The nexus of Social, Mobile, Cloud and Big Data Analytics

Moldova Government
The Nexus of Social, Mobile, Cloud and
Big Data Analytics

John McLean,
CTO & VP SWG Europe

© 2014 IBM Corporation

IBM Business Strategy - these trends
are changing entire industries

Mobile

Social

Cloud

47%

$3.6B

25%

spend by 2014

Productivity improvement

growth in cloud processes

Socially-enabled
processes drive
increased
productivity

Cloud deployments
force companies
to rethink their
processes

Mobile requires
process reinvention

Big Data

€100B
government savings

Big data and
analytics drive
insight into
processes


Agenda
Big Data
Social
Mobile
Cloud

Smarter Government
Watson
IOT
Cyber


Big Data


The BIG Data Challenge
• Manage and benefit from massive and growing amounts of data
• Handle uncertainty around format variability and velocity of data
• Handle unstructured data
• Exploit BIG Data in a timely and cost effective fashion
Variety

Non-Traditional
Data

Atomic
COLLECT

Collec
t

Volume

MANAGE

Manag
e

Velocity
Veracity
Value

INTEGRATE
Integr
ate

ANALYZE
Analyz
e

Holistic

Traditional
Data
In-Motion Data

Persistent Data


Governments Face Intensifying Mission & Business Challenges
…That Lead Directly to Requirements For Big Data & Analytics
Recognize and optimize service to the citizen, soldier and patient at any
point of contact
Leverage improved insight to to predict future demands
and requirements, manage effectiveness
Pro-actively recognize and mitigate patterns of
fraud, abuse and non-compliance in Real Time
Enabling defence, intelligence and law
enforcement organisations to achieve
Real Time situational awareness
Provide transparency to an ever
more demanding public
Share information across and
between agencies


IBM’s foundation for leveraging all analytics and harnessing all data
New/Enhanced
Applications

IBM Watson Foundations

All Data

Information
ingestion and
operational
information
zone

Real-time
analytics
zone

Exploration,
landing and
archive zone

What is
happening?
Discovery and
exploration

Enterprise
warehouse
data mart
and analytic
appliances
zone

What action
should I take?
Decision
management

Cognitive
Fabric

Why did it
happen?
Reporting, analysis,
content analytics

What could
happen?
Predictive analytics
and modeling

Information governance zone

Systems

Security

Storage

On premise, Cloud, As a service

IBM Big Data & Analytics Infrastructure

Mastering Information to Optimize Business Results
A Flexible Platform for Managing, Integrating, Analyzing and Governing Information
Transactional
& Collaborative
Applications

Analyze

Business Analytics
Applications

Integrate
Big Data
Master
Data

Manage

Cubes

Streams
Data
Data
Warehouses

Content

External
Information
Sources

Streaming
Information

Govern
Quality

Lifecycle

Security &
Privacy


InfoSphere Streams
A Platform to Run In-Motion Analytics on BIG Data
Real time delivery

Volume
Variety

Velocity
Complex
Analytics
Agility

Handles up to Petabytes of
data per day
Supports traditional as well as
non-traditional data (Audio,
Video etc.)
Delivers insights with
microsecond latencies
Supports custom analytics
written in C++/Java and
warehouse analytic models
Single instance can support
multiple applications

ICU
Monitoring
Algo
Trading
Cyber
Security

Millions of
events per
second

Environment
Monitoring

Powerful
Analytics
Government /
Law enforcement

Telco churn
predict
Smart
Grid

Microsecond
Latency

Traditional / Non-traditional
data sources


IBM is Uniquely Positioned to Handle “BIG Data” Analysis
Scale to petabytes and thousands of
users for core data analysis with linear
processor scalability
Deep integration with Analytics and
Predictive
Run third-party analytic models from the
data warehouse to allow highly scalable,
efficient analytics processing
Integrated analysis and analytic model
consistency without having to load
everything into the warehouse


Social


Governments face a Challenging Future


Collaboration Centric Goal . . .

