Presented at the 2010 Electronic Resources & Libraries Conference. Emma Cryer, Karen Grigg, Pat Thibodeau, Duke University Medical Center Abstract: For two years Duke University has celebrated Open Access Week with a series of awareness-raising events. Familiarizing our various patron groups with open access and its impact on scholarly research is crucial to ensuring its acceptance. Hosting Open Access Week events is a simple and affordable way for any library to inform patrons of the importance of open access.

2. Marketing Open Access to Everyone Emma Cryer Duke University Medical Center Library Electronic Resources & Serials Manager

3. “ Open Access is the principle that all research should be freely accessible online, immediately after publication” “ to broaden awareness and understanding of Open Access to research”

4. Why was hosting Open Access Day important to the Duke Medical Library? Public Access Mandate www.mclibrary.duke.edu/nihpolicy

5. Pat Thibodeau , Med Library Director Kevin Smith , Duke Scholarly Communications Officer Karen Grigg , Col Dev Adonna Thompson , Med Archives www.mclibrary.duke.edu/nihpolicy Public Access Mandate

6. … to reach as many different user populations as possible. combining external and internal resources… www.openaccessweek.org www.arl.org/sparc www.freeculture.org Pat Thibodeau , Med Library Director Kevin Smith , Duke Scholarly Communications Officer Karen Grigg , Col Dev Adonna Thompson , Med Archives

7. Melanie Dunshee , Asst Dean for Library Services Duke Law Library Ricardo Pietrobon , Professor, Surgery Dept Duke SoM Josh Sommers , Duke fellow co-founder of Chordoma Foundation www.openaccessweek.org www.arl.org/sparc www.freeculture.org combining external and internal resources… Keynote: Jamie Boyle Panel: appeal to broad range of users diverse affordable local ! /

8. Panel: diverse / Keynote: Jamie Boyle local Publicity: guides.mclibrary.duke.edu/openaccess

9. Panel: diverse Keynote: Jamie Boyle local / Publicity: Four Panels: Graduate students: Kevin Smith on Authors Rights Faculty: Duke University Open Access Policy Students & Parents: Global Health Panel Librarians: through PAC 2010

10. 2010 more workshops, less panels bring in an Open Access publisher provide specialized toolkits Were we successful? Kevin’s Scholarly Publications consults increased to about 250 a year Digital Futures Task Force was created after OA Day and set open access as their first priority, draft of the Duke OA policy was completed in December 2009 (not public yet) Empowered librarians to answer open access questions, which we get a lot of, mainly from researchers wanting to publish in OA journals

11. guides.mclibrary.duke.edu/openaccess www.openaccessweek.org/ www.arl.org/sparc/index.shtml library.duke.edu/blogs/scholcomm/ please contact me at emma . cryer @duke.edu Thanks! Questions? Were we successful? Kevin’s Scholarly Publications consults increased to about 250 a year Digital Futures Task Force was created after OA Day and set open access as their first priority, draft of the Duke OA policy was completed in December 2009 (not public yet) Empowered librarians to answer open access questions, which we get a lot of, mainly from researchers wanting to publish in OA journals