Social Video Business Presentation for Vistage. Using Social Video by embracing social video, engagement tips,excuting a video distribution strategy and equipment and resources for Video Marketing Today. Leveraging Social video and social selling to increase revenue, sales, reduce costs and expand brand awareness.

1. EMBRACE ……. Social Video Technology
ENGAGE …….. Your Customers with Video
EXECUTE…….. A Video Distribution Plan
EQUIPMENT…. and Resources
.
SOCIAL VIDEO SALES
Get Social with Video
Using Video in Your Business

2. www.douglehman.com
Get Social with Video
Using Video in Your Business
INCREASE REVENUE
REDUCE COSTS
BUILD BRAND AWARENESS

3. Media Channels For Customer Engagement and
Lead Generation Old Media VS New Media
TRADITIONAL MEDIA
Newspapers, TV, Radio, Print Magazines, Direct Mail,
Whitepapers, Articles, Events, Podcasts and Speaking
Etc.
SOCIAL MEDIA – ONLINE MEDIA

4. Benefits Social Video Marketing
SOCIAL VIDEO = Engaging the Conversation
Buyers research online seeking out references, testimonials, case studies.
Establishing advanced credibility is key. Customers demand instant social proof
and they are now watching more video today than ever.
The Video Value Centric Buyer.
Today’s buyer is more informed and further along in the buying
process before engaging sales * 90% of today’s buyers start their
journey online and 60% is being done without sales
Online Research
Social Proof

5. Benefits Social Video
Search Engine Friendly
SOCIAL PROOF ARE YOU VISIBLE ONLINE?
If a picture is worth a thousand words what is video worth ?
 A quality video can establish advanced credibility.
 Video is more engaging , compelling and convincing that plain text
 Video is effective for storytelling providing a better connection with audience
Video is a 24 Hour Brand Ambassador
 Video Audience Exposure and Reach
WE are visual learners it’s a natural training method
 2nd largest search engine right after Google

6. www.douglehman.com
Why Have A Video Strategy ?
Attract more Clients, Customers, Fans
Improve You Online Visibility, Drive Sales Promotions
Build Credibility, Establish Rapport, Educational Training
Build Brand Awareness, Customer Advocacy
Better Connection With Your Customers and Audience
NO Video Strategy Myths
 Too Difficult, Too Expensive, Too Complicated, Time Consuming
 Wrong Audience just for kids, No Camera, Camera Shy,
 Where is the ROI?

7. Video Statistics: The Impact of Video
80% Of Your Online Viewers Will Watch A Video, Only 20% Will Actually Read Content In Its
Entirety
With proper optimization, video increases the chance of a front-page Google
result by 53x. (Forrester Research , January 2010)
Video placement on your website increases “stickiness” to your site by more that 40%
Video on Email Increases Customer Interaction By Action by 200 %
44% of universal search results on Google feature video
is 2nd largest search engine

8.  2nd largest search engine right after Google
• Half of YouTube views are on mobile devices
• Mobile revenue on YouTube is up over 100% y/y
http://www.youtube.com/t/press_statistics
www.douglehman.com
Errors and Mistakes using Video on YouTube
 Videos are not OPTIMIZED
 Videos don’t provide VALUE
 Videos don’t have a CALL TO ACTION
 Videos are not CONSISTENT
GET A YouTube Channel for Research, Subscriptions, Social Message

9. www.douglehman.com
Online Video Business Benefits
Watch and Listen to what you
customers and clients are saying
Leverage your audience to be
brand ambassadors, word of
mouse, word of mouth.
Video Testimonials will provide a level of trust and
reputation to your website. Authentic Trust
“Word of Mouth” from their peers
Attracts traffic through SEO & Social Networks
Keeps Viewers on websites longer
Reduce Product Returns
Online Videos have Infinite Shelf Life
Two kinds of viewers on the web BROWSERS “Attention” and SEEKERS “Clarity”
Number one Reason why customers won’t buy
online? They desire to SEE an item in person.
Use Video, Next best thing to Being There