13


Government Overview

Positive IMAGE
•Promotion / marketing
•Recruiting
•Citizen engagement

Gather INTELLIGENCE
•Social Media as OSINT
•Individuals, Groups,
Events
•Supplement traditional
sources

External
14

Leverage KNOWLEDGE
•Access to Experts, Content
•Collaborative Ventures
•Enables Innovation

Efficient WORKING
•Breaking down Silos
•Collaboration (Across &
Within)
•“Self help” Culture

Internal

Social Business Patterns


Smarter Employment
Context
Three quarters of organisations say that
employees are their number one source of
economic value . .
. . . BUT 90% of employees do not have skills to
be successful.
Challenges
identifying and attracting the best possible
candidates
Accessing candidates fit to corporate culture
Matching their talents to specific, best-fit job
openings
Getting new hires started and making them
productive contributors as quickly as possible

16


Managing Mergers (& Collaboration)
Context
Governments looking to mergers and sharing of services to
reduce costs, drive efficiencies
High failure rate of mergers. Why? Vision – Culture Communication
Merger risks “all about people”
Challenges
Executive leaders have differing visions for the combined entity
Managers and employees do not understand the strategic intent
or tactical activities
Combined entity exhibits two distinct cultures > attrition of key
personnel

17


Gaining Citizen Insights
Context
Social businesses better serve their external stakeholders
– use listening and analytics technologies to uncover insights,
– gleaned from multiple channels and sources.
Feed insights into internal social systems and processes,
Enabling employees to collaboratively respond to citizens with
appropriate solutions.
Challenges
Inability to understand the evolving needs of citizens, and to
meet them with relevant offerings
Struggling to begin or accelerate a shift from mass messaging to
targeting key citizen groups with priority needs

18


Summary

Commercial & Government Clients are reaping benefit from
the use of Social Media technologies NOW
Technologies are mature enough; (Commercial) Investment
& Innovation Driving Forward
Where to start? Select (Internal, External or Combination) –
Proof of Concept – Business Case

19


Mobile


This new computing era has put Mobile, everywhere & first.
5 Trends with significant implications for the enterprise

1

Mobile is primary

2

Insights from mobile data provide new opportunities

3

Mobile is about transacting

4

Mobile must create a continuous brand experience

5

Mobile enables the Internet of Things

91% of mobile users keep their device within arm’s reach 100% of the time

75% of mobile shoppers take action after receiving a location based messages

96% year to year increase in mobile cyber Monday sales between 2012 and 2011

90% of users use multiple screens as channels come together to create integrated experiences

Global Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at the end of 2022


Mobile presents an enormous set of business opportunities to
enterprises across all industries.
Banking

Insurance

Healthcare

Telecom

Retail

Government

Others

Existing enterprise applications and infrastructure platform

Workforce
optimization

Social
collaboration
Extending business
to mobile customers and
workforce

Product and
service innovation

User
notification

Customer care
and insights

Location
services

Improve operational
efficiencies and reduce
costs

Mobile
payments

Differentiate the customer
experience

Third-party mobile
services

Social mobile
commerce
Enable new services and
business models

Business results

IBM has world class software & services catering to your specific
mobile needs and future vision

Instrument
Design & Develop

Analytics & Security

Worklight

Integrate

Obtain Insight

CastIron

Tealeaf

Test
Rational
Workbench

Manage
Endpoint Manager

Deploy
Worklight

Scan & Certify
AppScan


Find IBM MobileFirst in the App Store

200+ IBM Software apps
available in App Stores
1M downloads …

• IBM mobile solutions
for social business
for business process
management
for enterprise content
management
• IBM Cognos
Business Intelligence
• IBM Smarter
Commerce

Mobile has emerged as a primary catalyst of transformation and is
fundamentally changing industries
Healthcare
From: Traditional health institution
To: Seamless interactions among
physicians and providers, improving
quality of care/patient safety and
improving patient experience

Banking

7.3 Billion
Mobile Devices

7.0 Billion

>

People

From: Branch and retail websites
To: Banks of all sizes, both retail and
commercial, rapidly deploy of mobile
banking solutions aimed at consumer
convenience, cost reduction and new
customer acquisition

Government

Mobile is primary: 91% of mobile
users keep their device within arm’s
reach 100% of the time

From: Sitting in traffic jams
To: Real-time re-direction to
optimal routes using mobile
information

Source: Forrester, World Bank, Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2012-2017, Morgan Stanley Research; 2011

