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Dulye & Co. Research: The State of Internal Communications During a Down Economy Conducted June 2010
Contents Survey Overview Summary Observations Overall Data
Assessment Process Administration A paper form was administered at the International Association of Business Communicators’ 2010 Global Conference in Toronto, Canada on June 7-9, 2010 Response 21 participants completed the survey Key areas evaluated ,[object Object],Results Preparation Data were compiled, analyzed and packaged in summary report by Dulye & Co. of Warwick, NY. .
Outcomes and Trends ,[object Object]
Management visibility in the workplace has changed slightly—with more emphasis at the senior leader level.
There has been some erosion in trust and openness. But, for the most part, respondents cited a steady state for both factors in communication between senior leaders and front-line employees.
Written feedback indicates the most difficult change has been to incorporate more candid, face-to-face communications.
Newsletters and other print publications were identified as the leading practice or tactic that has been eliminated. Where new practices have been added, many are online and social media approaches.
Economic conditions have driven a focus on leadership communications and support for managers / supervisors.,[object Object]
Senior Leader Communications Practices Evaluate and rate specific practices at your company / organization over the past 18 months. N = 21
Manager / Supervisor Communications Practices Evaluate and rate specific practices at your company / organization over the past 18 months. N = 21
Employee Feedback Evaluate and rate specific practices at your company / organization over the past 18 months. N = 21
Level of Engagement Evaluate and rate specific practices at your company / organization over the past 18 months. N = 21
Written Feedback Quotations appear as they were submitted, without grammatical or spelling corrections.
Written Feedback Over the past 18 months, what has been the most difficult change that you’ve made in internal / employee communication practices? ,[object Object]
Greater transparency. Shift to direct reporting to President-CEO
Relaunching our NA employee newsletter, release of our new manager comm's toolkit
Trying to work with execs on leadership comms trying to reduce "corporate speak“
More open communications about budget and layoffs.

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Dulye co. research on internal communications during down economy 20100630

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