The document discusses 10 megatrends in digital real estate for 2014, including: 1) Real estate data and reports will predominantly be accessed via mobile devices. 2) Large images, videos, drone footage and infographics will become standard in real estate marketing. 3) Crowdfunding platforms are enabling new financing options for real estate projects online.

1. GAWLITTA.COM Digital strategy
INNOVATION STUDY
DIGITAL MEETS REAL
BUSINESS
10 Megatrends 2014

2. 1. Real estate marketing
via smart mobile devices

3. GAWLITTA.COM Digital strategy
In future, real estate reports and data will
predominantly be accessed via mobile devices.
13%
18% 17%
28%
50%
70%
0,00%
17,50%
35,00%
52,50%
70,00%
87,50%
2008 2009 2010 2011 2012 2013
Germany is smart on mobile devices
Share of mobile internet users in Germany (%)
Source: Statista 2014
2. Real estate marketing via smart mobile devices

4. 2. Real estate
communications using media

5. 2. Real estate communications using media
The use of large images, interactive videos, drone
flyovers and infographics will become standard
practice.
GAWLITTA.COM Digital strategy

6. 3. Real estate finance
discovers the crowd

7. 3. Real estate finance discovers the crowd
Financing real estate projects is moving online.
Crowd funding portals make it possible to tap
into new channels.
GAWLITTA.COM Digital strategy
North America
$ 1,606 million
Europe
$ 945 million
Asia
$ 33 million
Crowdfunding platforms have generated USD 2.7 billion
(81% growth) for more than 1 million projects in 2012.
Forecast for 2013: USD 5.1 billion

8. 4. Deals are prepared
online...

9. 4. Deals are prepared
& closed online

10. 4. Deals are prepared & closed online
GAWLITTA.COM Digital strategy
Ever more real estate transactions are prepared,
and partially closed, online. Secure online
platforms make it possible to conclude deals in
this way.

11. 5. The internet of things

12. 5. The internet of things
GAWLITTA.COM Digital strategy
In the near future, flats and houses will be able to
independently communicate with smartphones,
their residents and other individuals, such as the
handyman.

13. 6. The cloud will become
ubiquitous

14. 6. The cloud will become ubiquitous
GAWLITTA.COM Digital strategy
The administration of documents, collaboration
in teams and creation of new digital services
will increasingly take place via clouds.
• Work anywhere
• Access using any device
• Exchange documents easily
• Permanent backup
• Flexible scalability

15. 7. (New) contacts are forged
and maintained online

16. 7. (New) contacts are forged and maintained online
GAWLITTA.COM Digital strategy
Networking via business social networks is
becoming ever more ingrained in everyday
working life. Being up-to-date and mutually
supportive are entrenched in business etiquette.
Social networks are steadily growing
Latest user statistics
XING
14 million
Facebook
1 billion
LinkedIn
300 million

17. 8. 3D visualisation

18. 8. 3D visualisation
GAWLITTA.COM Digital strategy
Increasingly, it will be easy and cost-effective to
create the visual design of buildings and rooms
using 3D technology.

19. 9. Knowledge is power:
"big data”

20. 9. Knowledge is power: "big data”
GAWLITTA.COM Digital strategy
Converting data into knowledge will become an
ever more important basis for efficient decisions
that lead to success. This will greatly benefit retail
in future.

21. 10. Smart working
using apps

22. 10. Smart working using apps
GAWLITTA.COM Digital strategy
Productivity apps considerably improve the
efficiency of day-to-day work, as well as making
it more enjoyable.
115%
203%
149%
78% 77%
66%
49%
31%
0,00%
55,00%
110,00%
165,00%
220,00%
Total Social Utilities Media Lifestyle Games Health News
Growth in use of mobile apps
(2012 – 2013)
Source: Flurry, App Usage 2013 Report