Learn how to create a highly effective and converting mailing subscriber list.

2. Educate your subscribers Have a ‘Call to Action’ Attention grabbing subject line Don’t use names in the subject line Target the audience Use ‘power words’ – new, exclusive, fast, unlimited Don’t Capitalize The First Letter Of Each Word Don’t use crazy characters and excessive punctuation Don’t use ‘you’ Increasing Conversions

3. John, L@@K At This!!!!!!!!! John, You Can Make $40,000 This Weekend! Bad Subject Line Samples

4. Only 3 spots left I used this and it worked A friend of mine lost 15lbs. with this Good Subject Line Samples

5. KISS WII-FM Your personality sells, not your autoresponder Read the newspaper Test your subject lines People look at FROM More Subject Line Tips

6. Announcement list Additional Information Registration Potential JV Specialty Lists

7. Only promote what you know works Create a full year of emails Use unadvertised bonuses on your confirmation page Give your subscribers something to give away Bribe + Traffic = Optin Your Content

8. Optin form above the fold Additional optin INLINE with content Optin form IN the video Location, Location, Location

9. Sell the OPTIN Use a video e-course Let them know to expect future emails Advise them on how to add you as a safe sender Provide ongoing, valuable content Bribe Basics

10. 300 words max 80% should be 100% content 100% personality People act with emotion Your Emails

11. Optins should be at least 30% Open rates should be at least 60% Email response should be at least 25% Your Goals