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VMWARE AND EMC
ENABLING IT AS A SERVICE
Joe Baguley
CTO EMEA
@joebaguley
Customer Cost
Savings – Realized
and Potential

$60 to $70B
Cost Savings
+
New App
Investment
+
Speed to Market
+
Competitiveness

~$10B

Server Virtualization
2012

Data Center Virtualization
Potential
2
Radically
Simplifying IT
Again…

Deliver Infrastructure for Cloud Services to All Devices

IT as a Service

3
Software-Defined
Data Center

4
Server Virtualization
Started a
Transformation
Journey

ROI
CapEx Savings
Through
Consolidation

Abstract. Pool.

OpEx Saving
Through
Automation

Game
Change
Through IT
as a Service

Automate.

Empower.

5
Major Benefits Achieved…
Much More is Possible!
Past

Enterprise
storage

Present

+
$10,000
10 weeks

$1,800
$300
5 days, 2 minutes
2 minutes

VLAN
networks

Firewall,
load-balancer

IDS, security,
monitoring

Availability

6
What if?

The same principles that transformed
a single layer of the data center…

Abstract.

Pool.

Automate.

and delivered unprecedented
value for customers…
were applied to
the entire data center?
7
Break the SILOs …
Windows

Linux

Databases

Mission
Critical

HPC

Big Data

8
Break the SILOs …
Windows

Linux

Databases

Mission
Critical

HPC

Big Data

Software-Defined Data Center

Software-Defined Data Center
VDC4
All infrastructure is Compute
virtualized …
VDC2
VDC3
Supply
Finance
Sales/Mktg
Chain
and delivered as a service, and the
MGMT
Storage / Availability
control of this datacenter is entirely
Network / Security
automated by software.
Software-Defined Data Center Services

VDC1
Test/Dev.

Abstract

Pool

Automate

9
SDDC – Major
Breakthrough in
Speed and Agility

Virtual Data Center

Software-Defined Data Center Services

5 days, 2 minutes

3 minutes
10
SDDC – Supporting
Growth in Your IT
landscape

Millions of Apps – Billions of Users

Traditional Applications

Cloud Applications

Compute

MGMT

Storage/Availability
Network/Security

13
SDDC – VMware
Cloud Management

Broker of
IT Services

Cloud Operations

VMware® vCenter™
Operations
Management Suite™

Cloud Automation
vCloud®
Automation Center
vFabric®
Application Director

Cloud Business
Management

VMware IT Business
Management Suite

15
SDDC – Start with managed virtualization and get prepared for ITaaS
Compute
Virtualization
in Stage 1&2

Get Ready
for ITaaS

VSOM

VDPA

VSAN

Operations
Management
for vSphere

BCDR for MidSized
Enterprises

SoftwareDefined
Storage
SDDC – Implement the ideal architecture for private, public and hybrid cloud
Starting
Stage 3 of
the Journey

ITaaS

vCloud Suite

VSAN

NSX

vSphere based
Private Cloud

SoftwareDefined
Storage

Network
virtualization
for vSphere
Global CloudBased
Platform

“We began working with VMware and EMC with a
goal of creating not only the first cloud-based
platform in the financial services industry, but a
completely new model in customer service and
business empowerment,”
Stanley Young, CEO, NYSE

18
Hybrid Cloud

19
Bridging the
Gap Between
the Business
and IT

IT Team

Line of Business

Focused on maintaining
reliable, secure
infrastructure

Requires speed,
agility and the
ability to innovate

Lack of trust
for critical workloads
in the public cloud

Growing chasm
between Business
and IT due to
lack of agility

20
Extending
the Private
Cloud to the
Hybrid Cloud

Private Cloud
Common Management &
Orchestration Platform

Public Cloud

Unified Network
Architecture

Seamless
Extension of
the Data Center

Common Security Model

Software-Defined
Data Center

One Support Call

Software-Defined
Data Center

Any Application, Any Place… No Changes
21
VMware and EMC
Make Hybrid
Cloud Happen
for You

Hybrid Cloud
Services
Public
vCloud
Hybrid
Service

Private

vCloud
Powered
SP

• Enabling 480,000
customers to
adopt Hybrid
Cloud services

• Cloud Credits sold
Subscription

License

Software-Defined Data Center Services
Management and Automation

Network &
Security

• 220 certified
Service Providers
in 26 countries

vCloud Suite

Compute &
Memory

via our Partners

• 4 out of 5 Gartner
IAAS Magic
Quadrant leaders
based on VMware

Storage &
Availability

22
Hybrid Cloud
for DBaaS

“Access to information is critical to maintain our position
as the world’s top university and we needed a flexible,
scalable infrastructure. After doing our own research, we
decided a Hybrid Cloud as best suited to our
requirements.”
Dr Stuart Lee
Director of IT, University of Oxford