Case Studies Continued
Daegu Health College: Leader in educating industrial workers who
specialize in health and medical care in South Korea’s third-largest city.
Smart phone penetration is close to 100% of their students
Support college services on all platforms
Goal: Develop new applications and update applications with 6 month
development cycles
Solution: IBM Worklight
o Achieved goals. With Worklight they could “develop solutions
effectively and at very low cost.”
o Worklight adapters and connection methods make it easy to
connect to back-end systems and databases
Lotte Credit Card: One of Korea’s leading credit card companies.
Develop an advanced application with a rich user experience, locationbased features, and mobile partner coupons. Smart phone penetration is
essentially 100% in their customer base.
Developed by Finance All Solutions a leading Korean IT solutions provider
Goal: Find a platform on which they can create a technically-sophisticated
application in an efficient manner
Solution: IBM Worklight
o Developed one of the most advanced financial mobile apps
quickly and cost effectively
o Worklight supported integration of both standard elements and
native functionality such as augmented reality

Cloud


A global hosting leader

Customers

21,000 in 140 countries

Devices

100,000

Employees

685

Data centers

13

Network PoPs

17

Top 100,000 Sites
By Hosting Provider
Source: Hostcabi.net

A working definition
Cloud (n) On-demand compute with consumptive billing
– On-demand
Rapidly provisioned services
– Compute
Servers, network, storage, firewalls, ancillary services
– Consumptive billing
Turns traditional fixed IT costs into variable – monthly or hourly

• Initial model – virtualized multi-tenancy computing – does not meet
requirements for 100% of applications and use cases
• For broadest applicability, user-selectable levels of performance and
isolation are required


A better platform
Unified architecture with common management and programming interfaces
• Common command and control interface across a unified architecture
• Combine bare-metal servers, public cloud instances and private cloud deployments
into distributed hybrid architectures and manage from a single control pane and API
• All deployed on-demand and provisioned in real-time
• Ideally suited to big data deployments, high I/O and latency-sensitive apps


Triple-network architecture

•

High-performance public network with transit from multiple tier-1 carriers

•

Secure OOB management via VPN

•

Private network for intra-application and inter-facility communications, access to
shared services

•

Native IPv6 support

•

Virtual racks for integrated management

•

Complete suite of network services

Standardized, modular infrastructure
One platform, myriad solutions to serve a broad range of customer requirements for
performance, isolation
•

Highly flexible architecture

•

One platform for public cloud servers,
private clouds, bare metal servers

•

Complete integration

•

Support for broad range of operating
systems, virtualization platforms

Public Clouds

Technology-neutral platform

•

Private Clouds

Unified systems management & API

•

Hybrid Clouds

•

Build hybrid, distributed, high-performance
architectures and manage from a single
pane of glass

•

Pay by the hour or the month for a truly
variable IT operations model

x86 Server

Bare Metal

?

Virtual Servers


Robust, full-featured API
Improves customer control, reduces error, increases flexibility
SoftLayer API provides 1,600 function calls to over 200 services
Supports REST, SOAP & XML-RPC interfaces
Enables full auto-scaling implementations
Comprehensive documentation, libraries and support
Functions include:
•
•
•
•
•
•
•
•
•
•
•

Automatic server deployment
Service provisioning
Reboots & reloads
Ticketing
Hardware configuration
Software load
DNS
Network
Storage
Security scans
Monitoring

Complete control
• Mobile and Web-based management portals
• Purchase, provision, deploy & manage infrastructure
• Access to services, tools, automation & tutorials
• Secure access via VPN to management network
• Two-factor authentication to Web portal


Service portfolio


Compute & Storage
Public Cloud Instances

• Multiple local storage options

– Virtual server instances
– Dedicated physical nodes
available

Bare Metal Servers
– Dedicated servers deployed on
demand
– Hourly & monthly pricing
– Complete range of options
– GPU servers for HPC

Private Clouds

•
•
•

•
•
•
•

SAS
SATA
SSD

SAN
NAS
QuantaStor Storage Server
Object Storage
•
•

Global platform
Meta tagging

• Backup services

– Support for multiple
virtualization platforms
– Turnkey solution for Citrix
CloudPlatform


Network & Security
CDN
– 24 nodes
– Secure content management

Load balancing
– Local
– Global
– Citrix Netscaler

Firewalls
– Shared
– Dedicated
– Fortigate Security Appliance

Application acceleration
DNS services
IDS protection and assessment
SSL certificate management
Antivirus & malware protection

Platform Management

Systems Administration
– Monitoring packages
– Managed hosting
– Managed database services

