2. Amping Up The Vehicle Experience With Chevrolet Volt Extended Electric Vehicle
3. Volt Social Strategy engage, update and inform potential customers increase positive sentiment increase overall share of talk within our social platforms Volt social strategy directed by national team Social Media firsts for Chevrolet & GM led by Volt Team
5. OnStarMyLink Mobile App Available on a majority of 2011 vehicles in the GM Portfolio: Chevrolet, Buick, GMC Cadillac
6. Voice To Text Technology Testing Audio Facebook Updates: Would allow OnStar subscribers to verbally update their Facebook status through audio recordings and/or listen recent news feed messages through the OnStar Virtual Advisor service. Voice Texting: Would enable customers to have their text messages read to them using Bluetooth.
8. Cruze Media Consumption Heavy Users of Digital & Mobile Focus: Info-Seeking & Social Outlets Moderate Print, Cinema and TV Consumption Focus: Entertainment and Passion-Oriented Content Light Radio Consumption Focus: Commute Magazine Mobile Radio Newspaper Cinema TV Heavy Usage Light Usage Moderate Usage Digital Source: 2009 MRI Doublebase
9. Cruze Digital Advertising Gaming: Building fun concepts that match key targets Home Page Opportunities Key property focus (Yahoo, MSN, YouTube) New, innovative focus (e.g., Login Page) Mobile / Apps Focus on location-based applications and content for key targets Key Partner Integration Development Focusing on key market leaders Innovative message experiences Gen ‘Y’ / College Campus Programs
11. SUPER BOWLTHE BIGGER OPPORTUNITY Strategic Objectives Super Bowl is a unique opportunity to make a big national statement, to highlight the diversity and strength of Chevrolet…in front of an audience of 111 million Americans Leverage the Super Bowl Platform to ensure all of Chevy’s great news is heard Show Chevy as contemporary and a leader in so many ways Re-instill pride and re-ignite the passion in Chevrolet Nameplates: Volt- North American Car of the Year Silverado HD- MotorTrend’s Truck of the Year Cruze Eco- 42 mpg, the most fuel efficient traditional gasoline engine in America Camaro- back in a big way
12. EXTENDING BEYOND THE GAME During the Game YouTube & Facebook Fan Vote/ Ad Viewership programs that drive viewership of spots that night and following days Chevy Momentum Meter – FB application measures which team America is rooting for. Lets users vote and cheer for their favorite team via voting functionality, real time chat, and other social interactions. Working with FOX/Glee to leverage the Glee fan base and site Take advantage of the immediate hype. Rising tide to support Chevy presence in both Super Bowl and Post Game programming Search and social extensions across multiple portals Leveraging contextual and behavioral targeting opportunities After the Game Continue to build on post-game buzz on Glee Create extended life for campaign & leverage Grammys the following weekend
17. Chevy Dad Bands 2010 17 Website Stats from Aug. 31 to Oct 18:32,120 Visits (24,321 from Texas region) 46,243 Pages Views 1:59 mins average time on site 65.54% new visits 10,134 Facebook Likes as part of Online Voting 121 Bands EnteredFacebook Ads:14,798,171 Impressions , 3,403 clicks Texas Monthly Insert/State Fair Radio Promo297,788 Texas Monthly Impressions Twitter:70,293 Twitter Impressions of the #ChevyDadshashtag Tapped 200 online influencers and media to promote the contest; 2,318,764 earned media
19. 19 Best Dad Band in TexasChevrolet has announced the online call for entries for the Chevy Texas Dad Bands contest. Bands composed of dads from all over the state are invited to participate in the competition. Five finalists will have the opportunity to vie for the title of the "Best Dad Band in Texas" at a performance during the State Fair of Texas in October. THE MUSIC BEATThe Krayolas fly the dad & rock flags San Antonio rock 'n' rollers The Krayolas, fronted by E-N music columnist/reporter Hector Saldana, are attempting to make balancing parenthood and music pay off.
20. Gowalla Trips at State Fair of Texas 330 Friends (growth of 321 friends since launch of Fair) Total of 599 Trips Completed 203 people completed The Chevy State Fair Classics Trip 138 people completed The Chevy Rocks Texas Challenge Trip 131 people completed The Chevy Super-Fan Challenge Trip 127 people completed The Chevy Fried Food Challenge Trip
