Social media for real businesses

How to use social media in real businesses Dr Alan Rae – Managing Partner www.howtodobusiness.com Our Business is Making Your Business Grow Copyright Dr Alan Rae 2010

You need to know how much activity at each stage is needed to get the sales you want Our Business is Making Your Business Grow Copyright Dr Alan Rae 2010 Marketing and Sales is a process

Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Dr Alan Rae 2006 Copyright Dr Alan Rae

What’s your story? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting your story right ,[object Object],[object Object],[object Object],Copyright Dr Alan Rae 2010 www.synergy-global.com

How do I tell it? ,[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow Copyright Dr Alan Rae 2009

Examples from our own businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow Copyright Dr Alan Rae 2009

Criteria for spending much time online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Dr Alan Rae 2006

On line networks work the same as face to face ones ,[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow Copyright Dr Alan Rae 2007

How networks operate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our task is to get noticed by influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Dr Alan Rae 2006

Developing Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Exercise – who is important to me

What to do with your 12 hours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Dr Alan Rae 2006 Copyright Dr Alan Rae 2004-2009

You can be referred or you can be found ,[object Object],[object Object],[object Object],Our Business is Making Your Business Grow Copyright Dr Alan Rae 2007

When they notice you they check you out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow Copyright Dr Alan Rae 2007

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Particularly Testimonials Our Business is Making Your Business Grow Copyright Dr Alan Rae 2007

Many industries are small and traditional ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow Copyright Dr Alan Rae 2007

But you can use Social Media to speed it all up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow Copyright Dr Alan Rae 2009

The web runs on words ,[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow Copyright Dr Alan Rae 2009

How you do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Use them as Meta-tags ,[object Object],[object Object],[object Object],[object Object]

Now you’ve got them – what do you do with them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In many supply chain industries your freedom to use these tools is limited But you need to understand how it hangs together Our Business is Making Your Business Grow Copyright Dr Alan Rae 2010

Your online toolkit. You can create structures like this to get noticed by influencers Copyright Dr Alan Rae 2006 Copyright Dr Alan Rae

Social Media – Summary Ecademy Facebook Linked-In Connection Mechanism Look at profile - ask to connect Ask to connect Ask to connect if you know them. Get introduced if you don't Can you see profile of someone you're not connected with Yes No Yes Primary Use Business + Social Social Business Typical User Small Business Individual Corporate Connection Style Random Amongst Friends Deliberate Groups and Clubs yes yes Yes Rich Media Friendly A bit Yes No

Source Media Blogs, Ecademy, YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Source Media Blogs, Ecademy, YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Source Media Blogs, Ecademy, YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Carrier Media Twitter, RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sink Media Linked-In, Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sink media are where people check you out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow Copyright Dr Alan Rae 2010

People Google you before or after they meet you ,[object Object],[object Object],[object Object],Our Business is Making Your Business Grow Copyright Dr Alan Rae 2010

Marketing to do list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow Copyright Dr Alan Rae 2009

Once you have an order the real business starts ,[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow Copyright Dr Alan Rae 2009

What next ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social media for real businesses

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Social media for real businesses

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