2. âą Hi
âą I am Dr Vijay
âą I am submitting my assignment for your
evaluation
Are you paying attention ????
3. Visits to stores
ïMulti-brand wholesaler
ïMulti-brand Retailer
ïSmall retailer
ïMedical store
ïRestaurant
ïButcher shop
4. Timing
âą Incidentally the assignment was in the Last
week of month. SoâŠ..
âą The consumers were less
âą Insights
ïIt will be wrong to introduce New product in Last
week of a month
ïStores can take up Maintenance work during this
period and be prepared for Rush hours in next
week.
5. Observations
âą All big stores were having
â Attractive sign boards and decorations
â Ample of parking space
â Courteous security
â Salespersons were young boys and girls, wearing
uniform.
âą All these influence positively.
6. Influence
Most of the stores were having
âąAir-conditioning
âąAdequate light
âąGlazed flooring
âąWell assorted articles
7. But atMedical store
No good sign board
Less illumination
No air conditioning
ïOwner waiting for customers
8. FMCG at eye level are OK
But Huge stocks above &
around is bothering
9. Indulgence
âą At one of the stores Way to rest rooms was
lined by paintings drawn by children.
âą Watching them while passing cools down
emotions, people start dwelling in their own
childhood.
ïAnd in childhood we want everything we see
around us.
10. Location
âą As compared to other shops, Butchers shop was
located in Dirty surroundings, No Air-conditioning
etc.
âą But the shopkeeper was making greetings as soon
as a customer arrives, he was having personalized
conversations with them.
âą Shop was full and people were readily waiting
outside.
ï Location doesn't make much difference, Quality
of service matters