Between December 2015 and January 2016, Gatepoint Research surveyed 101 executives on trends in supply chain visibility. This report will provide you with detailed information on the current state of visibility in the supply chain across a variety of industries including visibility depth, how visibility information is used, timeliness of visibility, and much more.

1. Summary Results • January 2016
Trends in Supply Chain Visibility

2. Summary Results • January 2016
Program Overview
 Between December 2015 and January 2016, Gatepoint Research invited select supply chain
executives to participate in a survey themed Trends in Supply Chain Visibility.
 Candidates were invited via email and 101 executives have participated to date.
 Management levels represented are predominantly senior decision makers: 13% hold the
title CxO, 37% are VPs, and 50% are Directors.
 Survey participants represent firms from a wide variety of industries including general
manufacturing, high tech manufacturing, retail trade, wholesale trade, telecom
services, primary manufacturing, and media.
 79% of responders work in Fortune 1000 companies with revenues over $1.5 billion.
The balance work in large and mid-market firms whose revenues are between $250
million and $1.5 billion.
 100% of responders participated voluntarily; none were engaged using telemarketing.

3. Summary Results • January 2016
Observations and Conclusions
 Supply chain visibility is limited. 41% of survey respondents report that their supply chain
visibility extends only as far as Tier 1 relationships with contract manufacturers.
 Data elements are a little easier to examine: Asked about their ability to look into data
elements, respondents report good visibility into orders (80%) and inventory (78%) – but
visibility falls off sharply for capacity (54%) and upside (23%).
 Respondents’ ability to trail goods in-transit falls off sharply with distance: 39% have
visibility between themselves and Tier 1, only 7% can see between Tiers 4 and 3.
 Decisions based on old data instead of real time data: Timeliness is key to visibility data
relevance, but only 14% of those surveyed have access to data in real-time.
 Access doesn’t equal usage: 79% of responders’ logistics teams have access to visibility data,
and 71% use it… but although 31% of Chief Supply Chain Officers have access to visibility
data, only 16% use it.
 Just 19% of respondents report end-to-end supply chain visibility. Not surprisingly, 54% say
they are only somewhat satisfied with their current supply chain visibility.

4. Summary Results • January 2016
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
How far into your supply chain do you have visibility?
41% of survey respondents report that their supply chain visibility
extends only as far as Tier 1 relationships with contract manufacturers.
41%
21%
16%
23%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Tier 1 (e.g., contract manufacturers) Tier 2 (e.g., assembly suppliers) Tier 3 (e.g., component suppliers) Tier 4 (e.g., raw material suppliers)
Tier 4 visibility reported mostly
by general and high tech
manufacturers (76% of total)

5. Summary Results • January 2016
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
Which data elements do you have visibility into?
Asked about their ability to look into data elements, respondents report good
visibility into orders (80%) and inventory (78%) – but visibility falls off sharply
for capacity (54%) and upside (23%).
80%
78%
54%
23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Orders Inventory levels Capacity Upside

6. Summary Results • January 2016
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
Do you have in-transit visibility?
If so, between which nodes of the supply chain?
Respondents’ ability to follow goods in-transit falls off sharply node-to-node: 39% have
visibility between themselves and Tier 1; only 7% can see between Tiers 4 and 3.
20%
66%
20%
12%
7%
0% 10% 20% 30% 40% 50% 60% 70%
We do not have in-transit visibility
Between Tier 1 and me
Between Tier 2 and Tier 1
Between Tier 3 and Tier 2
Between Tier 4 and Tier 3

7. Summary Results • January 2016
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
How timely is your visibility data?
Timeliness is key to visibility data relevance, but only
14% of those surveyed have access to data in real-time.
14%
18%
36%
17%
7%
6%
1%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Real-time
Less than 8 hours
Less than 24 hours
Less than 72 hours
Less than one week
Less than one month
More than one month

8. Summary Results • January 2016
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
How do you use visibility information?
Asked how visibility information is used in their business, 78% of respondents use it
for supply continuity. Far less common is putting visibility information to work enabling
agile response (40%) or monitoring trading partner commitments (28%).
78%
70%
46%
40%
28%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
To ensure continuity of supply
To get early warning of supply chain
problems or disruptions
To enable agile response to
unexpected changes in supply
To enable agile response to
unexpected changes in demand
To monitor trading partner
compliance with commitments

9. Summary Results • January 2016
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
Who has access to visibility data?
79% of the companies in the survey report their logistics team has access to
visibility data.
79%
60%
51%
51%
31%
14%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
The logistics team
The supply chain executive team
(e.g., VP, Director, Manager)
Supply chain line personnel
Operations executives
(e.g., VP, Director, Manager of Operations)
The Chief Supply Chain Officer (CSCO)
The senior executive team
(e.g., CEO, CFO, etc.)

10. Summary Results • January 2016
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
Who actually uses visibility data?
Access doesn’t equal usage: 79% of responders’ logistics teams have access to
visibility data, and 71% use it… but although 31% of CSCOs have access to visibility
data, only 16% use it.
70%
55%
53%
53%
16%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80%
The logistics team
Supply chain line personnel
The supply chain executive team
(e.g., VP, Director, Manager)
Operations executives
(e.g., VP, Director, Manager of Operations)
The Chief Supply Chain Officer (CSCO)
The senior executive team
(e.g., CEO, CFO, etc.)

11. Summary Results • January 2016
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
Does anyone in your organization have an end-to-end,
comprehensive view of supply chain visibility data?
In respondents’ firms, a comprehensive view is rare:
only 19% report end-to-end supply chain visibility.
Yes (please specify
who)
19%
No - visibility data is
fragmented and
scattered through the
organization
81%
Director of Logistics team
Supply Chain Director
Supply Chain executives
and team
Systems/IT and Planning
Warehouse personnel

12. Summary Results • January 2016
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
How satisfied are you with your level of supply chain visibility?
Among respondents only 11% are very satisfied with their
current supply chain visibility.
11%
54%
26%
9%
0%
10%
20%
30%
40%
50%
60%
Very satisfied Somewhat satisfied Somewhat unsatisfied Very unsatisfied

13. Summary Results • January 2016
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
Profile of Responders:
Industry Sectors
A wide range of industry sectors are represented in the survey.
61% are general and high tech manufacturing.
Mfg - General
31%
Mfg - High Tech
27%
Retail Trade
15%
Wholesale
Trade
11%
Telecom Services
5%
Mfg - Primary
4%
Media
3%
Business Services
1%
Financial Services
1%
Healthcare
1%
Mining
1%

14. Summary Results • January 2016
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
Profile of Responders:
Revenue
An impressive 79% of respondents work in Fortune 1000 companies
with over $1.5 billion in revenue.
>$1.5billion
79%
$500 million - $1.5
billion
16%
<$250 million
5%

15. Summary Results • January 2016
Copyright © 2015 Gatepoint Research. All rights reserved. The information contained in this report is the sole property of Gatepoint Research and may not be
used, reproduced, redistributed in any form including, but not limited to, print and digital form without the express written consent of Gatepoint Research.
Profile of Responders:
Job Level
All survey respondents hold executive level positions at their firms,
13% at the CxO level.
Director
50%
VP
37%
CxO
13%

16. Summary Results • January 2016
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