Presentation by Ross Kata from Expedia at the 5th Annual E-Tourism Africa Summit 2012 in Cape Town

1. E-­‐Tourism South Africa
13th September 2012
What is Expedia doing with Social Media & Mobile
Ross Kata Expedia Inc
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 1

2.
Expedia
Reminder of business lines
Social Media
Facebook
Twitter
Tripadvisor
Converting Social Media
Mobile
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3. $29Billion 2011
More than 100 Travel Branded Sites in 70 Countries
As of December 2011
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4.
Across Channels and Models Channels
Retail
Opaque
Package
Corporate
Media
Asia JV AsiaNew
Mobile
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5. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 5

6. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 6

7. Expedia Inc on Facebook
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 7

8. 2011
© 2011 Expedia, Inc. All rights reserved. Confidential and proprietary.
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 8

9. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 9

10. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 10

11. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 11

12. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 12

13. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 13

14. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 14

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18. 2011
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 18

19. 2011
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20. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 20

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24. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 24

25. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 25

26. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 26

27. Expedia Inc on YouTube
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 27

28. http://www.youtube.com/user/Expedia/featured
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29. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 29

30. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 30

31. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 31

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33. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 33

34. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 34

35. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 35

36. http://www.youtube.com/watch?v=T-­‐
DKx28Y07U&feature=g-­‐user-­‐u
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 36

37. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 37

38. Expedia Inc on Twitter
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 38

39. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 39

40. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 40

41. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 41

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46. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 46

47. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 47

48. Expedia Inc with Tripadvisor
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49. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 49

50. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 50

51. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 51

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53. What else is Expedia Inc doing with Social
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 53

54. Creating Excitement to Travel
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 54

55. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 55

56. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 56

57. Expedia & Mobile
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58. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 58

59. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 59

60. © Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services Group | 60

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66. In conclusion
Measurement of ROI from Social Media is a reality
Reputation & Community Management are new skills to develop
Encourage more sharing facilitate the exponential growth.
Consumer, Prosumer, Contributor and Transacter
Moving from multi channel to multi device distribution
We now have the opportunity to engage with the customer through all
steps of the purchasing cycle. So do our competitors.
Spray and Pray is dead
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67. http://www.youtube.com/user/Expedia/featured
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68.
Thank you
Ross Kata rkata@expedia.com
© Expedia, Inc. All rights reserved. Confidential and proprietary.
Expedia Lodging Partner Services | 68