Software
– Complete library of OS, database, virtualization and
administration software deployable on-demand and by
subscription

Flex Images
– Imaging & deployment system provides migration,
compatibility across bare-metal and virtual servers

Message Queue
– Message & notification service for intra-application and intersystem communications

Big Data Solutions

Push-button provisioning of complex, multi-server deployments via
online Solution Designer
Support for distributed environments
Solutions leverage performance of local storage and bare-metal
compute; outperform commodity public clouds
MongoDB

Engineered in partnership with 10gen

Riak

Engineered in partnership with Basho

21,000 leading-edge customers*

Mobile & Communications

Software as a Service
Bump

Voxer

Instapaper

Yelp

Games and Entertainment

Social

Marketing and Digital Media

Platform as a Service

Enterprise

Hosting & Service Providers

* SoftLayer references,

Smarter Gov


Smarter Cities

Montpellier: improving city services through innovation and collaboration

Collaborative technology
to share information among city departments and agencies and deliver new urban services
to citizens.

Mobile technology
to enable citizens to interact with local
merchants and public services; and to
encourage citizens to use public transit or
alternative transportation through the use of
mobile-based real-time transportation
information.

An intelligent dashboard
• Montpellier’s EcoCité district is an urban living
laboratory for the design of new services for residents
and to support the economic development goals of
local leaders.
• IBM’s IOC enables information sharing to improve
water management, transportation, emergency
management and mobile commerce between local
agencies, business and residents.

that provides visibility into information from
across the district, allowing massive amounts of
data to be accessed and shared in new ways.
Solution Components
IBM® Intelligent Operations Centre
Citizen Collaboration


Citizen Collaboration
1.

Enabling socially

The general public can report they
encounter via mobile devices.

responsible citizens
IOC for Citizen
Collaboration allows the
general public to easily
report issues they
encounter using mobile
and web apps.
The new channel
provides the local
authority with new
information on service
requirements; and
allows them to
incorporate citizen
observations into
existing processes.

Citizen
uploads

Paving
Stone

Garbage

Graffiti

2. A traceable report
can be sent to the
IOC for validation;
then to the
relevant service.

3. The IOC
manages a
coordinated 4. The issue is resolved and
response
communicated back to citizens

The Digital Delta
Integrates data from a wide range of sources to optimize water management and improve
flood control.

The challenge
The Dutch Ministry for Water needed to activate vast
and
disparate data sets to improve water management
operations while protecting citizens from the risk of
flooding, drought and contamination.

The solution
By integrating data from sensors, monitors, predictive
models and historical sources with analytics and
visualization tools, operators can anticipate problems in
real time. This will help experts improve response and
enhance the efficiency of the system as a whole.

Expected outcomes
15% reduction in water management costs.
Improved flood control.
Better informed and more timely maintenance
decisions.

Implementation programme agreed with IBM
following a 4 month feasibility study.
The study includied interviews with 90
stakeholders from 60 organisations including
food / agriculture, water / utilities, maritime
logistics and investment.
Identified 23 use cases including
postponement of sewer expansion by
predictively managing floods and overflows;
saving money on public sector data collection
through sharing with private sector; and
weather and flood predictions by crossregional data sharing.

A UK City using i2 to assist vulnerable families
A multi-agency view of vulnerable families

UK city with 240,000 residents created a multi-agency intervention team for at-risk families.
Challenges include crime, domestic violence, substance abuse, poor parenting skills, housing problems and benefit dependency.
Worked with 140 of the 600 families (3%) identified at significant risk of breakdown and which consume 80% of resources.
i2 creates a single, shared, interconnected view of each family from sources such as medical, police and school records, and visually depicts family relationships and important
past, present and potential issues.
Family services workers can view genograms, case chronologies and previous interventions in a visual summary format, helping them identify risks and determine the most
appropriate and effective interventions.
Workers can monitor progress against the goals set out in care plans, and re-intervene if required.
Outcomes

Delivered an ability to gain a cohesive view of each at-risk family for the first time.
Enabled identification of causes rather than symptoms of the problems presented by at-risk families, allowing the city to take accurate measures and reduce public services costs.
Improved the allocation of city resources by accurately assessing the needs of each family.

