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1. Data Data Everywhere! Matthew Evans, Tribune Media Services Erica Stowe, R. L. Polk Deborah Sanford, salesforce.com Kevin Smith, salesforce.com Admin I: Getting Started
18. Matthew Evans CRM Project Manager [email_address] The AdminExchange www.adminexchange.wordpress.com
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20. Standardizing & Cleansing Data Names Company Name & Address Identify, Match & Score Load to Sandbox Find & Replace 2 4 5 Standardize Cleanse Enrich (Optional) De-dupe Validate US, U.S, U.S.A -> USA Acme-Widgets-453 Acme Inc HQ Acme UK J. Smith, John Smith – 80% Hot High Cold Low Data Transformation Hierarchy Data Demographics Re-parent Child Records acme incorp.-> Acme Inc Account: Division, Opportunity, Contact Naming Conventions Addresses Merge Mergers, acquisitions, spin-offs 3 Postal Standards J. Smith, John Smith -> John Smith Archiving & Filtering Validate & Modify Load to Production 1