17 Tips for PT Profiles

from Deah Curry PhD, CPC therapist & client attraction coach www.TheNoHypeMentor.com 17 Tips for Writing Strong Client Attracting PT ‘Profiles ’ Click or push space bar if slide doesn’t advance fast enough for you Home Find a Therapist Topics Tests Magazine Psych Basics Blogs Diagnosis Dictionary

Quick Summary: 10 Things to Be Sure to Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ignore the prompts when you can ,[object Object],[object Object],[object Object]

Write in the 2 nd and 1 st person (you, and I) ,[object Object],[object Object],[object Object],[object Object]

Speaking directly to your prospective ideal client ,[object Object],[object Object],[object Object],[object Object]

Be direct and concrete about the central problem they are concerned about ,[object Object],[object Object],[object Object],[object Object],[object Object]

Use words that specify emotions clients feel in words they use in talking with friends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Name how the client is likely feeling and what they emotionally want ,[object Object],[object Object],[object Object],[object Object]

Describe what the client is likely experiencing, from their perspective ,[object Object],[object Object],[object Object],[object Object]

Keep the focus 80% on them, and 20% on how you can help ,[object Object],[object Object],[object Object],[object Object]

Use your 20% to mention your unique selling points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

End with a call to action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7 Things to NOT Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t try to attract different niches with the same profile ,[object Object],[object Object],[object Object]

Don’t use professional jargon ,[object Object],[object Object],[object Object]

Don’t try to appeal to intellect ,[object Object],[object Object],[object Object]

Don’t list your goals for their therapy ,[object Object],[object Object],[object Object]

Don’t write in the impersonal 3 rd person as if you don’t know yourself ,[object Object],[object Object],[object Object]

Don’t list or try to explain the techniques and processes you use ,[object Object],[object Object],[object Object]

Don’t focus on your professional experience and credentials ,[object Object],[object Object],[object Object]

Thanks for watching Are you a counselor in private practice struggling to make your business thrive? Feel like self-promotion is sleazy, discouraging, or scary? Want a proven, step by step action plan & expert coach? You CAN spend less time at marketing, save more money, get more clients ~ Find out how! Email DrDeah at DeahCurry.net for a 20 minute no-cost consult to share your marketing struggles, ask key questions, and talk about solutions. Presentation © 2010 by Deah Curry PhD, CPC www.TheNoHypeMentor.com All rights reserved in all media No reproduction or circulation without permission

17 Tips for PT Profiles

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