http://adtena.com Adtena is the online platform for managing advertising campaigns in Wi-Fi networks. We unite local public Wi-Fi networks and bring it to an advertiser with the vast targeting choices, sufficient traffic volumes and convenient dashboard for campaign management

1. High fidelity marketing

2. adtena.com
Who we are?
Adtena is the online platform for managing advertising
campaigns in Wi-Fi networks
We unite local public Wi-Fi networksand bring it to an advertiser with the
vast targeting choices, sufficient traffic volumes and convenient dashboard for campaign management

3. adtena.com
Market
Carrier Wi-Fi: State of the Market 2014
Wireless Broadband Alliance Industry Report
Deployments of Community Wi-Fi hotspots,
in residential and business locations
Deployments of Carrier-Grade Wi-Fi
hotspots by region to 2018

4. adtena.com
Market, Ukraine

5. adtena.com
Advertiser choose locations for his campaign from all
the avaiable hotspots
Advertiser may use large variety of targeting choices:
devices, uniqueness of the user, time and frequency
How it works

6. adtena.com
Advertiser has full control over advertising campaign
How it works

7. adtena.com
Business model
Advertising sales model:
obtaining percentage of sold inventory
up to 30%.
Accessible for:
• public networks
• advertised networks
Prices:
CPM from $3 to $40 depend
on targeting level
Subscription model:
monthly fees from the Wi-Fi points owners
Accessible for:
• private networks
Prices:
Free – 0-300 views/month
$7 – 300-1,000 views/month
$12 – 1000-2,000 views/month
$50 – <10,000 views/month
$200 – <100,000 views/month
We have two business models depended on Wi-Fi networks needs

8. adtena.com
Competitive

9. adtena.com
Strategic plans
• Audience targeting and local retargeting system
• Expanding the list of supported networks and
hardware types
• Market expansion into India, Europe and US
Roadmap
Stage
• $60k invested in April 2015 for product
development
• Partners with major ISPs and Digital Agencies
• Open registration for advertisers

10. adtena.com
On road! Autumn 2015
5 Cities
10 Cities
10 Cities
UKRAINE
RUSSIA
Adtena Coverage

11. adtena.com
Team
Our team currently is a seven full-time working networks, programming, hardware and selling professionals.
Oleksandr Dzyuba,
founder, CEO
linkedin.com/in/mecmaster
Alex Troush,
founder, CTO
linkedin.com/in/troush
Vitaly Yakushin,
CRO
Alexander
Kozlyakov,
Software Architect
Konstantin
Plyusnin,
Back-end Developer
Oleg Makarov,
Full-stack Developer
Maxim Bogoslov,
Network Engineer

12. adtena.com
SitandEat.info Additional Value module for HoReCa – provide restaurant
menu constructor both for Wi-Fi login and for Internet portal pages
Additional value
Educational parental control for home users. Kids take limited Internet
access only after successfully answering on questions from their educational
program. Progress and courses can be controlled by parents
Big Data Analytics – there are a huge amount of information about Wi-Fi
users stored in our databases
Smart City integration – Adtena platform can be used as control and inform
system in Smart Cities

13. Oleksandr Dzyuba
Chief Executive Officer
+380 66 7314680
a.dzyuba@adtena.com
http://fb.com/oleksandr.dzyuba