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Best of Europe
                         Awards 2011

                           PayPal



Saturday, 28 May 2011
Saturday, 28 May 2011
We don’t like to wait...




Saturday, 28 May 2011
Waiting for bus: 6 minutes




Saturday, 28 May 2011
Waiting for bus: 6 minutes
              Waiting for food: 10 minutes




Saturday, 28 May 2011
Waiting for bus: 6 minutes
   Waiting for food: 10 minutes
 Waiting for download: 38 seconds




Saturday, 28 May 2011
Waiting for bus: 6 minutes
   Waiting for food: 10 minutes
 Waiting for download: 38 seconds
  Waiting for UK agency to get to
     the meeting: 20 minutes



Saturday, 28 May 2011
PEOPLE ARE
                        IMPATIENT




Saturday, 28 May 2011
E-commerce...

                   ...every second counts.




Saturday, 28 May 2011
PayPal Express Checkout

                   3 clicks
          No need to enter numbers
                   Faster
                   Simple
                   Easier


Saturday, 28 May 2011
PayPal Express Checkout

                   3 clicks
          No need to enter numbers
                   Faster
                   Simple
                    Easier
                   Quicker

Saturday, 28 May 2011
Introducing...

      The PayPal 5-second movie
               series




Saturday, 28 May 2011
Shakespeare




Saturday, 28 May 2011
Saturday, 28 May 2011
Saturday, 28 May 2011
Mozart




Saturday, 28 May 2011
Saturday, 28 May 2011
Saturday, 28 May 2011
Saturday, 28 May 2011
Hollywood




Saturday, 28 May 2011
Saturday, 28 May 2011
Saturday, 28 May 2011
Saturday, 28 May 2011
Saturday, 28 May 2011
Results

                        Brand awareness up




Saturday, 28 May 2011
Results

                         Brand awareness up
                        Product awareness up




Saturday, 28 May 2011
Results

                     Brand awareness up
                    Product awareness up
                    Considering PayPal up




Saturday, 28 May 2011
Why does this
                        deserve your vote?




Saturday, 28 May 2011
Memorable
                          Versatile
                          Effective
                  Addresses a customer need
                             Fun




Saturday, 28 May 2011
Memorable
                          Versatile
                          Effective
                  Addresses a customer need
                             Fun


                  This presentation only
               took 5 minutes instead of 8...


Saturday, 28 May 2011
Saturday, 28 May 2011
Saturday, 28 May 2011

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Paypal base one