“By providing a cohesive picture, the software solution helps us make better, informed decisions in providing support to at-risk families. This not only helps these families break cycles of problematic behavior but also helps us be
more efficient and effective in distributing our resources.”
—Data and intelligence manager


Understanding the context of social and family networks
Connections between people and families:
Family members affected by issues such as mental health
or criminal behaviour
Extended family members
Individuals appearing in multiple households
People connected through incidents of crime
Connections between families and places:
Links between personal issues and cheap private rented
housing, crime hotspots, etc.
Optimisation of commissioning case work based on location.
Exploration of “what if” scenarios by projecting the impact of
changing variables.
Provide evidence to influence decisions on service provision
and neighbourhood regeneration.
Connections between people and events over time


Watson


IBM Watson represents a bold step into a new era of computing
System
Intelligence

Cognitive

Programmatic
Tabulation
Punch cards
Time card readers

1900

Search
Deterministic
Enterprise data
Machine language
Simple outputs

1950

Discovery
Probabilistic
Big Data
Natural language
Intelligent options
1

2011

. . .enabling new opportunities and outcomes
1

Watson solutions are now being delivered by an eco-system of content
and delivery partners.

Watson eco-system partnership
Delivery
App development
Training
End user Specialists

Content
Talent

Specialist Content
Training
Market Specialists

Specialist NLP
General Knowledge
Content

Engagement Advisor
Core Watson technology. Cloud
delivered. SaaS.

Healthcare
•Cancer
•Research
•Trial Matching
•Genetics
•Teaching/Training
•Case Overview
IBM delivered.
Partner content &
training


IBM Watson Engagement Advisor
What it does:
Transforms client engagement by knowing, engaging
and empowering clients where they are
Develops client relationships by reaching out to clients
who do not leverage traditional channels
Empowers consumers and contact center agents to
take informed action with confidence

How it does it:
Answers questions and guides users
through processes with plain-English
dialogue
Leverages natural language to interact
with users and build knowledge and
expertise
Utilizes evidence evaluation and
learning to provide informed and
effective responses to users

50


IBM Watson can help address the challenges of healthcare
Understands natural language,
1 including medical guidelines,
publications and clinical notes

2 Generates and evaluates
evidence-based hypotheses
to improve patient care
Adapts and
3 interactions learns from
and outcomes


Initial Watson for Healthcare Solutions
IBM Watson Case Advisor – Beta
Provides deep patient case insights and key details

IBM Watson Expert
Advisor

WellPoint Interactive Care
Insights (for Oncology)

IBM Watson Care
Advisor – TBD

Scientists

Clinicians

Patients

Assist with identification,
investigation and validation
of new therapies

Assist in identifying
individualized treatment
options for patients

Assist in post procedure
and on-going care

Accelerate Research
and Insights

Improve Diagnosis
and Treatments

Enhance Coordination
of Care and Outcomes

WellPoint Interactive Care Guide and Care Reviewer
Streamlines authorization of procedures and ensures adherence to care guidelines


Training Watson for Healthcare
Health and
Wellness
Clinical Treatment
Options
Guidelines and
Policies
Medical
Terminology

Watson first needed
to learn basic
medical terminology

Watson is taught
how to adjudicate
medical requests
subject to policies
and guidelines

Watson begins to
learn how to
understand a patient
case and identify
candidate treatment
options and relevant
supporting evidence

Watson will broaden
its base of medical
knowledge and
deepen its
understanding of
data relevant to
patient health


Watson enables three classes of cognitive services
Ask

• Absorb and leverage incredibly vast amounts of data
• Ask nuanced questions for greater insights
• Understand questions in our natural language

Discover
• Find deep rationale for given answers
• Request additional information to improve responses
• Move from basic search to Discovery

Decide
• Ingest and analyze domain sources
• Generate evidence-based decisions with confidence
• Learn with each new action and outcome


Cyber


Security risk is increasing as organizations are embracing new
technologies, adopting new business models and becoming more
interconnected
Embracing New Technologies,
Adopting New Business Models

Exploding and Interconnected
Digital Universe
30 billion RFID tags
(products,
passports,
buildings,
animals)

Large existing IT
infrastructures with a
globalized workforce,
3rd party services,
and a growing
customer base

1 billion
workers will be
remote or
mobile

Bring Your
Own IT

Social Business

Mobility

Cloud / Virtualization

1 trillion connected
objects (cars,
appliances,
cameras)