23
Empower the
workforce
with secure
mobility
24
21 Years

Adoption is
Accelerating:
Time to Reach
100M
Shipments /
Year

15 Years
4 Years

1978
First PC shipped

2009
First mainstream
Tablets

1999

1996
First smartphone
shipped

2011
2013
(projected)

25
We are in the
Consumerisation
and the MultiDevice Era

26
More Freedom
to End-Users
and More
Control to IT!

Consistent
access to Apps and Data

Separation
Personal / Business

Choice

Truly Integrated
Management

Policies
that follow Users
not Devices

of any Device

for Users

for IT
27
End-User
Management
Requires a
New Approach

Thin Clients

Tablets
Smartphones

PCs
Laptops

Windows
Windows
Management
SBC
Management
VDI
(Win App
and Delivery MDM
and Delivery MAM
Remoting)

(Server-Hosted + Local)
(Server-Hosted + Local)

Multi-Device
Multi-Device
Workspace
Workspace
ID Fed.

Cloud
File
Sharing

Collab.

PCLM

SaaS

Windows
Desktop

Horizon Suite

Windows
Apps

Mobile
Apps

SaaS
Apps

Data

Collab
Apps

28
VMware
Horizon Suite –
The Platform
for Workforce
Mobility

VMware Horizon Suite
Simplify, Secure, Empower

VMware
Horizon Mirage

VMware
Horizon View

Physical Desktops

Virtual Desktops

VMware Horizon
Workspace
(Apps, Data, Mobile)
Multi-Device Workspace

29
Jaguar Land
Rover Empowers
BYOD Workforce
Mobility

“…Success at Jaguar Land Rover will mean designing
systems and policies assuming that everyone is mobile,
using multiple personal devices connecting over both
local and global networks. VMware's Horizon suite is at
the heart of this capability. This will dramatically improve
collaboration and productivity of our global workforce.”
Gordon McMullan
Chief Information Technology Office

30
Radically
Simplifying IT
Again…

Deliver Infrastructure for Cloud Services to All Devices

IT as a Service

31
Your Future
with VMware

Empower yourself, your people and your organizations
by radically simplifying IT through virtualization software

Efficiency

Agility

Control

Reduce IT costs
– CAPEX & OPEX –
thru more efficient
utilization of hardware
and human resources.

Leverage flexible
infrastructure and
automation to speed
delivery of new services
to the business.

Proven reliability and
security for the hybrid
cloud world.

THANK YOU
WE LOOK FORWARD
TO MEETING YOU
Without Sacrificing Choice
Any Application, Any Cloud, Any Device.

32

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Wmware Joe Baguley - enabling it as a service - emc-forum 2013

