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Social Media for the Practical Economic Development Professional,[object Object],Mark J James, CEcD,[object Object],ED Solutions, Inc.	,[object Object],mark.james@solutionsED.com,[object Object],http://www.linkedin.com/in/edsolutions,[object Object],http://twitter.com/EcoDev,[object Object]
 2011 © ED Solutions, Inc.,[object Object],2,[object Object],Dean- dean@whittakerassociates.com,[object Object],Eric-    ecanada@blanecanada.com,[object Object]
3,[object Object],3,[object Object],Professional Learning Lab Affiliates,[object Object]
1. Viewer Window,[object Object],2. Control Panel,[object Object],2011 © ED Solutions, Inc.,[object Object],4,[object Object]
5,[object Object],About ED Solutions, Inc.,[object Object],ED Solutions, Inc. mission is to help economic development organizations with the effective use of technology. ,[object Object],We provide-,[object Object],[object Object]
Web redesign strategies and advisory services
Contact management solutions
A variety of other technology solutions for the profession
Training services to the economic development profession.
Web Metrics and data subscriptions through affiliated firm- www.developmentresults.com.  ED Solutions, Inc. is among the most respected firms providing web site strategies to the economic development profession. ED Solutions, Inc. has worked on over 200 web projects in 30 US states, Canada and the UK. ,[object Object],2011 © ED Solutions, Inc.,[object Object]
 2010 © ED Solutions, Inc.,[object Object],6,[object Object]
 2011 © ED Solutions, Inc.,[object Object],7,[object Object],18%,[object Object]
8,[object Object],5 Ways Social Media has changed economic development,[object Object],Even less control about what’s being said about our place. The “democratization of information”,[object Object],Exponentially enhanced our marketing reach.,[object Object],Able to create communities within and between our communities,[object Object],We can now crowd source ideas/initiatives,[object Object],Social CRM and Social SEO ,[object Object],Audiences,[object Object], 2010 © ED Solutions, Inc.,[object Object]
Atlas Primary Research, October 2009,[object Object],Estate Inc., New Mexico,[object Object],Mike Barnes Group, Inc., Texas,[object Object],Colliers Location Agency & Incentives Practice, Indiana,[object Object],McCallum Sweeney Consulting, South Carolina,[object Object],Koll Development Company, Texas,[object Object],CB Richard Ellis, Washington,[object Object],Studley Inc., Pennsylvania,[object Object],Greenfield Development Company, North Carolina,[object Object],CB Richard Ellis, Arizona,[object Object],The RSH Group, California,[object Object],[object Object]
Sherwin-Williams Co., Georgia
Trione & Gordon/ONCOR Intl., Texas
Colliers International,  Toronto CANADA
Little & Associates Architects, North Carolina
Palm Inc – Sunnyvale, California
Visa – San Francisco, California
Foote Consulting Group – Glendale, ArizonaSource: Atlas Advertising,[object Object]
What social networks or tools, if any, do you use?,[object Object],71 % use LinkedIn, and just over 50% use facebook.  ,[object Object],Source: Atlas Advertising,[object Object]
How frequently do you use each?,[object Object],72 % use some form of Social Media at least weekly.  ,[object Object],Source: Atlas Advertising,[object Object]
What is the applicability of Twitter to your profession?,[object Object],63.6% say Twitter has no/very little applicability to the site selection profession. ,[object Object],Source: Atlas Advertising,[object Object]
What is the applicability of LinkedIn to your profession?,[object Object],52.6% say LinkedIn has good application to the site selection profession. ,[object Object],Source: Atlas Advertising,[object Object]
What is the applicability of LinkedIn to your profession?,[object Object],“I have used it along with Hoovers to check who is LinkedIn and contact people for business meetings.”,[object Object], “I think it has good application.  I have gotten proposals through this tool.”,[object Object],“Pretty low rated.”,[object Object],“It’s okay.”,[object Object],“I already have the contacts I need in my email – how is this different?”,[object Object],“Not much”,[object Object],“Good for seeking independent information.” ,[object Object],“Good for finding contacts, and to keep in touch with peers.”,[object Object],“More of a business site”,[object Object],Useful networking tool,[object Object],Don’t know yet.,[object Object],Source: Atlas Advertising,[object Object]