1B Mobile Internet
users
30% growth of 3G
devices

33% of all new business software
spending will be Software as a Service


Motivations and sophistication are rapidly evolving
Nation-state
actors, APTs
Stuxnet,
Aurora, APT-1

MOTIVATION

National Security,
Economic Espionage

Notoriety, Activism,
Defamation

Monetary
Gain

Nuisance,
Curiosity

Hacktivists
Lulzsec,
Anonymous

Organized crime
Zeus, ZeroAccess,
Blackhole Exploit Pack

Insiders, Spammers,
Script-kiddies
Nigerian 419 Scams, Code Red

SOPHISTICATION

Attackers follow a 5-Stage attack chain
1

Break-in

Spear phishing and remote
exploits to gain access

Latch-on

Malware and backdoors
installed to establish a foothold

Expand

Reconnaissance and
lateral movement to increase
access and maintain a presence

Gather

Acquisition and aggregation
of confidential data

2
Command
& Control (CnC)

3

4

5
Command
& Control (CnC)

Exfiltrate

Data exfiltration to
external networks


IBM’s approach to defending against sophisticated, targeted attacks
1

2

3

4

5

Break-in

Network and Endpoint Security Use adaptive
threat protection and endpoint management to
reduce risks and fend off attacks

Latch-on

Network Security Use SIEM and adaptive
threat protection to help identify and stop
attackers from gaining a foothold

Expand

Secure Users Leverage strong identity
management to enforce access policies and
monitor for suspicious behavior

Gather

Data Security Embed security deep into data
repositories with data activity monitoring; apply
fine-grained access controls

Exfiltrate

Network Security Proactively monitor network
traffic for common exfiltration tactics; block in
real-time

Security Analytics
Leverage Security
Intelligence to
correlate and
analyze activity
across the entire
enterprise…
Extend with Big Data
capabilities for
analyzing
unstructured data…
Utilize Emergency
Response Services
for breach or for
assessment of risk


IBM’s unique approach to security
Leader in security software and services – recognized by Gartner, Forrester and IDC
Solutions deployed at the largest banks, retailers, and government agencies worldwide

Monitor

Big data analytics
applied to security

Control

Robust controls built into IT
fabric, relying on leading
IBM technologies across
12+ critical security domains

Apply
Insight

World class research that finds
threats before they impact you


IBM Security: Market-changing milestones
Advanced
Fraud Protection
2013

Security
Intelligence
2011

Security Analytics
2010

Application
Security
2009

Database
Monitoring
Compliance
Management
Network Intrusion
Prevention
2006
SOA Management
Internet
and Security
Security
2005
Identity
Systems, Inc.
DataPower
Management
is acquired for
2002
is acquired
security
Access
Access360 for SOA
research and
Management
1999
management
is acquired
Mainframe
and Server
Security

1976
Resource Access
Control Facility
(RACF) is created,
eliminating the
need for each
application
to imbed security

Dascom is
acquired for
access
management
capabilities

and security
for identity
management capabilities
capabilities
MetaMerge
is acquired
for directory
integration
capabilities

network
protection
capabilities

Ounce Labs
is acquired
for application
security
capabilities

2008
2007

Encentuate
is acquired
for enterprise
single-sign-on
capabilities

Watchfire is
acquired for
security and
compliance
capabilities
Consul is acquired
for risk management
capabilities
Princeton Softech
is acquired for data
management
capabilities

Guardium
is acquired
for enterprise
database
monitoring
and protection
capabilities

2012

Big Fix is
acquired for
endpoint
security
management
capabilities
NISC is
acquired for
information
and analytics
management
capabilities

Q1 Labs is
acquired for
security
intelligence
capabilities

Trusteer is
acquired for
mobile and
application
security,
counter-fraud
and malware
detection

IBM Security
Systems
division is
created

IBM Security Investment
IBM Security Investment
•
•
•
•

6,000+ IBM Security experts worldwide
6,000+ IBM Security experts worldwide
3,000+ IBM security patents
3,000+ IBM security patents

• 4,000+ IBM managed security
• 4,000+ IBM managed security
services clients worldwide
services clients worldwide
• 25 IBM Security labs worldwide
• 25 IBM Security labs worldwide