10. ENGAGEMENT VIDEO CASE STUDIES “Merit Based Video Contest”
www.douglehman.com
MERIT BASED VIDEO CONTEST WITH VIDEO ENTRIES
 Searchable, Compelling Video Content
 Engaging Value Base Website
 Bonus Contest Giveaway – Engaging your audience
 http://douglehman.com/videocontest2
Provided a solution “Customer Need” Checked out website great content Became a Fan!
Now I am a brand advocate

11. www.douglehman.com
 Email Newsletter with Visual Marketing
 Value Informational Q &A Format
 Educational Tips – Subject Matter Expert
 Video Marketing – Trusted Advisor
 Video Blogging – Business Influencer
Visual Marketing Case Study
Video Newsletter
Em

12. Camera Shy
No Video Camera Required
Online Tutorials Voice Narration
USE Screen Capture Software
• Camstudio, Screenr
• Camtasia , (Mac & PC)
• ScreenFlow (MAC)
• Snag It
Animations and Slideshow Software
• Animoto
• Xtranormal
• Slideshare
 Go Animate
www.douglehman.com

13. Camera Shy
No Video Camera Required
www.douglehman.com
Doodle Videos
Videoscribe.TV
Doodle Videos – Video Scribe
Explainer Videos - Cartoons
* Video Contests
* Video Testimonials
Live Google Hangouts
Webinar Events
 Repurpose Video
 Reduce Travel Costs
 Higher Audience Reach

14. Types of Engagement Videos
• Business Interviews, PSA, Office Tours
• Webinars, Testimonials, Case Studies
• Product Demos & Launches
• How to Videos, Educational
• Office Skits, Mini Documentary
• Live Broadcasts, Contests, Training
• Community Outreach, Video Profiles
• Demo Reels, Event Videos
• Plant Tours – Assembly - Speeches
www.douglehman.com
INFORMATIVE VIDEOS ENTERTAINMENT VIDEOSEDUCATIONAL VIDEOS
X

15. www.douglehman.com
Connecting With Video
 UPDATE YOUR DIGITAL PROFILES “WEBSITES AND SOCIAL CHANNELS”
 SHARE AND CURRATE OTHER VALUABLE CONTENT RESOURCES
 SEND OUT PERSONALIZED AND CUSTOMIZED VIDEO MESSAGES
 MOBILE VIDEO PRESENTATIONS ON PORTABLE DEVICES
AMPLIFY YOUR MESSAGE THROUGH
VIDEO AND VISUAL MARKETING
Share Relevant Videos Socially

16. 4 Steps for Effective Social Video
Get SOCIAL with your VIDEO Engagement
1
• WATCHABLE – Call to Action, Video/Audio Quality
Image Background
2
• FINDABLE – Video SEO, Metadata, Sales Proposal
Video Distribution Leverage Social Networks
3
• SHARABLE - Embed links, allow comments, sharing, rating
Cross-Promotion Video Collaboration
www.douglehman.com
4
Customer Follow Up. Be Accountable
Be Reactive to your Community Messages
Be Responsive to your Customers Comments
ACCOUNTABLE
ACTIONABLE

17. Make Your Video Watchable
Establish an immediate call to action!
1. Introduce yourself, Company, Product Etc
2. Tell your viewers what the video is about it
3. What’s In It For Me – Customer WIIFM
4. Command your Brand Attention at the start
5. Captivate Viewer Attention – Evoking Curiosity
6. People Online have a very short attention span
7. Focus on the first 15 seconds.
8. Get to the point “BRING VALUE”
Remember to Engage your Customers from the start.
.
What is Your Message? Who is your Target Audience? What Value Does it Bring?

