2. STRATEGIC MULTIMEDIA GUIDELINES
- A unique « media model »
- 360° content distribution
- Community & engagement
Apple TV PC
Mobile
Interactive
Podcast
TV
4. FRANCE24.com ranks 3rd among international news TV websites
JAN
Websites
2008
37 947
14 695
3 878
726
349
197
91
(000) of Unique Visitors – source : NielsenNetRatings panel– 10 countries surveyed – January 2008
5. FRANCE24.com ranks first on key markets
France Germany Spain USA Italy UK
January 2008 646 707 230 1 269 455 571
RANK in
International
I i l 1st
1 t 1st
1 t 2nd
2 d 3nd
3 d 1st
1 t 3rd
3d
News category
156 n/s 153 35 598 240 988
195 n/s 294 5 660 131 7 999
(000) of Unique Visitors – source : NielsenNetRatings panel– January 2008 - 10 countries surveyed.
6. FRANCE24.com already stands among the leading websites
and the world’s biggest news brands
gg
CNN
37 947
NYT mes. com
i
22 597
BBC News *
14 695
washi gt on post . com
n
10 336
T mes On n e
i i
l
5 937
Fr an ce 2 4
3 878
I n t er n at on al Her al T r bun e
i d i
2 178
Econ omi t . com
s
829
Al Jazeer a
349 World : consolidation of the Nielsen panel - January 08 – 10 countries surveyed : France, UK, US, Brazil, Spain, Australia,
Germany, Japan, Italy, Switzerland
7. FRANCE24.com is the MOST INTERNATIONAL website
as for its total audience
Audience reach
out of national markets 83% 46% 19% 18% 9% 6% 4%
Audience reach
in the country of origin 17% 54% 81% 82% 91% 94% 96%
(000) of Unique Visitors – source : NielsenNetRatings panel – 10 countries surveyed – January 2008
9. A MULTIMEDIA AND MULTILINGUAL PLATFORM
3 TV CHANNELS
3 WEBSITES
FRENCH ENGLISH ARABIC
10. WHY IS THE WEBSITE SO SUCCESSFUL?
-FRANCE24.com offers free 24/7 news in three
languages and in an easy-to-read design
- FRANCE24.com relies on video, interactivity
and the participation of Internet users
p p
- A unique newsroom produces the contents that
are given maximum exposure on the Internet with
search engines optimisation
- FRANCE24 com also proposes special reports,
FRANCE24.com reports
online tools and services
11. OUR YOUTUBE SPACE
- Th
Three dedicated news channels i F
d di t d h l in French, E li h and A bi
h English d Arabic
- Selected starring videos uploaded everyday
- Customized welcoming message, playlists and subscription options
12. OUR OBJECTIVES ARE
- To increase brand awareness and visibility on the Internet
- T dispense our videos t a l
To di id to larger community and i t th bl
it d into the blogosphere
h
- To use Web users/viewers’ feedbacks to drive traffic back to our site
- To get syndicated contents monetized
- To create buzz and build a modern image for France24 com
France24.com
