This document summarizes Enterprise Social Computing and its transformation of collaboration and communication at Intel from 2004 to 2011. It describes how environmental pressures led Intel to adopt internal social tools like blogs, wikis and communities to improve knowledge sharing, reduce redundancy and connect a globally dispersed workforce. Examples are given of how different business units successfully used these tools. While adoption grew, challenges remained around leadership support, integration with existing systems and change management.

1. Enterprise Social Computing The Transformation of Collaboration & Communication Laurie Buczek

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3. Evolution of Enterprise 2.0 at Intel Intel - Public 2004 2005 2008 2009 2010 2011 Inaugural internal blog by CEO “ Perfect Storm” Environmental Pressures Internal wiki launched Internal Community Platform Launched Consolidation & Integration Secure Internal to External E2.0 Grassroots Innovation Led to Mainstream Deployment

4. The Perfect Storm Environmental Pressures Converge on the Enterprise “ Identify the future that has already happened” –Peter Drucker Intel - Public Business Drivers Agility Business has to act quickly, respond immediately with relevant information at hand Face of Our IT Workforce is Changing Gen Y “ Connected” Gen Y entering & demanding new ways to work Baby Boomers Knowledge exiting with retiring workers Consumerization of IT Technology Employees using newer technology at home - demand same at work

6. Building Enterprise 2.0 inside Intel Add Rich Capabilities to the Stack Self-Service Video, Ideation, Widgets, mashups, Mobile devices Intel - Public Identify Business Objectives Usage models, Segmentation, Business Impact, Governance, Change Management, Usability Studies, Proof-of-Concepts “ What makes the Information Workplace transformational is how the piece parts are built into a seamless whole that supports people in the way they want to work.” - Forrester Research Build a Solid Foundation Communities, Blog and forum, wiki, networking, Enterprise content syndication, Unified tagging & search Integrate into Business Processes Intranet portal, Intranet search, Traditional productivity tools (i.e. email, presence, meeting workspaces, document repositories)

7. Intel - Public

13. More Information Intel - Public Intel.com/it