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1. Customer Satisfaction Surveys Feedback Drives Success John Corrigan, Vovici, VP Business Development Raj Parmar, ServePath, Director Services Marketing I: Building the Funnel
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3. John Corrigan VP Business Development & Alliances [email_address]
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8. From Salesforce - Business Objectives Driving Executives To CRM 74% Improve customer data quality & mgt . 73% Improve sales pipeline visibility 54% Increase sales revenue 53% Improve customer service/support 47% Acquire new customers 43% Increase mkt. campaign effectiveness 38% Increase customer satisfaction 38% Increase customer retention 36% Enhance cross/up-sell opportunities 23% Increase customer loyalty Revenue Enhancement Customer Loyalty and Satisfaction Key Drivers Source: Salesforce.com July 2007 Customer Relationship Survey conducted by independent third-party. N=2622 worldwide respondents, randomly selected. Success Rate reflects respondents indicating “Definitely will” or “Probably will” continue to use salesforce.com.
9. How Executives are Achieving Objectives with Salesforce 90% Improved customer data quality and Mgt. 89% Improved sales pipeline visibility 89% Improved customer service and support 79% Increased customer satisfaction 77% Acquired new customers 74% Increased marketing campaign effectiveness 73% Increased customer retention 73% Enhanced cross-sell and up-sell opportunities 70% Increased sales revenue 63% Increased customer loyalty 57% Increased profit margins Revenue Enhancement Key Drivers Customer Loyalty and Satisfaction Source: Salesforce.com July 2007 Customer Relationship Survey conducted by independent third-party. N=2622 worldwide respondents, randomly selected. Success Rate reflects respondents indicating “Definitely will” or “Probably will” continue to use salesforce.com.
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