Multiple identities in social media
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Do you have more than one social media account? Karen McAulay discusses the pros and cons of multiple accounts - and the importance of professionalism
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Multiple identities in social media
- 1. Musings by Karen McAulay
- 2. Problem: Do you tweet with different identities for different roles, or do you have one multi-purpose persona? For long enough, I was @Karenmca on Twitter, and my personal self on Facebook for a few family members and friends. Then I started a Twitter account for the library – and then we started one for our research project.
- 3. What about Twitter accounts for an online or “real life” special interest group? SUDDENLY you‟re signing in/out of accounts like a travelling salesman at Travelodge!
- 5. 3 working days as a music librarian 2 working days as a postdoc researcher Church organist A head full of 18th/19th century cultural history And Testosterone Towers at home!
- 6. True, I have a busy life! But don‟t look at the activities – just the intersections When I use social media I can be in one zone or straddling two (or more) Librarian and researcher Parent and musician Musician and librarian Practitioner and theorist
- 7. At a plenary, we were discussing training for good customer service. Afterwards, I wanted to tweet about it. But – which „hat‟ would I wear? Image: New Bedford Whaling National Historical Park, with thanks
- 8. Library : What‟s good customer service? (question for library staff or library users) Staff Training Plenary : Staff development Researcher: “Good customer service means…” Myself: “Being given good service in any situation”
- 9. Multiple identities – mean questions can be targeted I can ask “What‟s good customer service?” and my audience will understand the context I convey a better sense of my professional priorities to others in the same field I can discuss things at an appropriate level But I may miss valuable input from people who follow me in different capacities And I have to remember “who” I am at any time!
- 10. The biggest disadvantage of multiple identities:– Will my followers know that @Karenmca is also @WhittakerLib, @SALCTG, @LISresearchsupp and co-tweeter on a music research project? Mostly, it‟s straightforward, but sometimes it‟s blurred.
- 11. Multiple identities, blurred, or one? At the end of the day, every individual is one person with a variety of roles Strict separation of roles is, in my opinion, almost impossible. I prefer the middle ground.
- 12. Predominantly using one account means you establish your own „brand‟ A snapshot survey of http://Whittakerlive.blogspot.com demonstrated that followers liked the blog‟s personality/character The same applies to your own Twitter/Facebook postings Doesn‟t preclude using other accounts in specific contexts, eg the shared research account on a very precise subject.
- 13. Blogs for different purposes (you can always make links overt where there‟s crossover) Keep one platform purely personal Have one „main‟ Twitter account and others for specific purposes Professionalism – nothing embarrassingly personal goes anywhere but your chosen „family and friends‟ account Discretion – nothing compromising goes online at all!
- 15. Did this presentation strike a chord? Tweet me @Karenmca Thank you.