Networking is about making a memorable impression. Helpful hints for public relations and marketing professionals.

1. Trade Tips: 7 Ways to Make a
Memorable Impression
Helpful hints for public relations
and marketing professionals
By Shannon R. Mouton
Networking is about making a memorable impression.

2. You may not get a second chance to
make a first impression, but you will
get hundreds of chances to make
memorable impressions.
Memorable Impressions

3. These six practices will help you
make a memorable impression.
Memorable Impressions

4. Be present1
Focus on who is
speaking and what is
being said

5. Look people in the eye2
Eye contact is one of
the most
genuine, universal
forms of
communication

6. Listen and repeat3
Repetition during
conversation signifies
that the message has
been heard

7. Ask questions4
Questions should
always be
relevant, thoughtful
and insightful

8. Show acknowledgment5
Say the person’s name
and organization
name at least three
times during the
conversation

9. Be memorable6
Before you hand over
your business card, write
something on the back to
remind him/her of the
conversation

10. Follow-up7
Send a same day follow-up email.
Not only will you be ahead of
everyone else, you'll make a good
impression and demonstrate your
passion.

11. To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for more than 20 years. From the
beginning, McKinney has passionately and skillfully practiced public
relations with a conscience for local, national and international
organizations.
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