Music Video Product Analyses

Music Video Product Analyses By Drew Middleton

Music Video 1: ‘Scouting for Girls – This Aint a Love Song’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Airport Setting; plane, runway Band set e.g. drum kit Low key lighting (shadows) Depressed Facial Expression (Bride) Happy Facial Expressions (Couple) Costume (hoodie, glasses etc.)

Music Video 1: ‘Scouting for Girls – This Aint a Love Song’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Establishing shot (bride) Medium Close Up (Staff) Low Angle (Singer) High Angle (Passenger) Two Shot (Friends) Shallow Focus (Bald Man)

Music Video 1: ‘Scouting for Girls – This Aint a Love Song’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jump Cuts and Shot/Reverse Shot

Music Video 1: ‘Scouting for Girls – This Aint a Love Song’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Genre Indie Rock genre, with influences of Popular (Pop) music. Narrative - Todorov; the music video begins with very little equilibrium - apart from sophisticated couple smiling/happy together. Most of the narrative then is situated around a switching periods of disequilibrium (heartbreaks, break ups, leaving, sadness, negative emotions e.g. anger, stress, worry, sadness) and new equilibrium (meetings, hugging, kissing, comfortable touching between individuals, positive emotions e.g. happy, love, jubilant, warm relief) - Propp; not much can be mentioned about Propp’s theory in this music video, as all 7 proposed characters are not clearly defined. Institution - Label; ‘Epic Records’ (owned by ‘Sony Music Entertainment’) - Recorded; ‘Heliocentric Studios’

Music Video 2: ‘Jason Mraz – I’m Yours’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vegetative settings; lakes, waterfalls, trees, plains etc. Low key lighting Happy facial expression Casual clothing; sunglasses, bright t-shirts, shorts etc.

Music Video 2: ‘Jason Mraz – I’m Yours’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Long/Establishing Shot Extreme Close Up High angle (girl jumping) Low angle (apartment) Zoom In (onto ‘speed limit 35’ road sign)

Music Video 2: ‘Jason Mraz – I’m Yours’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0.5/1 second pace shots (in succession)

Music Video 2: ‘Jason Mraz – I’m Yours’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object]

Music Video Product Analyses

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Music Video Product Analyses