18. Make Your Video Watchable
Don’t Be This Guy
.
Poor Lighting
Bad Product Placement
Cluttered Background
Camera Angle Mistake
Nice Trash Cans
Poor lighting will result in dark, grainy and discolored
video. Good lighting increases clarity of your video.
Avoid Shadowing

19.  Complete Your Video Background Profile
Make Your Video Watchable
Image Background Video Placement
.

20. www.douglehman.com
Post and Host Video on Facebook Profiles and Business Pages
Post Status Updates on Twitter and LinkedIn *Video LinkedIn Profile
Post and Host Video on your company blogs and website
Engagement > Make your Video Sharable and embed code on multiple sites
Make your video Findable
Leverage Social Networking Sites
Position your videos on multiple social networking sites, blogs and
websites. More ways to find your content and brand

21. www.douglehman.com
Make your video Findable
Leverage Social Networking Sites
USE FACEBOOK
 Upload Videos Directly
 Share Links, YouTube
 Post on Business Fan Pages
 New Video PlaylistsUSE TWITTER
 Share Video links URL’s
 {VIDEO} Video Hosting Sites
 Blog Posts
 Mobile Video Uploads to 30 Seconds

22. www.douglehman.com
Make your video Findable
Leverage Social Networking Sites
Ways to Share and Post Video on LinkedIn
 Share A Video Update
 Publish A Video Post
 Add Videos to Your Profile Summary
* Welcome Profile Vide
* Client Testimonial Case Studies
 Send A Video Message Link
 Add Video to Your LinkedIn Business Page
DIRECT VIDEO UPLOADS
YouTube Live Hangouts
Create QR Codes
“Link Videos”
* Mobile Devices *
USE PINTEREST Repin

23. Use multiple Video Distribution Hubs – Video Sharing Websites and Platforms.
Promote, Publish , *Promote across several video hosting Sites.
YouTube is the world's most popular online video community.
Tops for Video embedding: Across several websites, blogs and
social media platforms, like Facebook. Set up a YouTube Channel
Things to Consider when selecting a video sharing and hosting website.
 Site Guidelines Commercial vs non-commercial
 Storage Size, Costs, Viewership, *Privacy Audience Level
 quick capture uploads
www.douglehman.com
Make your Video Findable
BUSINESS VIDEO HOSTING

24. Effective Video SEO will help establish brand awareness,
customer traffic and sales engagement
 Use backlinks and inbound links to your videos and website.
 Embed your URL directly on videos, use captions annotations
 Implement Metadata on your video
“Titles, Descriptions, Tags and Keywords”
*keyword research is part of your marketing research
 Fill out your YouTube Channel Description with Keywords etc
 Upload videos on a consistent and regular basis, Create Video Playlists
Optimize your video to be Searchable and Sharable – Engaging Prospects
Make your video Findable
Simple Video SEO Tips

25. Make your video Findable and Discoverable
Simple Video SEO Metadata
OPTIMISE YOUR DESCRIPTION
Post URL in Description
 http://yoursite.com
Write Content in Description
Key Word Descriptions
Tag Keywords Replicate
 Title you video with Keywords
 Call To Action Enticing Title
 OPTIMISE YOUR TITLE
 Google AdWords
Sharing Feature enabled

26. www.douglehman.com
Get SOCIAL with VIDEO
Enhance your Sales Marketing Process
PROMOTING YOUR VIDEOS
Owned Media
Websites, Blogs, Networks
Shared Media
Social Networking Site
Video Collaboration
Cross Channel Marketing
*Promoting your video through PAID MEDIA and Resources
SEO Search Firms, Digital Advertising, Banners, AdWords, Pay-Per-View,
Social Media Advertising etc……………….?