 2011 © ED Solutions, Inc.,[object Object],15,[object Object],What does all this say to the practical economic development professional?,[object Object],Just ,[object Object],say ,[object Object],no,[object Object]
 2011 © ED Solutions, Inc.,[object Object],16,[object Object],What does all this say to the practical economic development professional?,[object Object]
2011 © ED Solutions, Inc.,[object Object],17,[object Object],What does all this say to the practical economic development professional?,[object Object],Depending on organization, ,[object Object],a reasonable inclusion ,[object Object],of SOME ,[object Object],social media applications,[object Object]
The Practical ED’r Starts with a Social Media Strategy,[object Object],18,[object Object],Consider-,[object Object],Objectives,[object Object],Identify your audience-key leaders, stakeholders, etc.,[object Object],What calls to action will you use?,[object Object],Identify some benchmarks,[object Object],Keyword/SEO analysis,[object Object],How Will You Measure Success?,[object Object],Visits,[object Object],Followers,[object Object],Return on conversation?,[object Object],(Last) Best Tools for You,[object Object]
Some Typical ED Goals,[object Object],Brand awareness,[object Object],Program/practitionercredibility,[object Object],Drive traffic to web,[object Object],Create community,[object Object],Connect resources,[object Object],Lead development,[object Object]
Case Studies- Strategy,[object Object],20,[object Object], 2011 © ED Solutions, Inc.,[object Object],What’s missing from these?,[object Object]
21,[object Object],Social Listening,[object Object], 2010 © ED Solutions, Inc.,[object Object]
Social Listening,[object Object],…community,[object Object],…existing employers,[object Object],…State/Province,[object Object],…prospective employers/    targets,[object Object],22,[object Object], 2011 © ED Solutions, Inc.,[object Object],About your,[object Object]
     -Google Alerts,[object Object],     -Hootsuite (or      Tweetdeck),[object Object],     -LinkedIn,[object Object],23,[object Object], 2011 © ED Solutions, Inc.,[object Object],Social Listening,[object Object],How?,[object Object]
 2010 © ED Solutions, Inc.,[object Object],24,[object Object],What’s Your Strategy?,[object Object]
 2011 © ED Solutions, Inc.,[object Object],25,[object Object],Social Media Integration,[object Object]
Websites have a crucial new role,[object Object],Old view: ,[object Object], Destination,[object Object],New view:,[object Object],Content Engine,[object Object],Source: Mark W. Schaefer Slideshare- http://www.slideshare.net/Rialta/social-media-best-practices-for-economic-development,[object Object]
 2010 © ED Solutions, Inc.,[object Object],27,[object Object],Indypartnership.com,[object Object],addthis.com,[object Object],or,[object Object],sharethis.com,[object Object]
Check this out…,[object Object],28,[object Object], 2011 © ED Solutions, Inc.,[object Object],2-28-11,[object Object]
Check this out…,[object Object],29,[object Object], 2011 © ED Solutions, Inc.,[object Object],2-28-11,[object Object]
30,[object Object],SEO & SMO,[object Object],Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. ,[object Object]
31,[object Object],6,[object Object],Deeper Dive,[object Object],Facebook,[object Object],LinkedIn,[object Object],Flickr,[object Object],Slideshare,[object Object],YouTube,[object Object],Twitter,[object Object], 2011 © ED Solutions, Inc.,[object Object]
Using Facebook – WHY?,[object Object],500 million active users,[object Object],50% of active users log on EVERYDAY,[object Object],>5 Billion Pieces of Content,[object Object],>1.5 Local Business Have Pages,[object Object],It’s International – 70% of FB users are OUTSIDE the US,[object Object],INFORM-INFLUENCE-ENGAGE,[object Object],32,[object Object]
