This is a slideshow created by Sangeeta.Karmokar, my lecturer for my Entrepreneurship & Innovation class at AUT.

2. Entrepreneurship

3. What is an “Entrepreneur”?
• What do you think of when we talk about
entrepreneurs and entrepreneurship?

4. Definitions
• The Oxford English Dictionary has three
definitions of “Entrepreneur”
– The director or manager of a public musical
institution
– One who ‘gets up’ entertainments, esp. musical
performances
– One who undertakes an enterprise; one who owns
and manages a business; a person who takes the
risk of profit or loss

5. Definitions
• The Oxford English Dictionary has three
definitions of “Entrepreneur”
– The director or manager of a public musical
institution
– One who ‘gets up’ entertainments, esp. musical
performances
– One who undertakes an enterprise; one who owns
and manages a business; a person who takes the
risk of profit or loss

6. Definitions
• Wikipedia goes on to define Entrepreneurship
as
– “…the act and art of being an entrepreneur or one
who undertakes innovations or introducing new
things, finance and business acumen, in an effort
to transform innovations into economic goods.”

7. Definitions
• Wikipedia goes on to define Entrepreneurship
as
– “…the act and art of being an entrepreneur or one
who undertakes innovations or introducing new
things, finance and business acumen, in an effort
to transform innovations into economic goods.”
• What does this really mean?

8. Who Are You?
• Do you think of yourselves as entrepreneurs?
Why
Why not?
What makes you an
entrepreneurial
• What Sort of Entrepreneur are you?

9. (Business) Entrepreneurs
• Defined earlier
• What makes the difference between a
businessperson and an entrepreneur?
– Not just innovation, but change and reinvention

10. Social Entrepreneurs
• Social entrepreneurship is the process of pursuing
innovative solutions to social problems
• – More specifically, social
adopt a mission to create and sustain
value
• Is social value different or the same as economic
value?
• What is the different between a social
entrepreneur and a “general do-gooder”?

11. Creative Entrepreneurs
• Creative entrepreneurship is the practice of
setting up yourself up in one of the creative
industries
– The focus of the creative entrepreneur differs from
that of the typical business entrepreneur or the social
entrepreneur in that the primary aim is the creation
and exploitation of creative or intellectual capital
• How does creative or intellectual capital
differ from economic value?

12. So…
• … what sort of entrepreneur are you?
• It’s worth looking at the people your admire
and respect

13. BUSINESS ENTREPRENEURS

14. Simon Cowell –
American Idol

15. Oprah Winfery –
Harpo Production & OWN

16. James Dyson

17. Donald Trump

18. New Zealanders?

19. New Zealanders?
Philip Mills- Les Mills

20. New Zealanders?
Jeremy Moon - IceBreaker

21. SOCIAL ENTREPRENEURS

22. Bill Drayton

23. Kerstin Forsberg

24. Jamie Oliver

25. CREATIVE ENTREPRENEURS

26. Trey Ratcliffe

27. Arts Regional TRust

28. Question
• What characteristics do this people have in
common?
– What makes them entrepreneurs?

29. Your Idea ???????
• Can you make a living from your cool idea?

30. First Question?
• What is your idea?
…………is it actually cool?

31. More Questions?
• Should you do it?
• How do you do it?

32. At this stage it tells all about you……..
And your creative or intellectual Capital

33. Visual Mapping your
idea????