1. SEO Goals & Objectives 2-Quarter 2012
SEO Project Plan
2. SEO Goals & Objectives:
1 Quarter
(Some objectives not accomplished)
• Create Benchmark SEO reporting – adjust to CoreMetric standards.
• Create 15 Targeted Link campaigns for Off-site/On-site Content.
• Create 25 Targeted Link campaigns for off-site/on-site content.
2 Quarter
(Some objectives not accomplished)
• Expand content and expand keywords based off Analytics.
• Begin social media and sharing content to drive natural links.
• Increase Quarter 1 natural traffic by 20%.
• Create 25 Targeted Link campaigns for off-site/on-site content.
• Create 10 original and extensive pieces of content for on-site use.
New Goals 2 Quarter
• Resolve the high level identified SEO basic issues, in terms of functionality/technical development.
• Develop a Content Strategy.
• Develop the Site Spec A/B Testing.
• Develop a new form page, Reduce the info and optimize it in 4 steps.
• Create daily/weekly tasks for SEO projects for the entire team.
• Improve call to action at the homepage and work in the eye path design to make it user friendly.
• Develop a new structural/architectural proposal for the articles page.
• Develop Link Building campaigns (Off-site content).
• Develop the Mobile Version of the site.
3. SEO Project Plan
Divided in 4 Areas
SEO High Level SEO Content Strategy
Priorities, Maintenance and
Projects
Link Building & Offsite CMS Development & Technical
Campaigns Ideas/Strategies
The SEO Project Plan can be divided in 4 main areas to be developed simultaneously in the next 6 months.
4. SEO High Level Priorities, Maintenance and Projects
Analysis & Research Other projects
SEO Research (Self-feeding) XML Site Map
Keyword Research Re-structured navigation
Competitive Analysis User/SEO friendly
Site Analysis (Site-Spec)
Form Page (4 Steps Idea)
SEO Stats Analytics: Google Analytics - Bing Webmaster
Site Architecture – Internal
Tools - Coremetrics
Linking
Accessibility
High Level SEO Priorities & Projects Meta Tags Site wide
Proper Keyword Targeting
Architecture Formatting Content
Important broken links Internal Pages optimization
Unnecessary redirection Eye Path Strategy/Call to Action
Orphaned pages Banner
Social Network Engagements /
Indexing & Crawling Third Party Strategy
Canonical Tags Site wide
Noindex follow and nofollow
301 redirects & robots.txt
Server errors
Duplicate content & On page SEO
Repeated text, pagination, parameter based, dupe/missing
titles, h1s,
Physical Address
5. Research
SEO Research Top Ten Sources:
Top Ten Sources:
Why do we need it?
www.searchengineland.com
Having time on a daily basis to consistently read about updated events in the www.seobook.com
SEO world, important news and topics related to the industry can improve www.seroundtable.com
the SEO knowledge of the entire team. www.searchenginejournal.com
www.seomoz.com
Immediate Solutions : www.seochat.com
www.searchenginewatch.com
Daily Task: www.seobythesea.com
Each member can take 20 minutes on his/her daily duties to read about: www.portent.com
www.seo.alltop.com
SEO/Google Events.
SEO new trends. Participation:
Keywords Research.
All team members.
New Ways to search for topics and adding those in the topic template.
Approx. time:
Bi-Weekly Task:
Daily/Bi-Weekly Basics – Create a
Idea to propose a new initiative to make a bi/weekly tech-training task for each team member.
meeting, so every team member can explain and present a specific topic that
has read to the entire team twice a month.
6. SEO Content Strategy
Objective for Content Strategy
Planning, creating, optimizing, promoting article content to target specific audiences. This can be achieved with a user friendly
structure.
Priority Maintenance for the Content
Remove external links.
Meta tags site wide.
Add internal linking (vertical, horizontal)
Optimizing content pages.
CTA engagements.
Direct bookmarking traffic .
Images sizes.
Weekly topics brainstorm tasks .
Keywords Targeting
Long tail keywords, brand terms research
Adding new architecture for article page
Social network buttons, modules (latest articles for link building). Images displayed next to the article title.
7. Overall Content Strategy
Why do we need it?
SEO and content strategy intersect in more ways than optimizing web pages with keywords.
Currently, the way we are displaying our content in our blogs reduces traffic and wastes efforts in writing articles meant to
be indexed.
See our MCN examples:
8. SEO Content Strategy
We want to implement a new architecture and concept for the article pages. It consists in creating
3 Pages named “Parent pages”, which will involve a new and different concept of how the articles are going to be displayed.
These pages are the ones we want to rank and market in terms of SEO.
This can be achieved through setting up 3 specific categories for each parent page. All our content will fall in one of those 3 categories.
Example:
Finance Educational Advices – Pay day loans - Brand Term (Personal
finances, Medical or Family Finances )
SEO Advantages :
The Latest Articles modules will help the internal linking strategy.
Activation of social media buttons for user engagement will help the link building strategy.
The use of images next to titles for a more attractive design concept .
Will improve navigation of entire site.
12. Link Building Campaigns
Strategies
o Info graphics Campaigns
o Articles Engagements
o Content-Based Link Building Strategies
o Press Releases and PR
o Links from Pages Without Editorial Control
o Search Terms, Phrases, and Advanced Query Parameters
o Asking for a link, Templates Emails
o Widget development
o Social media campaigns
o Purchasing links
13. CMS development & Technical
Ideas/Strategies
o Content Architecture Page
o JavaScript Solutions for User Friendly Navigation
o Site Spec Development Proposals
o Schema.org
o Re-Design Entire Site (Design ideas/solutions)
o Drupal plugins, widgets