 2010 © ED Solutions, Inc.,[object Object],33,[object Object],Nearly one in four page views in US,[object Object]
Using Facebook – Start Smart,[object Object],34,[object Object],Who’s Your Target Audience? ,[object Object],	Prospects,[object Object],	Existing Business,[object Object],	Investors,[object Object],Find Your Voice,[object Object],	Business,[object Object],	Community,[object Object],	Stakeholder,[object Object],Post Current Relevant Content,[object Object],	Use Applications to Pull Your SM together,[object Object],	Push traffic to your website,[object Object],	Engage your community,[object Object],	Create “Super Fans” ,[object Object]
Best Practice- Hudson River Valley EDC,[object Object],35,[object Object], 2011 © ED Solutions, Inc.,[object Object],Source: intelegia- slideshare,[object Object]
36,[object Object], 2011 © ED Solutions, Inc.,[object Object],Best Practice- Richmond Jobs Net,[object Object]
Beginning to see third party apps,[object Object],37,[object Object], 2011 © ED Solutions, Inc.,[object Object]
Using FacebookAnalytics and Advertising,[object Object],Insights – Detailed real-time demographics,[object Object],Advertising – VERY targeted pay-per-click schedules,[object Object],Link other Fan Pages - Favorites,[object Object],38,[object Object]
 2011 © ED Solutions, Inc.,[object Object],39,[object Object],http://www.insidefacebook.com/2010/04/23/facebook-overhauls-page-and-app-insights-adds-domain-analytics-features-and-an-api/,[object Object]
Facebook – The Good News,[object Object],Business and Community Use is Growing Exponentially,[object Object],You can separate your personal from your professional persona,[object Object],It matters in SEO ,[object Object],40,[object Object]
41,[object Object]
Using LinkedIn,[object Object],Favorite SoMe tool of choice by SSC’s/Businesses,[object Object],Increasing number of toolsets for b2b and b2c,[object Object],It matters in SEO ,[object Object],42,[object Object]
 2011 © ED Solutions, Inc.,[object Object],43,[object Object]
 2010 © ED Solutions, Inc.,[object Object],44,[object Object],Don’t forget Keywording…,[object Object]
Building profiles,[object Object],Education and expertise,[object Object],Clients you have worked with,[object Object],Full contact information ,[object Object],Link/address to Twitter page,[object Object],Link to your website,[object Object],Slideshare “Slidespace” ,[object Object],Membership groups (groups joined),[object Object],Upcoming and past events,[object Object],Upcoming sales trips (as events),[object Object],45,[object Object]
Building your contact list and your connections,[object Object],Inventory contacts associated with past deals,[object Object],Inventory industry specific contacts,[object Object],As a team, set territories,[object Object],Import lists into Outlook,[object Object],Import contacts from Outlook into LinkedIn,[object Object],Write a personalized invitation – keep it simple. ,[object Object],Send invitations to those you know well en masse,[object Object],Work your 1st degree connections to gain introductions to others on your list,[object Object],46,[object Object]
More LinkedIn Tips,[object Object],Build new GROUPS and connect with GROUPS,[object Object],Participate in DISCUSSIONS ,[object Object],Build a Company Profile for your organization,[object Object],FOLLOW  Companies – Existing and Prospects,[object Object],Ask for RECOMMENDATIONS and INTRODUCTIONS,[object Object],Remember – this in NOT your online Roladex. It’s your opportunity to inform, influence and ENGAGE your network. (and their friends),[object Object],47,[object Object]
xobni,[object Object]
49,[object Object], 2010 © ED Solutions, Inc.,[object Object],www.waynealliance.org,[object Object]
 2010 © ED Solutions, Inc.,[object Object],50,[object Object],“Maps, maps, my project for a map!”,[object Object],Mark M. SweeneySenior PrincipalMcCallum Sweeney Consulting,[object Object]
 2010 © ED Solutions, Inc.,[object Object],51,[object Object]
Facebook/Flickr-Project 365,[object Object],52,[object Object], 2011 © ED Solutions, Inc.,[object Object]
