The document discusses how social media can be used effectively to expand a business. It provides 5 key discussions on social media: accessibility, branding as a company vs individual, content, time spent, and tracking return on investment. Some key benefits highlighted are staying in front of clients, finding new prospects, and branding. The presenters discuss strategies for using social media like daily touches, balancing post types, joining groups for conversations, and following the "spider web theory" to build a network. The overall message is that social media can be used to build relationships and get customer research before purchases are made.

1. Shift Your Paradigm
And Expand Your Business Through The
Effective Use
of Social Media
Presenters:
Dana R. Zezzo ProTowels Etc.
Karen Silvers Halo Lee Wayne Corporation

2. Consumer Buying & Research
Habits Have Changed

3. 5 Key Discussions of Social
Media
• Accessibility
• Brand – Company vs Individual
• Content
• Time
• Tracking ROI

4. • Stay in front of clients & prospects
• Know your clients/prospects better
– Identify unknown connections
• Find new prospects
• Branding
• Sales
• Fun
Benefit From Social Networking

5. Accessibility!
Be where your customers are!

6. What We Want to Prove Today
The Ultimate Rolodex?

7. Brand
Company VS Individual

8. Add Personality and
Humaness your Brand

9. New Economy = Transparency

11. POST
• Events
• Videos
• Discussions
• Photos
• Blog Articles
• Press Releases
Content

12. 85% of all business is done
after the 9th
touch
Social Media to a salesperson is all about:
TOUCHES

13. BALANCE

14. For Full Article – Click Here

18. Understanding the SM
“Shout Out”
• Take a genuine interest in your clients and
their business.
• Compliment – understand generational or
demographic views!
• Proper use of hyperlinks.

19. Time?

20. Daily Touches
The BIG Question … Social Media 30 – 60 minutes a day!

21. Satellite Radio Theory

22. So what does this tell you?
That people are using
Social Networking Sites for
Building Relationships and
Research Before Buying

23. TRACKING ROI

24. This will improve your Google ranking
If Nothing Else …

25. This will improve your Google ranking
If Nothing Else …

26. What is your SM Strategy?
• Brand? (Consistent)
• Posts? (Message)
• Connections
• Network
• Google analytics
• Goal?
– # of fans, followers or friends…
– Comment streams….
– Traffic or indirect sales…

27. Spider Web Theory

28. • Do not over sell
• Understand Post Volume
• Be relevant & transparent
• Live as if your mom is watching
• Remember if you are mixing
– Don’t play games
– Don’t drink and post
• Have fun!
Rules To Follow On All Sites

29. Recap – what should I be doing!
• Profiles
• Rolodex
• Touches
• Building Network
• Post (Balance)
• Watch / Listen
• Join Groups
• Conversations
• Spider Web Theory
• Satellite Radio Theory
• Accessibility!

30. THANK YOU!
Presenter:
Dana R. Zezzo ProTowels Etc.
Karen Silvers Halo Lee Wayne Corporation