1. Accelerating your Cloud
Topic of Presentation
Journey Comes Here
with advanced
Services

2. Consulting
The Value of EMC
Cloud Infrastructure
Infrastructure Management
RSA Security
INFORMATION / Isilon
Big Data - Greenplum
INFRASTRUCTURE
Information Intelligence Group
Storage - Information
Infrastructure
Backup & Recovery Solutions
2 Cloud Meets Big Data
© Copyright 2010 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 2

3. Cloud Adoption Requires a
Transformational Approach
• Rationalize applications against business requirements
Applications
• Develop a strategy for virtualizing and federating applications
Virtualize all
applications • Leverage virtual application architecture and validated configurations
• Develop strategy and roadmap: compute, storage, network
Infrastructure • Achieve service-level requirements for your private cloud
Optimize virtual • Deploy tested solutions built on market-leading technologies
infrastructure and
• Protect virtual environment: security, backup and disaster recovery
service levels
• Engage business stakeholders throughout private cloud initiative
Governance
Manage the virtual • Establish program management to drive milestones and ROI
program, processes • Manage and automate the dynamic virtual infrastructure
and environment • Develop an operational model for the virtual data center
3 Cloud Meets Big Data
© Copyright 2010 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 3

4. How EMC Global Services Can Help
Operations
Strategy Design Implementation and Support
Consulting Services
Enterprise information
management and analytics
Technology Deployment
Application architecture Services, Education
design and development
Assessment, design, implementation
Application infrastructure , integration, data migration Customer Support
Cloud and virtual data center Media security Services
Security and risk Health check/performance
management Online support services
Training and certification
Key verticals: financial Secure remote support
services; telco/SP;
healthcare/life sciences,
Managed Services Onsite and remote
technical support
public sector, retail Storage managed Personalized support
services options
Remote managed Solution support
services
Residencies
4 Cloud Meets Big Data
© Copyright 2010 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 4

5. EMC Consulting
Helping Our Customers Balance Strategy with
Economics, Trust & Functionality
Develop Extend The
Transform
Customer Vision
Customer IT
Roadmap CLOUD ADOPTION SERVICE
CLOUD ADVISORY SERVICE
WITH EMC CLOUD OPTIMIZER
CLOUD ADVISORY SERVICE
Hybrid
Cloud
5 Cloud Meets Big Data
© Copyright 2010 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 5

6. Cloud Strategy Planning & Roadmap
Scope Cost Savings Realized over Three Years
Implement Cloud
Cost Savings Realized over Three Years
Implement Cloud
• Assess and review Client’s current $20,000
$18,000
$16,000
$18,881 $20,000
$18,000
$16,000
$15,816
$18,881
virtualization strategy , DC infrastructure and $14,000
$12,000
$14,000
$12,000
(K$)
(K$)
$10,404
$10,000 $10,000
operations. Develop recommendations, $8,000
$6,000 $5,189
$4,000 $3,287
Business case & TCO analysis
$8,000
$6,000
$4,000 $3,065
quick wins and roadmap to Cloud, including $2,000
$0
Data Center Storage Servers
$0
Network Total Savings
$2,000
$0
CapEx OpEx Total Savings
Savings Area Savings Area
business case and TCO analysis.
• Develop target Cloud reference architecture EMC DMX4/CLARiiON/Celerra Real-time zone Back office zone
Ｆ Ｌ ＩＬ
Ｕ ＦＬ / ＢＬ ＩＧ
ＩＬＮ ＡＳＲＮＥ
ＳＵＡＣ
Cash flow Enterprise
and strategy for rationalizing application
Logistics
Manage production Manage
Logistics Management Management HR
ment
Shipping/delivery Logistics planning
management Financial
Warehouse Logistics Security assurance Financial accounting HR management
management technical management trade examination General accounting Settlement of
(GL) account processing
management
Product basic Capacity planning/ Low material/parts Purchase Cost management Salary Calculation
information management Work instruction procurement management
Client LAN/WAN Processing/
Assembly/Packing/ Inventory Section management Debt management
Sales・
Cost
management Capability
Production planning Intermediate products development
portfolio through Business Process,
Shipping management
Cisco MDS and/or Required amount planning
processing Quality assurance
Credit management Asset management Safety/health
Brocade San Fabric Cisco /Parts arrangement Partner quality coaching management
Product purchasing・ Product sales
Catalyst
ment
sales
Order Shipping
inventory purchasing plan Management General affairs
Invoice/billing accounting General affairs
Sales management
6500
Capital/fund Purchasing
Applications and Infrastructure mappings.
management Materials procurement
production
Development
ration pment
Prepa Develo
Production purchasing Product planning Legal
preparation tax matters
New model Development Intellectual
cost development business strategy property support
product
Product development Development Technical quality
Product total design
Cisco Nexus PJ management support assurance
• Develop cloud sourcing strategy
Design Details development Prior art development
Fabric Engineering zone
Interconnects Communication Protocol Knowledge management / DWH
２４ Parts repair Public relations・Advertisement
Fiber Channel to Storage
repair care
Parts /agency Cultiv
Parts Warehouse Parts status Parts purchasing・ Parts sales planning Business Advertisement
Parts sales public relations
management information management inventory Intelligence
MPL management
• Develop cloud service models and service
10Gb Ethernet
Customer
Service information Agency management Service information
Customer response Warranty
Fiber Channel (from Nexus to search Rebate management management
HP Blade Legacy SAN Fabric) Sales agency support
Quality control
business
Strategic Planning
Corporate management planning Business planning
Business
Enclosure (s) 10GE Unified Fabric/FCoE
ation
Corporate managementCorporate management Business profit Business profit
Sales promotion strategic planning status/management planning management
(4 x 10Ge Uplink activity
Architecture Application Maps
Communication zone Intelligence zone
per chassis)
catalog
Virtual Server Service Levels
Service Levels Mission Critical Production Non Production
Deliverables Business Use Large Standard Prod Apps
High Performance Databases
High Performance Apps
Non critical production systems UAT, Testing & Development
Low performance applications and
databases
• Private cloud strategy and roadmap
Performance High Medium Average
Service Level Attributes
Application Criticality High Medium Not Critical
• Business case & TCO analysis Availability Target
Support Level
99.95%
24 x 7
< 1 hour response
Bypass: 2 hrs
99.90%
24 x 7
< 2 hour response
Bypass: 4 hrs
99.50%
M-F 7AM – 7PM
< 4 hour response
Bypass: 8 hrs
• Cloud reference architecture Provisioning (in plan)
Provisioning (out of plan)
Resolution: 48 hrs
< 1 week + CR*
< 6 weeks + CR*
Resolution: 48 hrs
< 2 weeks + CR*
< 16 weeks + CR*
Resolution: 48 hrs
< 2 weeks + CR*
< 16 weeks + CR*
Provisioning with new hardware Add up to 8 weeks Add up to 8 weeks Add up to 8 weeks
• Cloud service modelling and service catalog Change Requests CR*: Duration for change preparation, testing, and approval, followed by 5-7 days for Change Review
Board approval. Typically less than 4 weeks.
Instantiation Cost (Monthly) $ $ $
632.74
Service catalog 575.51 537.36
6 Cloud Meets Big Data
© Copyright 2010 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 6

