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Social Networking for Promotional Professionals Presenter: Dana Zezzo  Pro Towels Etc. 440-344-5933|  [email_address] Pro Towels Etc. Dana Zezzo Dana Zezzo
Dana R. Zezzo, Vice President of Sales at Pro Towels Etc. Dana has spent the past two years growing the company into the largest supplier of beach and golf towels. He has been in the promotional product industry for over 20 years. Dana is equally involved in both the industry and in his local community in Ashtabula, Ohio. He is a past president of TRASA - the Three Rivers Advertising Specialty Association, and currently serves on both the ASI Stitches Advisory Board and on the PPAI National Leadership Conference Advisory Committee. He also gives seminars across the country on industry related topics such as  How to Market your Apparel Decorating Business, Selling Strategies  and  Social Networking for Promotional Professionals . Dana currently lives in Ashtabula, OH with his wife, Shelly and three daughters where he continues to update his  facebook  and  linkedin  profiles on a daily basis. Pro Towels Etc. has changed the view of our category and the perception of our company by utilizing the social media platform. DANA ZEZZO  – VICE PRESIDENT of SALES 440-344-5933|  [email_address]
 
What We Want to Prove Today Viral Transparency
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fred’s Theory - FOCUS
[object Object],Social Media  30 – 60 minutes a day!
Fred’s Theory - BALANCE
Pro Towels Etc. Marketing Dept. strikes again!
Buying Habits  Have  Changed
7. Blogger  11. MySpace  13. Twitter  www.alexa.com  – Ranks the Top 500 Sites on the web
So what does this tell you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recent ASI  Research Study ,[object Object],[object Object],[object Object]
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Good content gets shared…It goes VIRAL  What is good content? ,[object Object],[object Object],[object Object]
 
Adds Personality and  Humanizes your Brand Transparency
Ultimate Rolodex ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Pages  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prime Example
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The Goal of LinkedIn ,[object Object],[object Object],[object Object]
Tips to Build Your Network ,[object Object],[object Object],[object Object],Source:
 
THANK YOU! Presenter: Dana Zezzo  Pro Towels Etc. Cell: 440-344-5933|  [email_address] Pro Towels Etc. Dana Zezzo Dana Zezzo

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Social Networking Proforma Albrecht (2)

  • 1. Social Networking for Promotional Professionals Presenter: Dana Zezzo Pro Towels Etc. 440-344-5933| [email_address] Pro Towels Etc. Dana Zezzo Dana Zezzo
  • 2. Dana R. Zezzo, Vice President of Sales at Pro Towels Etc. Dana has spent the past two years growing the company into the largest supplier of beach and golf towels. He has been in the promotional product industry for over 20 years. Dana is equally involved in both the industry and in his local community in Ashtabula, Ohio. He is a past president of TRASA - the Three Rivers Advertising Specialty Association, and currently serves on both the ASI Stitches Advisory Board and on the PPAI National Leadership Conference Advisory Committee. He also gives seminars across the country on industry related topics such as How to Market your Apparel Decorating Business, Selling Strategies and Social Networking for Promotional Professionals . Dana currently lives in Ashtabula, OH with his wife, Shelly and three daughters where he continues to update his facebook and linkedin profiles on a daily basis. Pro Towels Etc. has changed the view of our category and the perception of our company by utilizing the social media platform. DANA ZEZZO – VICE PRESIDENT of SALES 440-344-5933| [email_address]
  • 3.  
  • 4. What We Want to Prove Today Viral Transparency
  • 5.
  • 6.
  • 8. Pro Towels Etc. Marketing Dept. strikes again!
  • 9. Buying Habits Have Changed
  • 10. 7. Blogger 11. MySpace 13. Twitter www.alexa.com – Ranks the Top 500 Sites on the web
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.  
  • 17.
  • 18.
  • 20.
  • 21.
  • 22.
  • 23.  
  • 24. THANK YOU! Presenter: Dana Zezzo Pro Towels Etc. Cell: 440-344-5933| [email_address] Pro Towels Etc. Dana Zezzo Dana Zezzo