Full session information and video available on successforce.com.

1. Measuring Your Marketing: Getting the Most Out of Reporting and Dashboards Marketing I: Building the Funnel Franco Anzini, Aruba Networks Andrea Wildt, Salesforce.com

7. Sample Screen Shot

9. Sample Screen Shot

14. Andrea Wildt Salesforce Marketing Salesforce.com [email_address]

16. The End Result

18. Leverage Pre-Built Reports

19. Leverage Pre-Built Reports Lead Lifetime Report Campaign Opportunity Report Average transaction size Lead Lifetime Report (sum of won opportunities) Campaign Opportunity Report $ or Deal Won Business Lead Lifetime Report (sum of opportunities) Campaign Opportunity Report $ Pipeline Created Lead Lifetime Report (count of opportunities) Campaign Opportunity Report Count of Qualified Leads Leads by Source Campaign Leads Report Count of Leads Not Using Campaigns If You Use Campaigns Metric

20. Create Custom Reports

22. Optimize Your Components GAUGE Compare performance vs. target METRIC Great for side-by-side comparison TABLE Showing exact values in a series CHART Best for visualizing trends and segmentation

23. Embed Your Components

24. Pre-Built Dashboards on the AppExchange!