ERIH Conference 2011 - Frank Welgemoed

ERIH annual conference 2011 "Industrial Heritage & Web 2.0“
29 September 2011, Katowice - Poland
Industrial Heritage & Web 2.0
ERIH annual conference 2011
29 September 2011 / Katowice, Poland

Frank Welgemoed

Wow, they even have internet on computers now!
Powerpoint Templates
Frank Welgemoed Slide 1


Afraid of Missing the boat?



Don’t rush

For we have little
time left!



Web 0.0



Web 1.0?



What’s Hot,

and what’s not?



has more than 750
million active users

China 1,346,340,000
India 1,210,193,422

United States 312,229,000



So where
are you
in the
world of
Web 2.0
Steffen Sauerteig



Lots of money to spend?

Not responsible for
Return
Of
Investments?



Web 2.0 isn’t a thing

It’s a way of thinking



Web world 2.0

• Interaction / Collaboration / Dialogue
• Creating connections
• Virtual communities (Social Media)
• From Push to Pull
• User-generated content
• Folksonomies
• Base = Digitization



Old School :
- Knowledge is power
- Keeping knowledge for
yourself

New School :
- Sharing is power
- Open up and connect



Are you Web 2.0 proof?

Managing your collections
 Presenting your collections

Living in the real world
 Dreaming of the virtual world



First the why
……

then the tools.



Web 2.0 starts with
thinking about :

- who your customers are
- what they want
- how they can find you



Old Lesson (1)
What How do What
do I I do do I
need? that? want?

Input Process Output



Old Lesson (2)

Don’t let the technique
define your future!



Technical Solutions?

Be where your
customers are,

And participate!



Be aware of

where people talk about you

(Or not yet)



Determine your goals

Suitable goals are possible
for every organization!



Invest Smart!
Limited Budget =>
make the right choices

Step by Step!
Flexibility!

Start simple!
Mobile website



Use Tools the market offers

Work methodically /
Quality Control
Plan, Do, Check, Act
<--------------------<



What is Quality?

Getting what you
asked for!



Be aware of the long term
costs!
The work is never
finished!
Plan interaction in
time and money!



Bad
Examples?



Confused?



Good Examples!



Thank You! Dziękuję!
Visit the ERIH Facebook Group

Twitter : #ERIH_2011

www.hollandroute.com

www.industriecultuur.nl


ERIH Conference 2011 - Frank Welgemoed

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ERIH Conference 2011 - Frank Welgemoed