Mobile Devices Drive the Growth of the Personal Cloud: Technology research on consumers’ use of computers and mobile devices continues to point to the increasing demand for mobility and the explosive growth of the personal cloud. The way people are interacting with technology is evolving rapidly, especially as mobile devices become more capable, versatile and personalized to the user.

1. Mobility Leads Straight to the
Cloud
Mobile Devices Drive the Growth of the Personal Cloud
DUVON CORPORATION
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does not intend for these marketing materials to be a substitute for appropriate due diligence
investigations. Duvon Corporation, or its agents, and/or affiliates make(s) no further warranties,
express or implied, for any reason or purpose to any party in possession of these marketing
materials.

2. Mobility Leads Straight to the Cloud
Technology research on consumers’ use of computers and mobile devices continues to
point to the increasing demand for mobility and the explosive growth of the personal
cloud. The way people are interacting with technology is evolving rapidly, especially as
mobile devices become more capable, versatile and personalized to the user.
Leading technology researchers at Gartner International point out that consumer demand
for instant access to their content from any device, at home or away, is driving the growth
of the personal cloud. Gartner reports that consumers spend $2 trillion a year on
content, devices and services to support this digital lifestyle.1 Meanwhile, a new
generation of users is growing up with a dependence on mobile devices and the
expectation that their content and social connections will be available at all times.
The Rise of Mobile Devices
It is predicted that by 2015 application development projects for smartphones and tablets
will outnumber those designed for PCs by a ratio of 4:1.2 The impact of the consumer’s
attachment to mobile devices is already being felt by PC manufacturers as consumers feel
less need to purchase new or replace old PCs. Researchers from IHS iSuppli predict that
2012 will be the first year that PC sales will decline since 2001.3
Aside from the convenience of mobile devices, expanded functionality is playing a major
role in their growing popularity. The tablet can essentially take on the role of the PC,
offering anytime/anywhere access to personal digital content such as documents, music,
books, photos and movies; as well as email, social connections, television, navigation and
specialized applications. According to Carolina Milanesi, Research VP in Consumer
Devices at Gartner International, the emphasis is now on each consumer having a highly
personalized ecosystem available to them at all times.
Ecosystems Hold the Key
Milanesi sums up consumer desire, saying, “I want ease of access to [my content] and I
want to be able to share it…and not be limited by how many logins I have to do to get it.
It’s almost like getting into the house – once I get past the front door, I want to be able to
go wherever I want. I don’t want to have a different key for every door inside that house.
1
Gartner, Inc., Gartner Consumer Research: Personal Cloud, 2012
2
Gartner, Inc., ‘Market Trends: Application Development Software, Worldwide, 2012-2016’, 2012
3
IHS iSuppli Research, October 2012
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3. That’s pretty much the ecosystem, in my view, that consumers would be interested in
signing up for.”4
StoAmigo Cloud by Duvon is the mobile ecosystem that essentially offers users the
“house key” to access and share their data across multiple platforms and devices with
one login. It is designed to provide users with a personalized selection of applications
that enhance productivity and content management, combined with social networking
and communications applications to provide a seamless, multi-platform media
experience.
Storage Problems Solved
Clearly, a key component of any personal cloud ecosystem is the cloud storage itself. The
obvious benefit to consumers is saved hard drive space across multiple devices.
Additionally, accessing and sharing content directly from the cloud reduces the data
redundancy that occurs when downloading files to various devices and emailing
attachments. Because StoAmigo Cloud uses streaming rather than device syncing, users
are able transcend the limitations of individual devices and access one copy of stored
data easily and securely without downloading. Additionally, StoAmigo Cloud’s sharing
methodology offers customized permission settings that prevent unnecessary downloads
and file reproduction.
Cloudy Days Ahead
Although only approximately 7% of personal data is stored on the cloud today,
researchers at Gartner predict that number will grow to 36% by 2016, partially due to
consumers’ ability to capture more and more data using cameras and video recorders on
their mobile devices.5 More data requires more storage space, and the cloud is the
logical place for consumers to turn.
2012 is the year in which personal cloud storage subscriptions are expected to rise, with
continued growth predicted through 2017. IHS iSuppli has projected personal cloud
storage subscriptions to grow from less than 300 million in 2011 to 500 million in 2012,
and a further growth spurt in 2013 to 625 million. The company’s researchers predict
that by 2017, subscriptions will reach 1.3 billion.6
4
Gartner, Inc., ‘Talking Technology Series: Tablets and Personal Clouds’, 2012
5
Gartner, Inc., June 2012
6
IHS iSuppli Mobile and Wireless Communication Service, September 2012
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4. Consumer Focus Shifts
Researchers at Forrester Consulting predict that over the next five years, consumers will
actually identify more with the brand of their personal cloud service than their devices or
operating systems. Holistic personal cloud ecosystems like StoAmigo Cloud mesh
perfectly with the growing personal cloud trend, by integrating increased storage
capacity, ease of access to stored content from any device and social networking
capabilities. Intuitive user interfaces and the ability to accomplish a variety of computing
tasks within one system with complete mobility allow the device in the user’s hand at any
given time to function as their main device. The result is complete flexibility within the
consumer’s digital lifestyle.
About Duvon Corporation
Duvon Corporation operates globally with offices in the United States, Europe and Asia.
Duvon is committed to being a leader in providing unique solutions for a changing world.
Our passion is personal cloud innovation as it relates to human interaction – enhancing
the way that people interact with one another and with technology.
The Duvon team is made up of a diverse group of computer scientists, networking
professionals, mathematicians and business professionals who are dedicated to
conceiving, building and delivering advanced applications that merge social networking
with the personal cloud, increasing productivity and enriching our lives.
Our mission is to anticipate and meet consumer demand for a complete digital lifestyle
that provides storage, file synchronization, streaming and social interaction. As the
personal cloud becomes central to our everyday life, our goal is to provide an
unparalleled ecosystem that enhances the human experience and is secure, enjoyable,
and consistent across multiple screens and multiple environments.
Duvon Corporation
5538 S. Eastern Avenue
Las Vegas, NV 89119
702.948.9770
info@duvon.com
Want to learn more? Please visit us online at www.duvon.com.
Copyright © 2012 Duvon Corporation. All rights reserved.
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