Powerpoint prepared for PPAI Webinar Series. Is your electronic content driving traffic where you want it? Modern content marketing require the ability to heighten the customer experience. Is your marketing telling a consistent story?

1. Is Your Content Driving Traffic?
Cell 440-344-5933
dana@jetlinepromo.com
Presenter: Dana R Zezzo CAS
Jetline

2. Is Your Content Driving Traffic?

3. Is Your Content Driving Traffic?

4. New World of Marketing
Electronic Media
• Is your content telling a STORY?
• Is your Website your Foundation?
– If not, what is housing all your information?
• IE Press Releases, Specials, New Products, News, Contact
• Are you Heightening the customer experience?
• Are you providing the correct PATH?
– Hyperlinks
• Using Icons
• URLs

5. EVOLUTION OF THE BUSINESS CARD
ACCESSIBILITY??

6. EVOLUTION OF THE BUSINESS CARD

7. Driving Content Using PDF’s

11. Website

12. www.jetlinepromo.com

13. Social
Where jpeg is king!

15. Event Hashtag (#)
#PPAI

16. http://www.youtube.com/watch?v=NmQJsRGbG
HA

18. Slideshare

19. QR Codes

20. QR Codes
• Goal – take people ALL THE WAY!
– Don’t make me work for the information
• Most common mistake
– Taking people to the WRONG URL

21. Incorrect

22. Correct

23. Seth Godin Quote
“Marketing is no longer about the stuff that
you make, but about the stories you tell”
In the social media age, your company must build the best product you can
because customers will talk about your products and services on social media
platforms and in real life. Without great products, you’ll have trouble selling.
Products need stories to provide context and human emotion. They provide the
beginning, middle and end.
http://heidicohen.com/seth-godin-7-truths-at-the-heart-of-marketing-how-to-
use-them/

24. So..What's your STORY?

25. THANK YOU!
Presenter:
Dana R. Zezzo
Chief Marketing Officer
Jetline
dana@jetlinepromo.com
440-344-5933

26. Oh and…
http://mashable.com/2013/06/09/perfect-loop-
vine/?WT.mc_id=en_my_stories&utm_campaign=My%2BStories&utm_medium=email&utm_sourc
e=newsletter
16 Perfect-Loop Vine Posts