A presentation at the mHealth Summit discussed 3 themes and 4 case studies relative to what is working in behavior change. The 4 case studies Zamzee, Lumosity, Healthrageous and OneHealth all are using themes of engagement, personalization and iteration-EPI.

1. What is Working
in Mobile Social
Games
Bonnie Feldman, DDS, MBA - Business Development for Digital Health
www.drbonnie360.com | @DrBonnie360 | drbonnie360@gmail.com

2. An Emerging Ecosystem of Players
Self-help Consumer Brain Employee Med Chronic
Wellness Games Wellness Adherence Disease
Management
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3. Games, Gamification and Game
Mechanics
Game Human Desires
Mechanics Reward Status Achievement Self Expression Competition Altruism
Points
Levels
Challenges
Virtual Goods
Leaderboards
Gifting & Charity
The red dots signify the primary desire a particular game mechanic fulfills, and the green dots show the other areas
that it affects.
© 2012 - All rights reserved.
Source: Bunchball

4. Feedback & Behavior Change
Behavior Change
Persists
Capture
Data
Engage User
Further Feedback and User Provide
Reinforcement with Patient Feedback
Repeat
Interface Consumer
User Changes
Behavior
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5. Iterate
Three Themes
Engage Personalize
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6. Four Case Studies
Self-help Consumer Brain Employee Med Chronic
Wellness Games Wellness Adherence Disease
Management
© 2012 - All rights reserved.

7. Case Studies
Clinical trial of 448 kids: 59% more
physical activity over 6 months
Online and mobile brain fitness
games using adaptive algorithms
Achieve self-goals through dynamic
personalization & expert knowledge
Patient-centered game mechanics,
social networks for chronic disease
© 2012 - All rights reserved.

8. What’s Next
© 2012 - All rights reserved.

9. +1.310.666.5312
drbonnie360@gmail.com
www.drbonnie360.com
Bonnie Feldman,
DDS, MBA
Business
Development for @DrBonnie360
Digital Health