LinkedIn for business professionals

1. Finding a job in the new economy
…getting promoted at work
Nancy L. Dube, Principal
Dube Consulting

2. LinkedIn Is the World’s Largest
Professional Network
 LinkedIn launch date: May 5, 2003
 Total number of LinkedIn users: 259+ million members
 Geographical reach: 200 countries and territories
 Average time a user spends on LinkedIn: 17 minutes
 Total number of LinkedIn groups: 200 - New 8000
groups/week
 Income: 26%--$0-$50,000 36%--$50,000-$100,000
38%--$100,000+
39%
Female
61%
Male
20%
45-54 YRS
24%
35-44YRS
23%
18-24 YRS

3. What Are the Major Reasons
People Use LinkedIn?
of people using
LinkedIn for marketing
have generated business with it
41% 70%
of people use
LinkedIn for job-hunting
to find potential employers
80%
of people use
LinkedIn for recruiting
as a primary tool to find employees

4. What Are the 16 Ways That
LinkedIn Is Commonly Used?
1. To find a dream job
2. To increase freelance work
3. To boost business
4. To improve Google search results

5. What Are the 16 Ways That LinkedIn
Is Commonly Used?
5. To check references of potential hires
6. To get advice
7. To showcase a resume
8. To do research

6. What Are the 16 Ways That LinkedIn
Is Commonly Used?
9. To get connections
10. To prep for an interview
11. To increase credibility
12. To establish a personal brand

7. What Are the 16 Ways That LinkedIn
Is Commonly Used?
13. To find people
14. To get to know a company
15. To get publicity
16. To do market research

8. Before Starting a Job Search
Make Your Profile More Powerful?
1. Add some polish and spark.
2. Add a professional photograph.
3. Upgrade the summary.
4. Give specifics.
5. Add statistics and solutions to problems.
6. Obtain current, enthusiastic recommendations.
7. Add content that is relevant to your background, experience,
and your career goals.

9. What Features Are Offered
on LinkedIn?
 Headline
 Status updates
 Education and work history
 Websites
 Interests
 Volunteer work
 Groups and associations
 Honors and awards
 Personal information
 Recommendations
 Event participation
 Publications
Profile

10. Enter your occupation
Apply for Jobs

11. Jobs
Sort by keywords

12. Use Your Connections?
 1st-degree -- Connections are two
LinkedIn members in which one has
accepted the other's invitation to
connect.
 2nd-degree -- People who are
connected to your 1st-degree
connections.
 3rd-degree -- People who are
connected to your 2nd-degree
connections.
Fellow members of your LinkedIn
Groups -- These people are
considered part of your network
because you're members of the same
group.
Out of Network -- LinkedIn members
who fall outside of the categories
listed above.

13. Message Key Inside Connections
Use advance search options

14. What Are the Secrets for Getting to the
Top of Search Results?
1. Generate a list of keywords.
2. Populate your profile.
3. Strike a balance.

15. Search by Keyword, Date
and Customize Options

16. Narrow/broaden criteria
Leverage
Connection
Tweak Selections Before
Leveraging Connections

17. The Power of Groups
Here you can participate in discussions, read, add or
comment on posts, and develop contacts for jobs.

18. If You are Published
Use Applications
Choose one or more apps to help people get to know you.

19. Research Companies

20. Analyze Growth when
Considering Promotions

21. Answers Questions to
Show Competencies

22. What Are Some Tips for Getting
More Out of LinkedIn?
1. Find out about events that others are attending.
2. Start a group to generate more
contacts.
3. Do status updates, share your
knowledge, and provide tips.
4. Link your profile to Facebook and
Twitter (Opt.)
5. Establish yourself as an expert on LinkedIn.
6. Prepare for encounters with another person
(at a meeting or convention, for example) by
doing a “People” search on LinkedIn.
7. Use Linked via mobile phone

23. Contact
Information
Nancy L. Dube, Principal
Dube Consulting
nancy@dubeconsulting.com
http://www.dubeconsulting.com
http://www.linkedin.com/nancyldube
(508) 769-2294