IBM global security reach
9 Security
Operations
Centers

9 Security
Research
Centers

11 Security
Solution
Development
Centers

133
Monitored
Countries

900+ Professional
Services Security
Consultants

600+ field
security
specialists

4,500
Security
Delivery
Experts

400+
security
operations
analysts

• 20,000+ Devices under Contract
• 3,700+ MSS Clients Worldwide
• 21 Billion+ Events Per Day

IBM has the unmatched global and local expertise to deliver
complete solutions – and manage the cost and complexity of security

The world is changing…
1.8Bn New Smartphones in 2013

50Bn Connected Devices by 2020

Tablets to outnumber PC
sales in 4Q 2013

Christmas 2013, UK dept store
drives 32% sales online


The Internet of Things instruments the world around us
Smart Scales:
Tracks weight in
combination with fitness
program

Connected car:
Tracks location, status of
car parts

Alarm clock:
Has remote programs,
turn on coffee maker

Smart TV:
On demand content
Order products from advert

Smart Deliveries:
Track parcel
Monitor and open garage
door remotely on arrival

Coffee maker:
Custom settings
for each person
Building Security:
Facial recognition, remote
notification
Smart Fridge:
Uses RFID to reorder food,
suggest recipes and track
sell by dates

Mobile:
Mobile payments

Heating and Air
Conditioning:
Maximum efficiency using
weather predictions and
remote control


Industry: E&U Use Case: Smarter Home
1. Real time monitor

3. IBM

Internet of Things enables these
features by providing a fast bidirectional communications to mobile
devices to allow homeowners to
respond immediately

energy generation/use in
home

2. Alert home when threshold
reached

Business Challenge: Respond to government legislation for increase renewable energy
use and conserve energy.

Data Sources
Smart Meters
Home Energy
Management
systems

Homeowner

IBM
Optimized Internet
Messaging
for Mobile and IoT

Data
Integration

Decision
Management
Business Process
Management


Use Case: In-home Patient Monitoring

Industry: Healthcare

Business Challenge: Allow at-risk patients to continue to live at home in
familiar surroundings, decreasing care costs while maintaining
situational responsiveness of caregivers

Emergency Services

Relatives/Caregivers

Heating System Sensors
Basement Water Sensors
Heart/Vital Signs Monitors

At-Risk Patient Community
Homes Monitored by Sensors

IBM
Optimized Internet
Messaging
for Mobile and IoT

Application
Server

The IBM Advantage: Only IBM’s Optimized Internet Messaging for Mobile and IoT
provides secure and reliable connectivity between, sensors, mobile apps with
vehicles on a large scale. Security and reliability are critical in healthcare
applications where trust, safety and piece of mind are keys to customer
satisfaction and revenue.

IBM’s Internet Optimized Messaging
Enabling an Interactive and Responsive World
Bring core differentiating capabilities to your
mobile and Internet of Things deployments:

BI-DIRECTIONAL INTERACTIVITY,
RELIABILITY, FASTER/BETTER USER
EXPERIENCE and POWER & DATA
EFFICIENCY

Build BI-DIRECTIONAL INTERACTIVITY into applications
Interactivity is they key to driving revenue in the mobile and IoT spaces
Server applications can INITIATE INTERACTIONS directly with mobiles/devices for new business model opportunities

Data transmission RELIABLITY allows apps to be more transactional
Low latency and pub/sub data delivery enables a FASTER/BETTER USER EXPERIENCE
More POWER & DATA EFFICIENCY lowers data costs and increases battery life


Drives Real-time Analytics Capabilities
High speed processing of big data
Smarter Decisions

•Scale-out
architecture for
massive linear
scalability

• Ingest, analyze and
act on massive
volumes of
streaming big data
in real-time
• Designed for realtime streaming
analytics of
unstructured
information

IBM InfoSphere
Streams

Real-time data

IBM MessageSight

Powerful
analytics

•Sophisticated
analytics with prebuilt toolkits &
accelerators

Smarter actions

Internet Scale
device connectivity
Designed for
Real-time
Analytics

Large
Scale
High
Speed

Dynamic

Putting it all together…
Applying models to predict, detect, optimize and anticipate

Primary Event
zone

Secondary
perimeter

Car that had entered and
now left danger zone
Sensors tracking realtime location of cars

Overview of
car status

Real-time alerts
personalized to each
car


The nexus of Social, Mobile, Cloud and Big Data Analytics

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