist
54. Twitter Things to Know
g
Twitter now has 105,779,710 registered
users.
New users are signing up at the rate of
300,000 per day.
, p y
Twitter's search engine receives around 600
million search queries per day.
Of Twitter's active users, 37 percent use their
phone to tweet.
Over half of all tweets (60 percent) come
from third party applications.
57. When you find
A great way to
A t t compatible
compatible
brand yourself friends, visit
on Twitter is their lists to
with a custom
with a custom find others
find others
background.
61. Facebook =
Facebook =
TOTAL transparency
TOTAL transparency
62. The numbers speak for themselves
p
More than 500 million active users
50% of active users log on to Facebook in any
50% of active users log on to Facebook in any
given day
Average user has 130 friends
e age use as 30 e ds
People spend over 700 billion minutes per
month on Facebook
70% of Facebook users live outside the US
There are more than 150 million active users
There are more than 150 million active users
currently accessing Facebook through their
mobile devices.
68. Best Things to Do with Facebook
g
Fan pages
Custom HTML (FBML) See BlindsCom Welcome
Page, previously. Here’s a how:
P i l H ’ h
http://www.socialmediaexaminer.com/how‐to‐
customize‐your‐facebook‐page‐using‐static‐fbml/
Special content
Events
How to Manage Your FB Privacy Settings With Three
S p e sts
Simple Lists
http://www.engadget.com/2010/07/13/how‐to‐
effectively‐manage‐your‐facebook‐privacy‐settings‐
with‐l/
with‐l/
69. build a
build a
social media plan . . .
social media plan
that works for you
that works for you
71. ’s
s
’s
10 Commandments of Social Media
10 Commandments of Social Media
I. Thou shalt Blog (like crazy)
g( y)
II. Thou Shalt Create Profiles (everywhere)
III. Thou Shalt Upload Photos (lots of them)
IV. Thou Shalt Upload Videos (all you can find)
p ( y )
V. Thou Shalt Podcast (often)
72. ’s
s
10 Commandments of Social Media
VI. Thou Shalt Set Alerts (immediately)
VII. Thou Shalt Comment (on a multitude of blogs)
VIII. Thou Shalt Get Connected (with everyone)
VIII Thou Shalt Get Connected (with everyone)
IX. Thou Shalt Explore Social Media (30 minutes
per week)
per week)
X. Thou Shalt Be Creative (go forth and create
creatively)!
74. Finding the right social media websites
Finding the right social media websites
Look at what you’re already using (and your
friends are using
friends are using
Look at what your clients and competition are
using (do some Google searches)
using (do some Google searches)
Find the industry trendsetters – and copy
their success
their success
75. How to connect with the right people
How to connect with the right people
Who are your industry’s leaders?
o Conference speakers
f k
o Journal writers
o Fortune 500 or 1000
Watch them (as many as you can identify) on
Watch them (as many as you can identify) on
LinkedIn
Clients (ditto)
Clients (ditto)
Colleagues (ditto)
76. Make the Most of Your Time
Focus your presence on one social media channel
at a time
Master it and move on to another . . . or not
Schedule time (at least an hour) for social media
every day – make it part of your routine
Don’t just promote yourself – ENGAGE
o A good mix is 80% conversation & promoting others’
content; 15‐20% promoting your own)
Go at your own pace
G t
Enlist the help of trusted friends; interns
Attend classes or networking groups
d l k
79. General Metrics Facebook Metrics
‐ Google Analytics
Google Analytics ‐ Facebook Insights
g
Metric
M ti
Tools
Blog Metrics
Blog Metrics Twitter Metrics
‐ Twitalyzer
‐ Google Analytics ‐ HootSuite
80. What are you going to measure?
Fans? Comments? Subscribers?
New customers? Engagement levels? Responses?
What are you going
to measure against?
What are your benchmarks?
Where is your starting point?
Thanks to Sandra Fernandez, Public Relations Manager, Houston
Public Library for all the Metrics Wisdom!! @sandrasays
81. Things you can start tracking today, for free
# of Followers, Fans, Subscribers
# f F ll F S b ib
Traffic to your blog (VISITORS not Hits)
Conversations/Comments
/
o On your blog
o F b k Li k dI
Facebook or LinkedIn page
o Responses on Twitter
Links to your site or social
Links to your site or social
media channel
Clickthroughs on links you
on links you
post to your networks
Retweets, Trackbacks,
Retweets, Trackbacks,
Sharing