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EMBARQ

From Here to There
EMBARQ

Mitigating Risk
EMBARQ

Mitigating Risk
EMBARQ

Two Problems




               Little Planning
               andresourcesdedicated to marketing
               andcommunications
EMBARQ

The Disconnect
EMBARQ

The Disconnect
EMBARQ

The Disconnect
EMBARQ

The Disconnect
EMBARQ

Three Objectives to Marketing &Comms




  1.     Attract new users that currently use private
         transport, such as automobile and car users


  2.     Maintain current users that are thinking from
         switching from public transport to cars

  3.     Secure the political and financial support
EMBARQ

The 8 Lines of Work
Communications and Marketing for BRT Systems
Communications and Marketing for BRT Systems
Communications and Marketing for BRT Systems
Communications and Marketing for BRT Systems
EMBARQ

Brand and Identity
EMBARQ

Brand and Identity
EMBARQ

Brand and Identity




Quality                        BRT




                     Respect
EMBARQ

Brand and Identity
EMBARQ

Brand and Identity

Master Brand




  IPad
  IPod
  ITunes
  IMac
  IPhone
EMBARQ

Brand and Identity
EMBARQ

Brand and Identity
EMBARQ

Helping Cities Market Their Projects


                   1
                       2
                           3
                                4
                                       5
EMBARQ

Marcaeidentidade


                   1
                       2
                           3
                               4
                                   5
EMBARQ

Internal Comunications
EMBARQ

User Education
EMBARQ

User Information Systems
EMBARQ

User Information Systems
EMBARQ

User Information Systems
EMBARQ

User Information Systems
EMBARQ

Marketing Campaigns
EMBARQ

Marketing Campaigns
EMBARQ

Public Relations and External Communications
EMBARQ

Public Relations and External Communications
EMBARQ

Feedback Systems
EMBARQ

Feedback Systems



Surveys!
Surveys!
Surveys!
EMBARQ

Online Engagement
EMBARQ

Obrigado!




            Thank You!
              earpi@wri.org

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Communications and Marketing for BRT Systems

Editor's Notes

  1. No ultimo anoagentetinha a oportunidad de viajaromundoeconhecarmuitassistemas de BRT. Tambemagentetinha a oportunidad de falar com expertossobreotema de marketing ecommunicacoe.E agentediscurbiuduascoisasmuitointeresante:A primera tem nada quever com otrabalhoqueagentefaz, mas tem um impactomuitogrande.
  2. No ultimo anoagentetinha a oportunidad de viajaromundoeconhecarmuitassistemas de BRT. Tambemagentetinha a oportunidad de falar com expertossobreotema de marketing ecommunicacoe.E agentediscurbiuduascoisasmuitointeresante:A primera tem nada quever com otrabalhoqueagentefaz, mas tem um impactomuitogrande.
  3. No ultimo anoagentetinha a oportunidad de viajaromundoeconhecarmuitassistemas de BRT. Tambemagentetinha a oportunidad de falar com expertossobreotema de marketing ecommunicacoe.E agentediscurbiuduascoisasmuitointeresante:A primera tem nada quever com otrabalhoqueagentefaz, mas tem um impactomuitogrande.
  4. No ultimo anoagentetinha a oportunidad de viajaromundoeconhecarmuitassistemas de BRT. Tambemagentetinha a oportunidad de falar com expertossobreotema de marketing ecommunicacoe.E agentediscurbiuduascoisasmuitointeresante:A primera tem nada quever com otrabalhoqueagentefaz, mas tem um impactomuitogrande.
  5. Euqueromostraimagems de duascidadesdiferentes: Bombay na India ecidade do mexicoem Mexico.E loucuracolectiva. Mastudoomundoquer um carro
  6. O Objetivo de marketing ecommunicacoesemcidadesbrasileras
  7. Essasfotasmostra a diferencia dos motoristas
  8. Essasfotasmostra a diferencia dos motoristas
  9. A coisaparaenfatizar
  10. De umaperspectiva de marketing essascoisassaomuitoimportantes. Porque? Porqueeumamaneradaraousarioquequerem: informacao
  11. De umaperspectiva de marketing essascoisassaomuitoimportantes. Porque? Porqueeumamaneradaraousarioquequerem: informacao
  12. Emminhaopinaoesteelementoeomelhorfeito.Conhecerotrascidades cultivarrelacoes
  13. Emminhaopinaoesteelementoeomelhorfeito.Conhecerotrascidades cultivarrelacoes
  14. Pode ser a coisamasimportante. Como vai a responder aosdesejos dos passegierossemfalarcomoeles. Metrobusfacaumaencostacada 6 meses.
  15. A oportunidade de compartirinformacao