The document provides 12.5 strategies for elevating a personal brand as well as additional steps and strategies for branding oneself. Some of the highlighted strategies include becoming an expert in your field, making the most of business cards, having recognizable brand elements, networking, keeping your name in the press, setting yourself apart with knowledge, and keeping your brand simple and unforgettable. It also outlines a 6 step process for branding yourself and strategies for accentuating assets, balancing messages, and camouflaging unnecessary information.