  • 1. VMWARE AND EMC ENABLING IT AS A SERVICE Joe Baguley CTO EMEA @joebaguley
  • 2. Customer Cost Savings – Realized and Potential $60 to $70B Cost Savings + New App Investment + Speed to Market + Competitiveness ~$10B Server Virtualization 2012 Data Center Virtualization Potential 2
  • 3. Radically Simplifying IT Again… Deliver Infrastructure for Cloud Services to All Devices IT as a Service 3
  • 5. Server Virtualization Started a Transformation Journey ROI CapEx Savings Through Consolidation Abstract. Pool. OpEx Saving Through Automation Game Change Through IT as a Service Automate. Empower. 5
  • 6. Major Benefits Achieved… Much More is Possible! Past Enterprise storage Present + $10,000 10 weeks $1,800 $300 5 days, 2 minutes 2 minutes VLAN networks Firewall, load-balancer IDS, security, monitoring Availability 6
  • 7. What if? The same principles that transformed a single layer of the data center… Abstract. Pool. Automate. and delivered unprecedented value for customers… were applied to the entire data center? 7
  • 8. Break the SILOs … Windows Linux Databases Mission Critical HPC Big Data 8
  • 9. Break the SILOs … Windows Linux Databases Mission Critical HPC Big Data Software-Defined Data Center Software-Defined Data Center VDC4 All infrastructure is Compute virtualized … VDC2 VDC3 Supply Finance Sales/Mktg Chain and delivered as a service, and the MGMT Storage / Availability control of this datacenter is entirely Network / Security automated by software. Software-Defined Data Center Services VDC1 Test/Dev. Abstract Pool Automate 9
  • 10. SDDC – Major Breakthrough in Speed and Agility Virtual Data Center Software-Defined Data Center Services 5 days, 2 minutes 3 minutes 10
  • 11.
  • 12.
  • 13. SDDC – Supporting Growth in Your IT landscape Millions of Apps – Billions of Users Traditional Applications Cloud Applications Compute MGMT Storage/Availability Network/Security 13
  • 14.
  • 15. SDDC – VMware Cloud Management Broker of IT Services Cloud Operations VMware® vCenter™ Operations Management Suite™ Cloud Automation vCloud® Automation Center vFabric® Application Director Cloud Business Management VMware IT Business Management Suite 15
  • 16. SDDC – Start with managed virtualization and get prepared for ITaaS Compute Virtualization in Stage 1&2 Get Ready for ITaaS VSOM VDPA VSAN Operations Management for vSphere BCDR for MidSized Enterprises SoftwareDefined Storage
  • 17. SDDC – Implement the ideal architecture for private, public and hybrid cloud Starting Stage 3 of the Journey ITaaS vCloud Suite VSAN NSX vSphere based Private Cloud SoftwareDefined Storage Network virtualization for vSphere
  • 18. Global CloudBased Platform “We began working with VMware and EMC with a goal of creating not only the first cloud-based platform in the financial services industry, but a completely new model in customer service and business empowerment,” Stanley Young, CEO, NYSE 18
  • 20. Bridging the Gap Between the Business and IT IT Team Line of Business Focused on maintaining reliable, secure infrastructure Requires speed, agility and the ability to innovate Lack of trust for critical workloads in the public cloud Growing chasm between Business and IT due to lack of agility 20
  • 21. Extending the Private Cloud to the Hybrid Cloud Private Cloud Common Management & Orchestration Platform Public Cloud Unified Network Architecture Seamless Extension of the Data Center Common Security Model Software-Defined Data Center One Support Call Software-Defined Data Center Any Application, Any Place… No Changes 21
  • 22. VMware and EMC Make Hybrid Cloud Happen for You Hybrid Cloud Services Public vCloud Hybrid Service Private vCloud Powered SP • Enabling 480,000 customers to adopt Hybrid Cloud services • Cloud Credits sold Subscription License Software-Defined Data Center Services Management and Automation Network & Security • 220 certified Service Providers in 26 countries vCloud Suite Compute & Memory via our Partners • 4 out of 5 Gartner IAAS Magic Quadrant leaders based on VMware Storage & Availability 22
  • 23. Hybrid Cloud for DBaaS “Access to information is critical to maintain our position as the world’s top university and we needed a flexible, scalable infrastructure. After doing our own research, we decided a Hybrid Cloud as best suited to our requirements.” Dr Stuart Lee Director of IT, University of Oxford 23
  • 25. 21 Years Adoption is Accelerating: Time to Reach 100M Shipments / Year 15 Years 4 Years 1978 First PC shipped 2009 First mainstream Tablets 1999 1996 First smartphone shipped 2011 2013 (projected) 25
  • 26. We are in the Consumerisation and the MultiDevice Era 26
  • 27. More Freedom to End-Users and More Control to IT! Consistent access to Apps and Data Separation Personal / Business Choice Truly Integrated Management Policies that follow Users not Devices of any Device for Users for IT 27
  • 28. End-User Management Requires a New Approach Thin Clients Tablets Smartphones PCs Laptops Windows Windows Management SBC Management VDI (Win App and Delivery MDM and Delivery MAM Remoting) (Server-Hosted + Local) (Server-Hosted + Local) Multi-Device Multi-Device Workspace Workspace ID Fed. Cloud File Sharing Collab. PCLM SaaS Windows Desktop Horizon Suite Windows Apps Mobile Apps SaaS Apps Data Collab Apps 28
  • 29. VMware Horizon Suite – The Platform for Workforce Mobility VMware Horizon Suite Simplify, Secure, Empower VMware Horizon Mirage VMware Horizon View Physical Desktops Virtual Desktops VMware Horizon Workspace (Apps, Data, Mobile) Multi-Device Workspace 29
  • 30. Jaguar Land Rover Empowers BYOD Workforce Mobility “…Success at Jaguar Land Rover will mean designing systems and policies assuming that everyone is mobile, using multiple personal devices connecting over both local and global networks. VMware's Horizon suite is at the heart of this capability. This will dramatically improve collaboration and productivity of our global workforce.” Gordon McMullan Chief Information Technology Office 30
  • 31. Radically Simplifying IT Again… Deliver Infrastructure for Cloud Services to All Devices IT as a Service 31
  • 32. Your Future with VMware Empower yourself, your people and your organizations by radically simplifying IT through virtualization software Efficiency Agility Control Reduce IT costs – CAPEX & OPEX – thru more efficient utilization of hardware and human resources. Leverage flexible infrastructure and automation to speed delivery of new services to the business. Proven reliability and security for the hybrid cloud world. THANK YOU WE LOOK FORWARD TO MEETING YOU Without Sacrificing Choice Any Application, Any Cloud, Any Device. 32