Leveraging social media to grow companies in the plastics additives and concentrates market. We are all in an online social world and this is not going to change, only get more intense. We must adapt and adopt strategies to capitalize on this networking opportunity, and fitting it into our overall marketing strategies.

1. Leveraging Social Media
In Plastics Additives & Concentrates Market

2. Summary
Points to Cover
What is Social Media?
Item 1
OMG did I really post that…
Drowning in Media
Item 2
So many choices so little budget
Social Media for Industrial Products
Item 3
Converting chit chat into cash flow
Top Trends In Social Media
Item 4
The top 10 trends targeted for 2012 and beyond
Applying Social Media To Plastics Additives
Item 5
What can I get out of this
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3. Who Am I
Eric Albee, President/CEO of AFI Global
Started and moderate Plastics Additives & Concentrates group on LinkedIn
Started AFI on folding table in the basement, and
currently run the fastest growing privately held
company in the plastics additives industry.
2010 - #205 on Inc. 500 list
2011 - #214 on Inc. 500 list
One key to success: Social Media
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4. What is Social Media?
Officially, social media is “a group of internet-based
applications that build on the ideological and
technological foundations of Web 2.0 and that allow
the creation and exchange of user-generated
content”
www.wikipedia.org
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5. It’s also a fancy
way to describe
the zillions of
conversations
people are
having online
24/7
-Marta Kagan
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6. A dynamic way to interact with your
industry and community globally
The obliteration of privacy, get used
to it
A leveling of the playing field
Enhanced customer and industry
connection
The way of the future
What is Social Media? 6

7. 1. 3 out of 4 Americans use social
technology
2. 2/3 of the global internet population
visit social networks
Why should 3. Visiting social networks is now the 4th
you care most popular online activity – ahead of
personal email
about Social
4. Time spent on social networks is
Media? growing 3x that of the overall internet
rate
5. Social media is word of mouth on
steroids
6. Social media is a force to be reckoned
with
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8. Yesterdays Conversation
8

9. Todays Conversation
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10. Drowning in Media
Social
We have reached a saturation point
with modern media.
Media
Where do we focus our marketing
and sales dollars?
Talking Online
Unlimited options with limited
budgets and limited time
Trying the untested, versus sticking
with what you know
Stepping out of the comfort zone to
move ahead with the times
Trade
Shows
Journals
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11. Which Media
Is Dying?
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12. Which Media
Is Thriving?
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13. And Growing
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14. Social Media for Industrial
Products
Finding the
right tools
to do the
job.
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15. There are no
cookie cutter
approaches
Must integrate a
program that
works with other
parts of your
media plan. This
may require
outside resources.
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16. TOP TRENDS IN SOCIAL MEDIA
FOR 2012
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17. 17

18. 18

19. 19

20. 20

21. 21

22. 22

23. 23

24. Make sure to learn
and understand the
simple basic rules of
social media
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25. Rule #1 Listen
• Google Alerts
• Tweet Deck
• Social Mentions
• RSS
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26. Rule #2 Engage
• Blogs
• Tweets
• Posts
• Be part of the conversation
• Show (YouTube, Flickr)
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27. Rule #3 Measure
• Audience
• Engagement
• Loyalty
• Influence
• Action
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28. And Remember:
Social Media Is A
Dialogue Not A
Monologue
This is a complete full-duplex
channel of communication.
Once you start to talk, be
prepared to listen.
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29. What this means for Plastics
Additives & Concentrates Market?
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30. LinkedIn remains
the dominant
social media
network for
manufacturing
companies, Incl
uding niche and
specialty
markets
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31. Plastics Additives &
Concentrate Group
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32. Plastics Additives &
Concentrate Group
AKASH JAIN (Sunisha Polymers; India) Found help to identify a low cost plasticizer
alternative to CPW for PVC
ROBERTO DeCOL (Sirmax; Italy) Found material supply leads for his new compounding
plant in Brazil
Additionally
• Several Employment opportunities have been
generated
• A dynamic exchange of dialogue has been
stimulated
• Smaller international companies have connected
who would otherwise not have met
• New industry peers have been made
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33. Share your
Share your presentations
expertise and
potentially earn
some money
for it.
Additional Resources to Consider 33

34. 34

35. Questions?
Very happy to help you!
Eric Albee
President/CEO
AFI Global
3185 Tucker Road
Bensalem, PA 19020
P: (215) 244-1830
C: (609) 346-9937
ealbee@afi-global.com
Twitter: @Ealbee
http://www.linkedin.com/in/ealbee
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