 2011 © ED Solutions, Inc.,[object Object],53,[object Object],We moderate uploads,[object Object],As a community builder,[object Object],As a resource for free pictures – our Terms of Use allows us to use submitted photos in City promotional materials. In return, we give credit to photographer,[object Object]
ED Solutions social media-03-11-final2
 2011 © ED Solutions, Inc.,[object Object],55,[object Object]
 2011 © ED Solutions, Inc.,[object Object],56,[object Object]
 2011 © ED Solutions, Inc.,[object Object],57,[object Object]
Where Does Twitter “Fit In”,[object Object],Link sharing, not trite sharing,[object Object],Offer twitter feeds to chamber members,[object Object],Search twitter to see if existing companies in your community are tweeting,[object Object],Start conversations on Twitter- e.g., does anyone know which skills their employees need and aren’t found in X.,[object Object],Celebrate newsworthy events,[object Object]
 2010 © ED Solutions, Inc.,[object Object],59,[object Object]
OK, so let’s admit this…,[object Object]
A Word About Followers,[object Object],Its not how many, its who,[object Object],Look for people to follow who have more followers than they are following,[object Object],Beware of ‘someone’ with very little followers and lots of people they are following.  This = spam,[object Object],Check this out-,[object Object],http://twittercounter.com,[object Object]
Create a Custom Background,[object Object],62,[object Object], 2009 © ED Solutions, Inc.,[object Object],62,[object Object]
63,[object Object],How… http://www.ehow.com/how_4613303_twitter-background.html,[object Object],Step 1,[object Object],Create a Twitter account. If you haven’t gotten around to signing up for Twitter yet, what are you waiting for? Go to twitter.com and sign up for an account. If you need a little more help, read How to Set Up a New Twitter Account in the resources below.,[object Object],Step 2,[object Object],Decide what type of image you want to portray. Part of the difficulty in setting the correct background is deciding what you want your Twitter page  design to say about you. Many folks take any image or graphic and upload it to their Twitter account without much thought. Take some time to come up with something that speaks of your style, taste and personality.,[object Object],Step 3,[object Object],Consider the screen real estate. The important information to be viewed on Twitter occurs in the center of the page. No matter how many images or sayings you have on your background, the center of the screen belongs to Twitter. Therefore you have to create a background that gives Twitter center stage.,[object Object],Step 4,[object Object],Go large. Larger images and/or graphics reduce the necessity for tiling an image. It gives the appearance of one large background specifically made for Twitter. Try starting with an image as large as 1600 x 1200.,[object Object]
64,[object Object],How…,[object Object],Step 5,[object Object],Remember that all screen resolutions are not the same. The smaller the screen resolution, the lower the likelihood of your image will have to repeat. In other words, if you elect to use an image that has a flower located to the extreme left of the screen, on a lower resolution screen (800 x 600 for instance), the flower displays once. A screen with a resolution of say 2048 x 1536, the flower will display tiled on the screen several times.,[object Object],Step 6,[object Object],Think about using a border. When creating an image, remember that a small portion of the top of the screen is dedicated to the Twitter logo and user navigation. It’s a little easier on the eyes if the design included a boarder over which the Twitter logo and navigation could sit without having to fight against a busy background.,[object Object],Step 7,[object Object],Upload your image to Twitter. Once you’ve played around with the image, upload it to Twitter to see how it looks. Log onto your account. Click “Design” found under the “Settings” tab. Once on the design screen click “change background image.” Once you upload your image, check it out to see if you like it. If you don’t you can change it or use one of the Twitter default images until you come up with something you like.,[object Object]
