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Sandra Daniel, President & CEO
FIRE Light Group, WM&E
   The number of internet devices in 1984 was
    1,000 (one thousand)
    The number of internet devices in 1992 was
    1,000,000 (one million)

   April 17, 1998
     Internet commerce could top $300 billion by 2002
   The number of internet devices in 2008 was
    1,000,000,000 (one billion)

   E-Commerce numbers for 2002 came in at
    $2.929 TRILLION

   2009 over $6 Trillion
LAST 2 YEARS                   NEXT 2 YEARS

 Focus on Sales “Team”           Rate of change will
  (Rah Rah) and sharing            increase exponentially
  directives, measurement of      Big Investments in future
  meeting ROI non-existent         technology will become
                                   standard
 AIG
                                  Travel will return, but it will
 Airlines                         be different
 Hotels – 5 star                 Focus on ROI and meeting
 Travel                           objectives
 Focus on Luxury changing        Measuring Engagement
1980 - 1990’S                      NOW

   Register by mail or fax           Register on-line
   Fly everyone to one location      GoTo Meetings
   Speaker in front of room          Virtual Meetings
   Overhead Projector                Hologram Meetings
   Transparencies????
   Storyboard                         (TelePresence)
   LCD Projectors                    On-line during meetings
   Binders                           Flash drives
   Handouts                          Web downloads
   One Agenda – Printed/Mailed       Social Media
   Admin handled booking             Pre-communication; website,
   No Google!                         linked-in, twitter, etc.
NOW                           FUTURE

 More interactive             Hologram, TelePresence
 Pre-communication is          and Virtual costs will go
  constant and in many          down and will be integrated
  forms (website, media)       Flash drives extinct?
 Post communication is        Green will be required
  easy                         CSR will be expected
 Live polling and tweeting    F2F will always to necessary
  questions                     but accomplished differently
 CSR components               ROI will be standard
 Green Meetings               Remember you cannot
 Outsource Services            predict! Hire experts.
   Provide Value, unless you just want to be a
    commodity.
   Providing relevant Information quickly and
    easily will be a key strategy.
   No one reads, but everyone reacts to “blurbs”
   People trust what they hear on Facebook,
    Twitter, Google, etc. They don’t trust the
    traditional “marketing” approaches anymore.
   People do business with people they like!
   YouTube search on “Hologram Meetings”
   www.theirf.org (The Anatomy of a Travel
    Incentive)
   www.mpiweb.org (Meetings Deliver)
   www.FireLightGroup.com, Blogspot, Twitter,
    Facebook
   www.WestchesterMeetings.com
    emsummit.eventmarketer.com/virtual
   Stop by booth for IRF travel drive
Sandra Daniel, CEO
                   FIRE Light Group
             Westchester Meetings & Events

   FireLightGroup.com, WestchesterMeetings.com
   sandi@firelightgroup.com
   Twitter: incentivegal, firelightgroup, westchestermeet
   LinkedIn: Sandra Daniel, FIRE Light Group
   Facebook: FIRE Light Group Fan Page
   Blog: incentivesmotivate.blogspot.com
   PO Box 2407, Madison WI 53701
   Cell Phone: (608) 345-3264

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EEA Presentation - The Role Of Meetings

  • 1. Sandra Daniel, President & CEO FIRE Light Group, WM&E
  • 2. The number of internet devices in 1984 was 1,000 (one thousand) The number of internet devices in 1992 was 1,000,000 (one million)  April 17, 1998  Internet commerce could top $300 billion by 2002
  • 3. The number of internet devices in 2008 was 1,000,000,000 (one billion)  E-Commerce numbers for 2002 came in at $2.929 TRILLION  2009 over $6 Trillion
  • 4. LAST 2 YEARS NEXT 2 YEARS  Focus on Sales “Team”  Rate of change will (Rah Rah) and sharing increase exponentially directives, measurement of  Big Investments in future meeting ROI non-existent technology will become standard  AIG  Travel will return, but it will  Airlines be different  Hotels – 5 star  Focus on ROI and meeting  Travel objectives  Focus on Luxury changing  Measuring Engagement
  • 5. 1980 - 1990’S NOW  Register by mail or fax  Register on-line  Fly everyone to one location  GoTo Meetings  Speaker in front of room  Virtual Meetings  Overhead Projector  Hologram Meetings  Transparencies????  Storyboard (TelePresence)  LCD Projectors  On-line during meetings  Binders  Flash drives  Handouts  Web downloads  One Agenda – Printed/Mailed  Social Media  Admin handled booking  Pre-communication; website,  No Google! linked-in, twitter, etc.
  • 6. NOW FUTURE  More interactive  Hologram, TelePresence  Pre-communication is and Virtual costs will go constant and in many down and will be integrated forms (website, media)  Flash drives extinct?  Post communication is  Green will be required easy  CSR will be expected  Live polling and tweeting  F2F will always to necessary questions but accomplished differently  CSR components  ROI will be standard  Green Meetings  Remember you cannot  Outsource Services predict! Hire experts.
  • 7. Provide Value, unless you just want to be a commodity.  Providing relevant Information quickly and easily will be a key strategy.  No one reads, but everyone reacts to “blurbs”  People trust what they hear on Facebook, Twitter, Google, etc. They don’t trust the traditional “marketing” approaches anymore.  People do business with people they like!
  • 8. YouTube search on “Hologram Meetings”  www.theirf.org (The Anatomy of a Travel Incentive)  www.mpiweb.org (Meetings Deliver)  www.FireLightGroup.com, Blogspot, Twitter, Facebook  www.WestchesterMeetings.com  emsummit.eventmarketer.com/virtual  Stop by booth for IRF travel drive
  • 9. Sandra Daniel, CEO FIRE Light Group Westchester Meetings & Events  FireLightGroup.com, WestchesterMeetings.com  sandi@firelightgroup.com  Twitter: incentivegal, firelightgroup, westchestermeet  LinkedIn: Sandra Daniel, FIRE Light Group  Facebook: FIRE Light Group Fan Page  Blog: incentivesmotivate.blogspot.com  PO Box 2407, Madison WI 53701  Cell Phone: (608) 345-3264