Presenation by by Hasan Bakhshi in ECIA Copenhagen 30 November 2012

2. 30. November 2012
Creative Wealth – policy
making in the field of
cultural and creative
industries

3. PROGRAMME - Friday 30 November 2012
Venue: Mmm - Zonen for Madkultur, Refshalevej 163A, 1432 Copenhagen K
08:30-09:00 Arrival and registration
09:00-09:15 Welcome by KreaNord Steering Committee Member Anna Hag (Swedish Ministry of Enterprise, Energy and
Communications, Nordic Council of Ministry Presidency 2013)
Welcome by Managing Director Öresund Committee Finn Lauritzen
Welcome by the moderator, Chairman of European Creative Industries Alliance and Managing Director of CKO
Rasmus Wiinstedt Tscherning
09:15-09:35 Cross sector innovation by Hasan Bakhshi from NESTA (UK)
09:35-10:15 Cross Sector Innovation: The European Dimension and the Growth Fund 2009-12
Panel discussion
10:15-10:45 Coffee Break
10:45-11:15 Nordic Policy Analysis – Research on Creative Industries Policy Making the Nordic Region and Kreative Norden
(The Creative Nordic Region). Presentation by KreaNord Steering Committee Member Petra Tarjanne
(Finnish Ministry of Employment and the Economy)
11:15-12:15 Presentation of European Creative Industries Alliance and Panel discussion on Creative Industries Policy Making
Marie Stærke, Chairman, Culture Committee, Öresund Committee and Mayor of Køge
Olof Lavesson, Member of Swedish Parliament and member of the Culture and Business Committee of the Öresund
Committee
Pia Allerslev, Mayor for Culture, City of Copenhagen
Yngve Petersson, Vice Chairman of the culture committee of the Øresund Committee and chairman of the Skåne
Region culture committee
Reinhard Büscher, Head of Unit, DG Enterprise, European Commission
12.15-12:30 Concluding remarks by Öresund Committee, Nordic Council of Ministers and ECIA
12:30-13:30 Networking Lunch

4. Innovation through Creative
Collaborations: the case of Creative
Credits
Hasan Bakhshi
Creative Wealth seminar
30th November 2012

5. Why do we think cross-sector innovations with
creative businesses are valuable?

6. ...through value chain linkages
...and creative clustering
...skills for innovation
Creative Industries
as a source of
innovation
NESTA (2008)
(2010)

7. CREATIVE CREDITS
Innovation
voucher
Business led Innovation project
Build connections
Formal evaluation
SMEs receiving Credit 78% more
likely to undertake their project ✓
Strong evidence of S/T output
additionality in terms of increased
✓
innovations after six months

8. CREATIVE CREDITS
Innovation
voucher
Business led Innovation project
Build connections
But no significant output
Formal evaluation additionality after twelve months
No significant network and
behavioural additionality after
twelve months

9. CREATIVE CREDITS: TIMING OF BENEFITS

10. CREATIVE CREDITS: FEATURES OF PILOT
• B2B innovation vouchers (not universities)
• Low barriers to entry: SMEs based in Manchester
with liability insurance, VAT registered and at least 1-
year trading history
• Light-touch application and random awards
=>evaluation and mechanism experiment
• Market-led system of match-making, online gallery
=> no 3rd party brokerage
• Idea was to “nudge” firms into using creative
services

11. CREATIVE CREDITS: FEATURES OF PILOT
• 150 x £4000
vouchers
offered
• Two waves in
Sept 2009 and
Jan 2010
• £1000
matched
contributions
• Choice from an
online market

12. CREATIVE CREDITS: THE HEADLINE STATISTICS

13. CREATIVE CREDITS: WEB PROJECTS DOMINATED

14. CONCLUDING REMARKS
• Creative Credits scheme was very popular with
Manchester’s businesses
• Short-term evaluation results suggest high levels of
project and output additionality
• Firms anticipated long-term benefits too
• But evidence suggests that significant additionality
had all but disappeared by twelve months
• Points to challenge of ‘nudging’ SMEs into
permanent behavioural change

15. CONCLUDING REMARKS
• Qualitative research comparing projects with
sustained benefits and those with not points to three
potential reasons:
- Transactional nature of relationships
- Lack of shared understandings around brief
- Poor choice of partners
=> Suggests need for targeted brokerage?