7. Cloud Roadmap for Telecom Customer in Bangladesh
Step 6
Step 5 Baseline &
PH -2 practice
Step 4 Physical & formulation
Step 3 Remediation , Logical Layer
PH 1 – if required for Implementatio
Step 2 Physical & PH-2 n & validation
logical layer Baseline &
Detailed
Design , BOM implementatio Phase 2 – Practice
Step 1 & Migration n & validation Implementation Formulation
Assessment Remediate /
Plan- PH 1 & Validation - Document
& Roadmap Phase 1 – replan
remediated
Implementation - Physical layer architecture
Detailed - Remediate
& Validation design & / or - Logical layer –
Design, & BOM - Create baseline
Vmware - Physical layer Migration Controlled operational
plan –PH 2 Implementation
Assessment Migration Plan – - Logical layer – processes &
Controlled - Partially - Validation & runbooks
Phase 1
Implementation optimized measurement
- Establish overall - Detailed Arch.
consolidation ratios to & design - Validation &
target ESX servers. measurement
- Detailed BOM
- 3 yr business Case –
BAU Vs Virtual - Migration Plan
Environment – Phase 1
- High level
Implementation
Roadmap 1 month 2-3 months ( downtime windows) 2-3 months) Next 2 months
Start Next Steps
7 Cloud Meets Big Data
© Copyright 2010 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 7

8. Consulting Services: Benefits
Unlock the value of your information
• Virtualize your infrastructure and applications
• Develop, implement a private cloud strategy
• Improve service levels and operational efficiencies
while managing cost
• Make optimum use of your information for decision
support
• Protect, secure, and ensure compliance of critical
information assets
8 Cloud Meets Big Data
© Copyright 2010 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 8

9. Audience Poll
• What is biggest hurdle in adapting cloud journey in
your organization
A. Security
B. Lack of confidence
C. Application Support
D. Availability of Infrastructure
9 Cloud Meets Big Data
© Copyright 2010 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai 9

10. Technology Deployment Services
• Full lifecycle of deployment services—from
architecture through integration
• Experienced, rigorously trained and
certified delivery professionals
Assessment and Design • Best practices, proven delivery and project
Implementation and management methodologies
Integration
Operational Assurance/
Health Check/Performance • Deep product expertise, access to proven
Data Migration reference architectures and interoperability
Media Security results
Vblock Design and
Implementation Service
10 Cloud Meets Big Data
© Copyright 2010 EMC Corporation. All rights reserved. 17-18 November 2011. Grand Hyatt - Mumbai
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