Top 21 Twitter Apps.,[object Object],Twitpic 1,236,828,[object Object],Tweetdeck  285,864,[object Object],Digsby 233,472 ,[object Object],Twittercounter 212,200,[object Object],Twitterfeed 149,812 ,[object Object],Twitterholic 147,164 ,[object Object],Twhirl 143,333 ,[object Object],Twitturly 88,793,[object Object],Twtpoll 74,154 10,[object Object],Retweetist 60,051,[object Object],Tweepler 51,304,[object Object],Hellotxt  45,754  ,[object Object],Twitdom  45,411 ,[object Object],Tweetscan  44,463,[object Object],Tweetburner  41,754,[object Object],Tweetvisor  31,621,[object Object],Twittervision  30,708,[object Object],Twitterfall  29,592  ,[object Object],Monitter  25,433 ,[object Object],Twibs  17,168 ,[object Object],Twistori  16,229  ,[object Object],Twitbin  14,986 ,[object Object],http://www.techcrunch.com/2009/02/19/the-top-20-twitter-applications/,[object Object],65,[object Object]
Consider a profile on…,[object Object]
  www.tinytwitter.com,[object Object],67,[object Object]
68,[object Object],Why is 120 the New 140?,[object Object],Retweets!,[object Object],RT@ecodev....,[object Object]
 2010 © ED Solutions, Inc.,[object Object],69,[object Object]
Source:,[object Object],YouTube,[object Object]
Develop a video strategy,[object Object],Inventory the assets you have ,[object Object],Categorize them by audience,[object Object],Identify your communications needs, and plot how video could help you tell your story:,[object Object],[object Object]
Industry specific presentations
Expansion or relocation announcements
Policy announcements
Company or stakeholder profiles
Annual accomplishmentsIdentify a low cost production partner or invest $2,500 to $5,000 in the tools,[object Object],71,[object Object]
Upload all of your videos to YouTube, and embed ,[object Object],Produce or record videos,[object Object],Check format, file size, and length. Offer multiple formats (e.g., mov, mpeg, mp4),[object Object],Include meta data, keywords, etc. in video titles,[object Object],Use one video per URL,[object Object],Enable comments,[object Object],Autoshare with various social media networks ,[object Object],Embed them in your website,[object Object],Send to partners to embed in their websites,[object Object],72,[object Object]
Establish a YouTube channel for your community,[object Object],A place for all of your community’s videos,[object Object],Can include multiple organizations in your community, such as economic development, tourism, workforce, and more,[object Object],Develop a profile,[object Object],Invite others to subscribe,[object Object],Subscribe to other channels,[object Object],Solicit comments ,[object Object],73,[object Object]
http://www.youtube.com/user/NCDeptofCommerce,[object Object],74,[object Object],74,[object Object]
Get your video indexed-http://www.quickonlinetips.com/archives/2010/03/videos-indexed-by-google/,[object Object],75,[object Object], 2010 © ED Solutions, Inc.,[object Object],Put a video on your page : I mean a real video, hosted on your site, not on Youtube or DailyMotion. You need a .flv file (or .mpg, .avi, .mp4) and a video plugin that supports this kind of video formats. Jing is perfect to record onscreen action and make nice video tutorials.,[object Object],Create a thumbnail of your video : that’s the thumbnail that Google will display on its search results page, so making a good quality thumbnail out of your video is an important step. Personally, I’ve found that 160×120 gif or jpg works well for that purpose….and they actually don’t need to be extracted from your video. Any image pertinent to the content of your video will make the trick.,[object Object],Create a video sitemap : Video sitemaps are XML files similar to usual sitemaps but using a different syntax. See an example below.,[object Object],Submit your video sitemap to Google : Video sitemaps can be submitted in Google Webmaster Tools exactly as a standard sitemap. If you had not yet registered your site in Google Webmaster Tool, that’s the perfect occasion to do it now.,[object Object]

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