20. Thank You
Hasan.bakhshi@nesta.org.uk

22. The CKO Growth Fund 2009-2012
Stand out from
the crowd

23. Company Creative
3rd part
partner
Challenge Skills
(related to growth) (creative approach)
Project
Growth Knowhow Growth
(for the company) (results and learning (for the creative
points) partner)

24. Case #1: Mixed Reality Art Schools
Project partners
Euman A/S
Ene Cordt Andersen, Architect
Jonas Stampe Jensen, Social media artist
Astrid Lomholt, Sound and video artist
Karoline H. Larsen, Performance artist
Tomas Lagermand Lundme, Poet
Anton Breum, Movie director

25. Case #2: The Digital Painting
Project partners
Modulex A/S
Playscapes Denmark Aps.
Redia A/S

26. It works!
• More than 80 pct. of the companies consider creative collaboration to
be a good or very good investment. In other words they have
experienced a good og very good return on the time and the money the
have invested in the project
• 93 pct. of the companies are motivated in terms of wanting to continue
a business-related collaboration between the companies and creative
partners
• 90 pct. of the companies have fulfilled the goals they had set
themselves prior to the project. Many of those who did not fulfill their
initial goals have fulfilled other goals. I.e. goals they have discovered are
much more important than they had initially imagined.

27. Read more about the 20 projects co-
funded by the CKO Growth Fund and
learn how they succeeded with
collaborative
• Product and Service Innovation
• Communication and Marketing
• Organizational Development and
Management.
Available at www.cko.dk

28. Q&A
• What was your biggest challenge in the project?
• What were the three most critical factors for success?
• If you should give one advice to other companies
considering to engage in cross sector business
development – what would it be?
• What will it take to further stimulate cross sector
innovation between creative industries and other
industries – from your point of view?

30. Nordic Policy Analysis – Research on Creative Industries
Policy Making in the Nordic Region and Kreative Norden
(The Creative Nordic Region)
by
KreaNord steering commitee member Petra Tarjanne,
Finnish Ministry of Employment and the Economy

31. KreaNord
Introducing two reports by CKO for KreaNord
30 November 2012
31

32. The Nordic region
• The Nordic region consists of
Sweden, Norway, Iceland,
Finland and Denmark and
the three autonomous
territories Åland, Greenland
and the Faroe Islands
• There are approximately 25
million inhabitants in the
Nordic region
• The Nordic region
constitutes the world’s tenth
largest economy
32

33. • KreaNord is a Nordic initiative designed to improve the growth
prospect for the region's cultural and creative industries
• The work is carried out by the Nordic Council of Ministers and
serves as a Nordic platform for exchange and development
• KreaNord covers a number of activities and projects aimed to meet
the need for joint Nordic development and policy work within the
field of creative industries.
33

34. Kreative Norden 2012
Nordic policy analysis
Illustrates the work
of KreaNord in
2007-2012
34

35. Four policy recommendations
• Promote strategic collaboration and exchange within the Nordic
cultural and creative industries and with other sectors for value
creation, innovation and growth
• Promote new opportunities for access to global markets, financing
and attraction of foreign investments for the Nordic cultural and
creative industries
• Promote culture and creativity in Nordic education at all levels and
entrepreneurship and business skills in cultural and artistic
education
• Establish a common Nordic market for creative industry and
cultural products
35

36. Big Changes – Big Opportunities
Nordic policy analysis
Nordic policy
analysis
2007-2012
36

37. Purpose
• to illustrate know-how from the Nordic Region in policy making for
the cultural and creative industries
• to identify similarities and differences between the Nordic countries'
strategies in this area
• to explore possibilities for future action initiatives across the Nordic
countries and authorities
• identify examples of successful policy initiatives from the Nordic
countries
37

38. Four central themes in Nordic policy making
• Transformation to a creative economy
38

39. Four central themes in Nordic policy making
• Political anchoring
39

40. Four central themes in Nordic policy making
• A fragmented creative sector
40

41. Four central themes in Nordic policy making
• Knowledge – fact or myth?
6
5
4
3
2
1
0
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43. Panel Discussion on Creative Industries Policy Making
• Marie Stærke, Chairman, Culture Committee, Öresund Committee and Mayor of Køge
• Oluf Lavesson, Member of Swedish Parliament and member of the Culture and Business
Committee of the Öresund Committee
• Pia Allerslev, Mayor for Culture, City of Copenhagen
• Yngve Petersson, Vice Chairman of the culture committee of the Øresund Committee and
chairman of the Skåne Region culture committee
• Reinhard Büscher, Head of Unit, DG Enterprise, European Commission