27.  Video must be Sharable embed links, allow comments, sharing,
 Engage and Comment on other business partners videos, blogs
and websites, driving traffic to your site “coattail video response”
 Cross-Promotion and Video Collaboration with others in the
video community.
 Video Response and respond to video comments timely.
 Don’t sell, help buyers buy. Give Valuable Advice and Content
Optimize your video to be Searchable and Sharable – Engaging Prospects
Make your video Sharable
Engage Your Video Community

28. 1. Thank your customers and audience for watching this Video
2. Define your final call to action sales goal? Promotional objectives
3. Don’t assume but communicate to the next step
4. Entice your audience and viewers to take action
5. Establish your closing video credits – Text, Captions, Links, Annotations
Examples of Trial Close Action Statements
Checkout our website or other videos
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Contact us if you have any questions
More information checkout our newsletter
Register for our upcoming webinar or eBook.
Buy Now, Add to the Cart, call now
Engage and thank your customers, entice and deliver value
Understand your audience perspective and point of view
www.douglehman.com
Make Your Video Sharable
Engage Your Video Community to Share

29. www.douglehman.com
Be Accountable and Actionable
Have a Call to Action
Bring Value
Be Consistent
 Be RESPONSIVE and REACTIVE to your Video Community
 Instant Message Feedback
 Follow Up To Video Comments

30. Mobilize Video
• The Use of Video Email will increase
– Your Visual Presentations will make an impact.
• Mobile Video is growing force!
- Upgrades and use of smartphones, PC Tablets are increasing significantly
- Mobile Video Applications are among the fastest growing
cell phone applications
- Mobile Optimization – QR Codes, Text Video
Mobilize Your Online Video

31. VIDEO TRENDS
Mobile Video For Training & Research
Online Courses – Sales Presentations
Market Research – Human Resources Hiring
EVENT VIDEOS – Live Streaming
Pay Per Video – Video Conferencing
Second TV Screen
User-Engagement Content Marketing
Video Contests – Video Bloggers
Interactive Videos
Digital Storytelling Active Viewer Control
Tell Me I hear, Show Me I See, Involve me I understand
Repurposing Content to Video Format
Social Pictures – Podcast to Video

32. Your Video Business Tool Kit
Lights
• Lights
• Lighting Quality
Sound
• Sound
• Audio Quality
Camera
• Video Camera
• Video Quality
Tripod
• Tripod
• Video Stabilization
Image
• Business Attire Image
• Office Background Setting
• Video Landing Page Image
EDITING
• Editing Tools
• Post Production Quality
$ Video Production Budget
$
Lights Camera Action and your Sales Budget $$$
www.douglehman.com

33. The quality of Camera Work is key for your video. Using a high end camera with
poor lighting, audio and production work will produce bad video quality.
Your Video Business Tool Kit- Video - Camera
Things to consider when purchasing a video camera
1. Use Video Format – length of film or movie clip.
2. Ergonomics , size, weight portability, viewfinder size, Ease of Use
3. Memory Storage, Expansion Slots, mics, Storage Media, Video Format
4. Video Resolution, Power Supply/ Battery life etc. etc.
Cnet Reviews http://reviews.cnet.com/camcorders/
Camcorder HQ http://www.digitalcamera-hq.com/camcorders/
Consider Budget and Video Production Costs
www.douglehman.com

34. Video Training Resources
Use YouTube as a Search Tool for Visual Learning Replicate and Duplicate
- Watch other videos to emulate strategy and tips.
Websites News , Information and Analytics
SOCIAL MEDIA EXAMINER
Additional Resources Books and Marketers
.

35. www.douglehman.com
Get Social with Video
Using Video in Your Business
Don’t Be In The Dark With Video
Put The Social in Your Video
* Improve Customer Engagement
* Build Brand Awareness
* Generate more business (Sales)
Tell and Share Your Business Story
Visually

36. www.douglehman.com
Visualize Visual Marketing
Interactive Video
Social Share
Time
Authentic
Google Search
Embrace – Engage – Execute - Doug Lehman

37. Let’s Make A Business Connection
Build Brand Awareness and Increase Sales Socially
.
(404) 654-0304
doug@douglehman.com