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Staff Technology Workshops
Social Media: Blogs, Video, Podcasts
November 11
      
 
 
 
Blogging
 
 
• Owned by Google 
• Basic features 
• Personal / hobby blogging 
 
• Open source, great userbase 
• Easy to expand on 
• Personal or professional 
• Newer site, good free options 
• Lots of social features 
• Casual blogging, primarily 
 
Themes – quick, free design options (keep in mind colors, layout, and features can be adjusted separately) 
Managing your blog – customization options, organizing your content, etc. 
Marketing your blog – directories, linking to other blogs, more social media tools 
Web Video
                          
 
Recording options: animation, screencasting, webcams, cameras, professional tools  
Editing options – free software, paid software ( and additional services like VHS transfer or DVD copies) 
Tech issues: length (in time), size & file format, backup your source documents 
Sharing / Marketing your videos – always include descriptions, embed on your site, add to social media 
 
Podcasting
Recording /Editing Software: Garage Band or Audacity (free, make sure to get the MP3 file converter too)  
Equipment: built in microphone will need some extra editing, get a “pop filter” for external microphones 
Hosting options: individual files vs. subscription podcasting can be a factor, or put up on your blog 
Podcasting with iTunes – XML file setup (descriptions – who is involved, what the title is, images, etc.) 
Marketing your podcast – directories, embedding, more social media tools 

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Social Media Handout

  • 1. Staff Technology Workshops Social Media: Blogs, Video, Podcasts November 11              Blogging     • Owned by Google  • Basic features  • Personal / hobby blogging    • Open source, great userbase  • Easy to expand on  • Personal or professional  • Newer site, good free options  • Lots of social features  • Casual blogging, primarily    Themes – quick, free design options (keep in mind colors, layout, and features can be adjusted separately)  Managing your blog – customization options, organizing your content, etc.  Marketing your blog – directories, linking to other blogs, more social media tools  Web Video                              Recording options: animation, screencasting, webcams, cameras, professional tools   Editing options – free software, paid software ( and additional services like VHS transfer or DVD copies)  Tech issues: length (in time), size & file format, backup your source documents  Sharing / Marketing your videos – always include descriptions, embed on your site, add to social media    Podcasting Recording /Editing Software: Garage Band or Audacity (free, make sure to get the MP3 file converter too)   Equipment: built in microphone will need some extra editing, get a “pop filter” for external microphones  Hosting options: individual files vs. subscription podcasting can be a factor, or put up on your blog  Podcasting with iTunes – XML file setup (descriptions – who is involved, what the title is, images, etc.)  Marketing your podcast – directories, embedding, more social media tools